Daniel Fortes Email & Phone Number

São Paulo, São Paulo, Brazil

DASA, the largest integrated healthcare network in Brazil, serves over 20 million patients annually with a network of over 900 laboratories, 15 hospitals, and 250,000 physicians. Through digitalization, information integration, and customer-centric experience, DASA aims to provide integrated and predictive healthcare. The company achieves an annual revenue of approximately USD 2.8B.Product Manager at Check-in Squad (B2C): customer-facing PWA with 300,000+ monthly users, Check-in plays a crucial role in the digitalization of the customer journey and reduces service time by up to 50%.- Partnered with operations, senior product leadership, and design, to optimize the usage of Check-in, resulting in 45%+ YTD growth.- Performed an essential role in an innovative patient journey that allows them to bypass counter assistance and proceed directly to exams/vaccination. Achieved over 55% growth in the last quarter.- Optimized communication with patients, reducing messaging costs by 50%+- Defined team's deliverables and timeline for implementation based on the product strategy and roadmap.- Analyzed data from 1 million + users and used outputs to guide UX/UI opportunities and product strategies; 6%+ decrease in the drop-off rate, and up to 40% reduction in user interaction time.- Facilitated workshops and training sessions in GCP and SQL for product teams- Utilized data expertise to establish and oversee product metrics and KPIs, guaranteeing that Check-in consistently attained successful outcomes aligned with DASA OERs.- Worked with other product managers, engineers, and senior leadership to ensure on-time delivery of product features.- Led cross-functional teams through a customer-facing product development lifecycle, identifying, developing, and implementing solutions that addressed user needs.

São Paulo, São Paulo, Brasil

Vaccines Squad: accountable for enhancing Vaccine Admin (B2E) and maintaining Vaccine E-commerce (B2C). Integrated with SAP and ‘Coupa’, Vaccine Admin is the primary system responsible for overseeing the vaccine operation routines across 160 DASA laboratories.- Improved the integrations between SAP and Vaccine Admin, boosting the success rate of the automatic stock deduction by 13%+.- Teamed up with the product designer to identify UX/UI opportunities and user needs; there was a 15%+ increase in product adherence and a 30%+ boost in stock accuracy.- Optimized stock entry interface and delivered new features, reducing stock entry time by up to 45%.- Successfully implemented an MVP for tracking vaccine history, assisting both patients and operations.- Specified and communicated the product vision, strategy, and roadmap for senior leadership and stakeholders.- Led cross-functional teams to identify, develop, and implement product solutions that addressed users (nurses) daily needs and company goals.

São Paulo, São Paulo, Brasil

Admission Squad: a platform product consisting of APIs integrating DASA scheduling and service products.- Designed a strategy to boost product integrations and APIs, increasing scheduling conversions success rate by up to 9%.- Utilized data to inform and advocate for data-driven decision-making and to communicate and clarify backlog prioritization.- Led the use of cloud computing (GCP) for automatizing dashboards and performing complex analyses.- Performed backlog refinement, epic planning, and other scrum events.

São Paulo, São Paulo, Brasil

Tracking - Queue System Manager: with more than 1000 daily users, Tracking facilitates the management of 350,000+ patients/month.- Performed market research and stakeholder interviews to plan and define the MVP for the Tracking module for operations leaders and managers.- Implemented gamification to boost product adherence. Collaborated with marketing and operations teams and achieved over 40% increase in 5 months.- Crafted data-driven dashboards tailored to the needs of product and operations leadership, enabling operations KPIs monitoring, resulting in a 40% reduction in average wait time for priority patients.- Maintained positive and productive relationships with diverse product stakeholders, from product daily users to operational managers.- Wrote user stories that incorporated business requirements and feature specifications.- Led continuous discovery processes to understand users' needs and expectations.

Lojas Quero-Quero is a rapidly growing Brazilian retail chain. Publicly traded (IPO) on the Brazilian stock exchange since 2020, Quero-Quero connects with its customers through digital channels and over 500 stores. The company generates an annual revenue of approx. USD 500M.- Directed the planning team, ensuring the supply of product divisions with revenue equivalent to approx. USD 150 MM/year across 450+ stores. - Reduced stock-out by up to 15%+. - Developed sales forecasts, breaking down into short-, medium-, and long-term demand and stock supply plans. - Negotiated, alongside the purchasing team, replenishment agreements with suppliers. - Stakeholder management, cultivating relationships with suppliers and logistics to optimize product distribution.- Supported the replenishment team by developing tools to streamline the decision-making process for product purchase and distribution.

Porto Alegre, Rio Grande Do Sul, Brasil

Renner is a fashion and lifestyle ecosystem engaging with its customers via digital channels and more than 600 stores in Brazil, Argentina, and Uruguay. Renner stand as the most prominent fashion retailer in Latin America, with an annual turnover of approximately USD 2.3 billion.- Built and oversaw sales forecasts, stock levels, inventory turnover, and gross product margin for the ‘Request’ brand and its product categories, contributing to annual sales of USD 25M+.- Worked closely with the commercial team, operations, and logistics, providing relevant insights to optimize product allocation and avoid stock-outs.- Developed pricing and remarketing strategies alongside conducting price elasticity studies to maximize profitability.- Collaborated with Buyers and Designers to monitor in-season product strategy and sales, making strategic decisions to optimize financial indicators.

Porto Alegre Area, Brazil

Porto Alegre E Região, Brasil

Gravataí E Região, Brasil

Porto Alegre Area, Brazil

Reforge Member

Product Management

Bachelor'S Degree, Industrial Engineering

Leadership And Management - Certificate Iv, Leadership And Management

Business English