Sole product marketer for launch of novel cloud workload security solutions including cloud compute protection, cloud storage protection, and cloud security posture management (CSPM). Developed marketing plan, strategy, messaging, and all collateral for initial launch and subsequent feature launches. Could platforms supported include Amazon Web Services (AWS), Microsoft Azure, Google Cloud Platform (GCP), and Oracle Cloud Infrastructure (OCI).• Develop messaging, positioning, and GTM• Completed two Integrated Partner Campaign programs with AWS including co-branded collateral, AWS sales training, and joint APN webcasts• Create customer, sales, and partner collateral including datasheets, battle cards, sales playbooks, solutions briefs, white papers, presentations, web content, FAQs, videos, blogs• Train sales and partners regularly on KSPs and value proposition for customer personas• Support sales on customer calls and respond to sales inquiries• Evangelize product to potential customers at tradeshows and Symantec executive briefing center• Work with marcom and global marketing teams to develop lead-gen campaigns and sales enablement tools• Educate analysts during product launches• Track competitive product developments and strategies

Market a comprehensive line of advanced next-generation firewalls, IPS appliances, and virtual appliances, securing traditional, cloud and SDDC environments targeting enterprise, commercial, service provider, industrial and GHE customers through a large network of sales and channel partners. Drive launch activities for cutting edge Cloud Security product. • Plan and participate in product releases, manage cross-functional execution • Evaluate target opportunities, establish value proposition and competitive positioning• Develop concise messaging to highlight key differentiators for target buyer personas • Create customer, sales, and partner collateral including datasheets, battle cards, sales playbooks, solutions briefs, white papers, presentations, web content, FAQs, videos, blogs• Ghost-write Intel Security executive thought leadership articles and blogs for publication in Security Week and Dark Reading• Work with marcom and global marketing teams to develop lead-gen campaigns and sales enablement tools• Communicate product value proposition and features to customers, prospects, analysts and journalists via regular webcasts and customer visits/events• Work with other Intel Security groups and external partners to establish product/business integration strategies that create value for end customers• Track competitor activities and market developments to ensure the field is equipped with clear messages that differentiate product lines

Develop marketing and business growth plans for Spirent application and security testing products targeting security and network equipment manufacturers, service providers and enterprises:• Gather, prioritize and translate market and customer needs to develop overall growth strategies and optimized portfolio• Identify influential customers, industry bodies, and consortiums to help align and drive cybersecurity strategy and growth• Work with product management to establish and drive product line roadmap• Prepare and present business cases for new product releases• Collaborate with sales to plan, execute and manage growth• Develop sales tools and training to effectively position differentiated solutions• Work closely with marcom to define marketing campaigns demonstrating industry leadership for areas of strategic focus

Market carrier-class messaging security software and solutions to large mobile network operators, internet service providers, hosting providers and social networks:• Manage marketing efforts for messaging security products and solutions• Develop product messaging and positioning that resonates with customers and differentiates Cloudmark from competitors• Create marketing collateral including presentations, white papers, case studies, and website content • Support sales efforts with targeted solutions guides and lead generation campaigns• Work closely with product management define product feature set and timing of marketing initiatives• Work with partners to co-market products and promote joint initiatives such as the GSMA Spam Reporting Service• Conduct market research and analysis to define customer base, competitors and opportunities

Market network security appliances to enterprise, service provider and SMB customers. Products sold primarily through distributors and resellers:• Create go-to-market strategy to successfully launch new products and solutions into enterprise, service provider, and SMB market segments• Lead successful execution of plan across functions• Develop positioning and messaging that resonates with the target market, relating product capabilities in terms that customers can understand• Execute product launches that generate momentum and high-quality sales leads• Develop customer-facing launch materials, release announcements, and content for corporate and community websites• Evangelize how customers have successfully deployed products to solve real business and security challenges• Acquire knowledge through market research, competitive analysis and customer interviews• Create core marketing content and sales tools needed to support various sales channels (direct and indirect) to reach customers with a consistent and relevant message• Track competitive activities and market developments to ensure the field is equipped with clear messages that differentiate product lines• Evangelize company and product strengths with press and industry analysts

Marketed network security appliances and endpoint security solutions to enterprise, service provider and SMB customers. Products were sold primarily through distributors, resellers, VARs and SIs:• Drove product launches in coordination with product management, engineering, PR and sales• Developed sales collateral including customer & partner presentations, webcasts, white papers, Web content, datasheets, promotional activities etc.• Conducted competitive analysis to ensure correct feature set and pricing• Presented new products live at Check Point Security Tours, attended industry trade shows (RSA, SC World Congress, MacWorld, etc.) and partner functions to engage new customers• PR: developed product messaging and positioning, edited and approved press releases

Market lines of hard disk drives and optical storage devices sold through major distributors, resellers, VARs, system builders and retailers:• Worked with ad agencies (FCB, Rabuck) to develop print and Web campaigns, promotional activities and positioning in support of product launches• Competitive analysis to ensure correct pricing among distributors and resellers• Managed the Fujitsu Partner-Force program which received a 5-Star Channel Partner rating from VARBusiness magazine in ‘05, ‘06, ‘07• Selected and attended industry trade shows and channel partner functions to promote new products and engage new customers• Authored and edited datasheets, press releases and white papers• Produced monthly sales reports and presentations for management review