Daniel Friedmann Email & Phone Number

Cologne, Nrw, De

Leinfelden-Echterdingen, Baden-Württemberg, Deutschland

Set-up of expertise department for design thinking coaching, product-/service design and market research for implementation of a user-centered working style in the development of product & service innovations at the business unit PT-BI.Practitioner as design thinking coach & innovation expert at Bosch Power Tools.

Leinfelden-Echterdingen, Baden-Württemberg, Deutschland

Set-up of the agile masters department for implementation of a scaled agile organization in the business unit BI as well as implementation of respective agile working methods (Kanban, Scrum, OKR etc.) on all hierarchy levels.Until today: supporting the change management for the worldwide transformation of the Bosch Power Tools division as Agile Coach, methodological expert and consultant.

Leinfelden-Echterdingen, Baden-Württemberg, Deutschland

End-to-end responsibility for cordless screwdriver segment (turnover m€30 p.a.). Steering operations & new product development with cross-functional agile team.Developing distribution expansion strategy with external agencies and setting-up business model for cross-business unit sales cooperation.

Stuttgart

Leading several lighthouse-projects introducing Kanban, Scrum & Design Thinking methodologies for user-centered product-/service innovations & lean development with engineering team.

Stuttgart

Shanghai City, China

Operational responsibility for turnover (b€0.5 p.a.) & profitability of 3 power tools brands. Strategic product portfolio & price management for brand offering in 14 country sales organizations under consideration of diverse target groups & competitive environment. Business & Marketing planning as well as continuous marketing efficiency controlling for maximum return on investment from communication budget in countries (>m€20 p.a.). Country strategy development and implementation with product and brand management. Disciplinary responsibility for multicultural team in Shanghai and functional responsibility for >25 regional Brand Managers in country sales organizations of AP region.

Development of Business Development Plan 2020 with Power Tools AP board of management: Evaluation of segment opportunities, an-organic growth potentials, definition of key success factors and strategic measures to sustain competitiveness in AP region. Regional market segment analysis: country- and product-specific quantification of growth potentials & price segmentation to define product roadmap and organizational set-up for AP. New business model development & commercial feasibility assessment in the field of “Internet of Things and Services” for electrical power tools market in AP.

Region Stuttgart

Besides my role at Bosch Power Tools, I support companies as an Agile Enterprise Coach & Speaker to successfully implement agile working methods and transform their business.

Steering market research projects with B2C & B2B target groups (purchase process analysis to identify and eliminate purchase barriers, communication concept testing etc.).Definition of „Market Intelligence“ process to identify disruptive competitor/market developments and promising product and service innovations with potential for Bosch Group. Development of a standardized brand management tool-kit for the Bosch group (e.g. brand architecture, measurement of monetary brand value (certified by PWC for licensing fees)).

München

Telecommunications: Development of holistic brand equity management tool to monitor the implementation success of a globally leading telco’s brand positioning. Automotive: Quantitative/qualitative target group segmentation (global market research) for development of a market-oriented global brand strategy for an Asian OEM’s two car brands. Utility: Monetary evaluation of positioning concepts via a NPV-based simulation of future turnover and required investments for a successful re-positioning.

Zertifizierter Design Thinking Coach

Diplom, Bwl

Education record

Diplom, Economics, 1.4

Diplom, Economics, 1.4