Marketing Strategy And Corporate Development
Provided all three (3) businesses with strategic analysis. Completed detailed portfolio capabilities, marketing sizing, and competitive assessments for each group. Led consumables project to complete re-organization (1) a three phase rationalization SKUs, lines, families (2) sales force structure and compensation and (3) pricing structure. Efforts resulted in immediate margin improvement with no significant customer concerns or defections. Constructed small team focused on outpatient centers offering portfolio of device solutions to reduce clinical complications and improve their patient throughput by reducing patient recovery time in PACU. Led primary and secondary research efforts assessing brand recognition, competitive position. Tested campaigns and explored adjacent space opportunities. Baselined customer NPS. Primary support for KOL group development including supporting their generation of presentations, clinical research, and webinars. Constructed business KPI structure. Outlined critical to operation baseline values in market size, market growth rates, portfolio share, product position, peer growth rates. Conducted detailed modelling of GPO purchasing, cross reference of competitive devices, outlined competitive strategies and organized our portfolio and pricing positions. PMO for ERP consolidation program. Led all phases of M&A process from targeting to due diligence to structuring agreements in four (4) acquisitions and two (2) divestitures
