• Strategic Marketing Consultancy• Project management• Business and Management

Chairman of the BoardPartner (67 %) of the advertising agency. Responsible for:• Strategic Marketing Consultancy• Leader of the creative process within the company• Project management • Business and Management

Main owner (67 %) of the advertising agency. Responsible for:• Strategic Brand Consultancy.• Project management of the Agency's customers.• Business and Management• New customers.

Teaches at Nercias training of certified market economists on the construction of the marketing plan and business development.

Responsible for:• All brand communications for the Electrolux Group appliances in Sweden, ie brands Electrolux, AEG, Zanussi and Husqvarna.• Budget responsibility for a marketing budget of about 65 MSEK.• Contract negotiations with partners (advertising and media agencys, retail chains) and suppliers (printers, media, related products, etc.).• The Brand strategy and activity to their structure and their compliance within the sales organization. Involved in all product launch processes and related business plans.• Creative "briefing" and regular contact with the advertising agency for resp. brand in the production of everything from TV commercials and ads, trade shows, customer events, conferences, PR, corporate identity, catalogs and other materials store (POS) mm• Sales Conferences; with internal sales force and with retailers.• The selling of the campaigns internally to management, vendors and other stakeholders, but also externally to our dealers and B2B customers.• Staff responsibility• Contact with Electrolux European leadership for brand communication in Brussels.

Responsible for:• Retail chain Electroluxbutikens key marketing and sales activities, establishing marketing plan etc.• About 50 white goods retailer (WGR) development and sales performance in central Sweden, with a revenue budget of about 92 MSEK in 2001.• Contract negotiations with dealers.• Establishment of retailers.• Supervision and sales support to WGR. the consumer and items sales, with marketing materials, customer meetings / events, etc.• Meeting financial commitment by WGR., who is also financial counseling to WGR.• Training of dealers in product knowledge, finance and sales training.• Development of marketing plan for KAM Group, and containing sales promotions, POS material, training materials (ppt, VHS, DVD), advertising material, exhibitions, etc. along with the division manager.- Awarded the year's top District Manager 2000

Responsible for:• Retail sales of appliances and kitchen furniture (Ballingslöv).• Development of complete kitchen solutions together with the customer, using CAD software.• Marketing directed at consumers and businesses (objects) in the local market.