Daniel Frey Email & Phone Number

Roseville, CA, US

Santa Clara, California, US

Portland, Oregon, US

Seattle, Washington, US

San Jose, California, US

• Sole product marketer for launch of novel cloud workload security solutions including cloud compute protection, cloud storage protection, and cloud security posture management (CSPM). Developed marketing plan.
• Develop messaging, positioning, and GTM
• Completed two Integrated Partner Campaign programs with AWS including co-branded collateral, AWS sales training, and joint APN webcasts
• Create customer, sales, and partner collateral including datasheets, battle cards, sales playbooks, solutions briefs, white papers, presentations, web content, FAQs, videos, blogs
• Train sales and partners regularly on KSPs and value proposition for customer personas
• Support sales on customer calls and respond to sales inquiries

San Jose, California, US

• Market a comprehensive line of advanced next-generation firewalls, IPS appliances, and virtual appliances, securing traditional, cloud and SDDC environments targeting enterprise, commercial, service provider.
• Plan and participate in product releases, manage cross-functional execution
• Evaluate target opportunities, establish value proposition and competitive positioning
• Develop concise messaging to highlight key differentiators for target buyer personas
• Create customer, sales, and partner collateral including datasheets, battle cards, sales playbooks, solutions briefs, white papers, presentations, web content, FAQs, videos, blogs
• Ghost-write Intel Security executive thought leadership articles and blogs for publication in Security Week and Dark Reading

San Jose, California, US

• Develop marketing and business growth plans for Spirent application and security testing products targeting security and network equipment manufacturers, service providers and enterprises:
• Gather, prioritize and translate market and customer needs to develop overall growth strategies and optimized portfolio
• Identify influential customers, industry bodies, and consortiums to help align and drive cybersecurity strategy and growth
• Work with product management to establish and drive product line roadmap
• Prepare and present business cases for new product releases
• Collaborate with sales to plan, execute and manage growth

San Francisco, CA, US

• Market carrier-class messaging security software and solutions to large mobile network operators, internet service providers, hosting providers and social networks:
• Manage marketing efforts for messaging security products and solutions
• Develop product messaging and positioning that resonates with customers and differentiates Cloudmark from competitors
• Create marketing collateral including presentations, white papers, case studies, and website content
• Support sales efforts with targeted solutions guides and lead generation campaigns
• Work closely with product management define product feature set and timing of marketing initiatives

Sunnyvale, CA, US

• Market network security appliances to enterprise, service provider and SMB customers. Products sold primarily through distributors and resellers:
• Create go-to-market strategy to successfully launch new products and solutions into enterprise, service provider, and SMB market segments
• Lead successful execution of plan across functions
• Develop positioning and messaging that resonates with the target market, relating product capabilities in terms that customers can understand
• Execute product launches that generate momentum and high-quality sales leads
• Develop customer-facing launch materials, release announcements, and content for corporate and community websites

Redwood City, California, US

• Marketed network security appliances and endpoint security solutions to enterprise, service provider and SMB customers. Products were sold primarily through distributors, resellers, VARs and SIs:
• Drove product launches in coordination with product management, engineering, PR and sales
• Developed sales collateral including customer & partner presentations, webcasts, white papers, Web content, datasheets, promotional activities etc.
• Conducted competitive analysis to ensure correct feature set and pricing
• Presented new products live at Check Point Security Tours, attended industry trade shows (RSA, SC World Congress, MacWorld, etc.) and partner functions to engage new customers
• PR: developed product messaging and positioning, edited and approved press releases

• Market lines of hard disk drives and optical storage devices sold through major distributors, resellers, VARs, system builders and retailers:
• Worked with ad agencies (FCB, Rabuck) to develop print and Web campaigns, promotional activities and positioning in support of product launches
• Competitive analysis to ensure correct pricing among distributors and resellers
• Managed the Fujitsu Partner-Force program which received a 5-Star Channel Partner rating from VARBusiness magazine in ‘05, ‘06, ‘07
• Selected and attended industry trade shows and channel partner functions to promote new products and engage new customers
• Authored and edited datasheets, press releases and white papers

Bsee, Electrical Engineering

Finance, Accounting, Marketing, Network Architectures, C++ Programming

Computer Architecture And Design, Unix Fundamentals