Daniel Frey Email & Phone Number

Duluth, Georgia, United States

Ingelheim Am Rhein, Rhineland-Palatinate, De

Ingelheim Am Rhein, Rhineland-Palatinate, De

- Implemented brand activation strategies (digital and traditional) growing the Pet Parasitides business (NexGard, NexGard Spectra, Broadline, Heartgard and Frontline) >10% 2019.- Managed a multi-million dollar annual global market research budget.- Devised and implemented a global brand equity monitor among vets and pet owners for the pet parasiticide brands.- Led and initiated new technique/methods to deepen understanding of consumer purchase decision hierarchies and brand journey in the US, Brazil, China, UK, France and Italy.

Ingelheim Am Rhein, Rhineland-Palatinate, De

- Managed a multi-million dollar market research budget for the US and Canada- Leveraged deep historic brand and category insights throughout the Merial acquisition by Boehringer Ingelheim to quickly assimilate information to senior executives, brand and sales managemenr and better both heritage companies.- Successfully launched NexGard while identifying the optimal consumer and veterinary communication strategies; achieving over $100M in first-year sales, the #1 vet recommended flea and tick product in the US, and year over year growth every year since it was introduced.

Ingelheim Am Rhein, Rhineland-Palatinate, De

- Launched multiple successful new products across species and therapeutic groups- Integrated multi-source omnichannel sales tracking data into a single dashboard (IQVIA, Idexx, Nielsen and Rakuten)- Manage multi-million dollar annual budget- Managed 3 manager/analysts

Ingelheim Am Rhein, Rhineland-Palatinate, De

Ingelheim Am Rhein, Rhineland-Palatinate, De

Blackfriars, London, Gb

Blackfriars, London, Gb

- Supervised 8 analysts