Daniel Flad Email & Phone Number

Christiansburg, Virginia, United States

Flad Beverage Solutions provides quality installation, maintenance , and consultation for all your draft beer and other beverage needs. I am committed to leading the way for Flad Beverage Solutions to identify your needs and exceed your expectations. Having completed the Micro Matic Dispense Specialist, MillerCoors Advanced Draft, and Cicerone CBS programs, I have the knowledge and technical experience to provide everything you’ll need to make your beverage program and draft equipment working at its best.

As On Premise Key Account Manager, I worked with all major restaurants, bars, hotels, and arenas, using my expertise to identify their needs and exceed their expectations. I took the lead on all special events throughout our market, working with non-profits, chambers of commerce, and other organizations to ensure proper planning and execution of some of Southwest Virginia's largest and most profitable events. As On Premise Operations Manager it was my duty to ensure that our quality assurance and special events team, through continuous practice and training, remains the best in our footprint.

Salem, Virginia

Managed a twelve person On Premise Team incorporating all administrative, sales, delivery, quality assurance, and special event duties for one of Southwest Virginia’s largest and most respected wholesalers, working with over 140 suppliers including beer, cider, wine, non-alcohol, and energy drink commodities. The team provides sales support and delivery service for over 400 retailers located in thirteen counties. Our market includes the Roanoke, Smith Mountain Lake, and Martinsville areas as well as the New River Valley, including college markets surrounding Roanoke College, Radford University, and Virginia Tech University.• Administer all payroll, budgeting, and expenses for the On Premise Channel. Responsible for tracking and reporting on all On Premise sales, bonus programs, incentives, market surveys, and quality assurance auditing.• Supervise all supplier interaction in the On Premise market including implementation of supplier sales goals, scheduling and execution of supplier representative “work with” schedules and ensuring market penetration for each of our suppliers across all commodities.• Direct all On Premise chain account management, area sports and entertainment arena support, and all special event planning and execution.• Manage all On Premise delivery routing and coordinate draft deliveries with the delivery management team.• Led the On Premise Sales Team to record sales growth including an 11% increase in beer sales and a 69% increase in craft beer over the past two years ending December 2018. Oversaw a 21% increase in special event sales and a 35% increase in On Premise Red Bull sales for 2018.• Manage the On Premise draft technician team to provide line cleaning services, basic repairs, and draft system installation projects for over 270 draft beer accounts.

Salem, Va

Salem, Va

Oversaw and trained a seven person team in sales and customer service with a focus on developing sales strategy, negotiating skills, and the mastery of product knowledge. Through superior effort in product placement, account management, relationship building, and quality assurance the Valley team became one of the area's most successful.• Organized and executed quarterly sales plans designed to best increase market share and profitability. Held team accountable and inspired an atmosphere of success and self development.• Executed Chain Management with all chain restaurants including closing distribution gaps and providing POS and sales support.• Negotiated marketing plans and provided sales support for all regional athletic stadiums and special event arenas.• Responsible for promotion/special event budget and for implementing Tap Take Over and Pint Night events throughout Roanoke and the New River Valley.• Researched, organized, and implemented Valley’s participation in all regional Beer festivals and other festival events including Floyd Fest, Microfestivus, Blacksburg Brew Do, and many more.• Responsible for all Draft maintenance and repairs as well as budgeting and inventory of all draft equipment and parts.• Revolutionized POS print shop program to implement the use of more professional, custom artwork and speed production of rail strips, posters, stickers, slip sheets, and table tents.

Salem, Va

Managed an On-Premise sales area with over 200 retail accounts in the New River Valley of South-west Virginia.• Built a strong reputation for brand development and customer service in the highly competitive beer market surrounding Blacksburg and Virginia Tech University.• Established a strong focus on specialty brands increasing Craft sales by 86% and Import sales by 65%.• Designed and implemented a successful “kegs to go” campaign that resulting in over 120 sub premium ½ barrels a week sold in the college market during football season.• Highly influential in Valley’s acquisition and promotion of a number of Craft and Local Brands including Flying Dog, Highland Brewing, Wolf Hills and Shooting Creek.• Completed the Molson Coors Beer Master and Molson Coors Quality at Retail Certification programs.• Awarded the Coors “Vegas Lights” Destination Distribution Trip for Salesman of the Year 2005.