Daniel Friar Email & Phone Number

Washington D.C. Metro Area

I use digital metrics to measure, analyze and report on the effectiveness of USDA’s web, social media, email and other digital channels. Responsible for proposing, developing, designing and implementing statistical analysis to optimize USDA’s organizational goals.• Put performance measurements in place to make digital communications strategy measurable and easier to communicate.• Launched a mobile-first approach to our email marketing strategy to maximize customer engagement.• Increased Twitter engagement rate by 42% during the first 11 months of fiscal year 2019, from 0.9% to 1.28%.• Increased Facebook engagement rate by 209% during 2019, from 2.23% to 6.90%.• Sixth person in the federal government to become a certified Digital Analytics Program (DAP) Certified Analyst.• Use Google Analytics and social media metrics to provide monthly, quarterly, and ad-hoc analysis to help the Office of Communications Team make decisions based on metrics• Work closely with the Communications Director to develop social media content for Secretary Sonny Perdue.• Successfully migrated our email marketing platform from GovDelivery to Constant Contact, saving the Department $50,000 annually.• Coordinates with media relations team to ensure consistent messaging and timely release of communications• Enabled Twitter cards for blogs and press releases• Established effective working relationships with public contacts and employees at all levels within the organization to disseminate program information in the most effective way.

Washington D.C. Metro Area

Digital communications at the USDA Agricultural Marketing Service. Responsible for agency email communications, website updates (including strategy), Google Analytics & our social media communications, such as Twitter and Instagram.

Washington D.C. Metro Area

Led the development and implementation of long and short term marketing programs and strategies to promote USPS shipping products and services.My specialties include digital media, consumer behavior, brand awareness, and omni-channel marketing campaigns.

Washington D.C. Metro Area

Participated in the planning, development, and execution of high-priority Postal shipping products that enhance the customer experience, increase revenue, and optimize Postal networks.Recommend and develop content for the USPS.com UI for Reverse Logisitics

Washington D.C. Metro Area

Use customer intelligence and market research to assess revenue potential and confirm threshold values to negotiate pricing agreements that are below published retail pricing; work as an advisory representative and performs special tasks to achieve business results. Conduct negotiations and execute agreements at the customer's place of business after using a process to validate customer requirements; provide feedback to management to improve processes and identify new or emerging business trends. Develop effective working relationships with potential business customers and talks with prospective decision makers who are authorized to commit the company's assets to the use of postal shipping and mailing services products. Work with management and business alliance partners to identify complex mailing requirements that are best fulfilled through a third party vendor.

Ba, Business Administration

Education record

Front-End Web Development, Front-End Web Development

html, css & Java Script