Provided all three (3) businesses with strategic analysis. Completed detailed portfolio capabilities, marketing sizing, and competitive assessments for each group. Led consumables project to complete re-organization (1) a three phase rationalization SKUs, lines, families (2) sales force structure and compensation and (3) pricing structure. Efforts resulted in immediate margin improvement with no significant customer concerns or defections. Constructed small team focused on outpatient centers offering portfolio of device solutions to reduce clinical complications and improve their patient throughput by reducing patient recovery time in PACU. Led primary and secondary research efforts assessing brand recognition, competitive position. Tested campaigns and explored adjacent space opportunities. Baselined customer NPS. Primary support for KOL group development including supporting their generation of presentations, clinical research, and webinars. Constructed business KPI structure. Outlined critical to operation baseline values in market size, market growth rates, portfolio share, product position, peer growth rates. Conducted detailed modelling of GPO purchasing, cross reference of competitive devices, outlined competitive strategies and organized our portfolio and pricing positions. PMO for ERP consolidation program. Led all phases of M&A process from targeting to due diligence to structuring agreements in four (4) acquisitions and two (2) divestitures

Primary author on annual plans, quarterly performance reports. Advised all groups on devices, intellectual property, and long-term development / investment projects. Assisted Respiratory Solutions platform, part of Becton Dickinson, on process improvements focused on out-performing industry peers. Specific areas of focus included Anesthesia, Respiratory Care, Life Support Ventilation and Pulmonary Diagnostics. Product / device solutions of note will include consumables and small capital equipment that aid in improving the delivery of patient care and the lowering of its cost. Primary partner on divestiture of Respiratory Solutions Group (Consumables)

Drove our mission as the Center of Excellence for Consumable supplies. Evolved the role from product group manager to global marketing leader, direct responsibilities for upstream marketing team, dotted line for global downstream, managed department budget, focused on NPI, market creation and expansion processes

Lead digital transformation project. Unique opportunity to implement wholesale revision of all aspects of Marketing promotions across all product lines and business units. Achieved our goals by increasing access, scope/coverage, and content depth while reducing costs in every element

Player coach for global marketing of adult to pediatric ventilators covering devices used in Hospitals to Homecare use. Carried product line responsibilities as well as managing a small team. Responsible for all lifecycle phases from ideation / initiation to product launch to globalization to product replacement. Worked directly with clinical training teams on clinician education and clinical studies.

Marketing lead for respiratory and anesthesia-oriented consumables portfolio; managed team of four on all elements of portfolio management