Daniel Frumhoff Email & Phone Number

New York, NY, US

Santa Monica, California, US

Arcadia is Snap’s Global Augmented Reality Studio focused on building groundbreaking experiences with innovative brands. Our mission is to showcase the transformative power of Snap AR. It’s where Imagination meets Innovation. — www.arcadiacreativestudio.com

Specializing in creative direction, logos, visual identity, branding, publications, typography, design systems, and motion design. — www.danielfrumhoff.comWorked with/for:  Apple | Google Creative Lab | Pentagram | Lincoln Center | Pinterest | PepsiCo Design & Innovation | Stanford University, d.school | The New School | Perky Bros | S&P Global | Post.

Stanford, CA, US

Collaborate with multiple teams at the Stanford d.school to concept, art direct, and visually design innovative projects including branding, motion, publication design, their graduation ceremony, conference/event design, posters, presentations, packaging, and more. — www.dschool.stanford.edu

Mountain View, CA, US

• Created the new visual identity for the ‘Google Creative Lab’ and designed the new logo. Worked on ‘Infinite Wonderland’, a generative AI design innovation project with 4 artists who reimagined the timeless classic.
• www.labs.google
• www.infinitewonderland.withgoogle.com
• Magnit Contract with Google

Cupertino, California, US

• Art Directed and designed product screens for new iPads featured in demos, the Apple website, and Apple's annual developer conference: WWDC23. Worked with  Apple’s Marcom Design team on art direction, typography.
• Magnit Contract with Apple

New York, NY, US

• Taught Currents: CD Workshop, BFA Communication Design, Spring 2024
• Taught Core Typography, AAS Communication Design, Spring 2022
• Guest Design Critic for Core 2: Typography, BFA Communication Design, Spring 2022
• Taught Graphic/Digital Basic Core: Concepts, Continuing and Professional Education, Spring 2020
• Guest Design Critic for Core Typography, AAS Communication Design, Spring 2020
• Taught Core Typography, AAS Communication Design, Fall 2019

New York, US

Art Directed and designed 2 global corporate rebrand projects in the financial and casino gaming sectors including the brand ecosystem, visual identity, sonic identity. These 2 rebrands included Moodys and FanDuel. — https://interbrand.com/work/moodys

London, GB

Worked on several global branding + visual identity projects for The NFL, Snapchat, Shake Shack, Fanta, Coca-Cola Company, and Anheuser-Busch. One of the lead designers on the Fanta global rebrand, part of The Coca-Cola family. Also a lead designer on the Snapchat x Shake Shack brand collaboration. Designed a Snapchat take-over of a Shake Shack restaurant.

New York, NY, US

Designed a typographic system for Snapchat’s 2021 Partner Summit. We collaborated with Snap to engage the viewer throughout the virtual summit, highlighting Snap's new products, features, and partnerships across AR efforts. — www.brandnewschool.com/work/snap-partner-summit

San Francisco, California, US

Storyboarded, concepted, and executed typographic animations for 2 internal Pinterest campaigns including visual design and the SFX/audio mixes. — www.danielfrumhoff.com/2d-motion

Purchase, New York, US

Designed and launched multiple brands within PepsiCo's PBNA Innovation Beverage portfolio including concept development, motion design systems, developing brand guidelines, collaborating with partner studios, and campaign photoshoots. — https://design.pepsico.com/case-studies/driftwell

New York, NY, US

Collaborated with the brand team to develop multiple campaigns, look and feels, visuals for research papers, and image searches for the website/business partners. — www.spglobal.com

Nashville, TN, US

Collaborated with the team to create 4 animations for the launch of Benni, each illustrating a unique benefit of the mask: Bounce Back, Airloops, Sublime Breathability, and Fabulous Fit.— https://shop.bennimask.com

New York, NY, US

Designed and launched several brands + brand campaigns for health and wellness clients. — www.barrelny.com/posts/starting-conversations-with-our-community

Lead designer for Landor’s Marketing team. Oversaw design updates to the agency’s website, designed all print promotional marketing materials, designed events, and provided art direction for new initiatives and projects. Worked under the Global Marketing Director and Chairman & Global Creative Officer to lead Landor's design strategy, visual identity.

St. Louis, Missouri, US

Art Directed, designed, and curated a full range of creative materials including print, digital, environmental graphics, packaging, video editing, high-level marketing, campaign concepting, branding, art direction, and wardrobe styling. Supported the consistent growth of Caleres’ diverse portfolio of global brands including Naturalizer, Bzees, LifeStride.

Baltimore, Maryland, US

Collaborated with the studio to concept, design, and animate 27 typographic animations for The New School’s Recruitment Presentation. — www.danielfrumhoff.com/projects/the-new-school

London, GB

Worked on the American Express Rebrand/Refresh under the direction of Abbott Miller. Created custom lettering for the ‘American Express’ banner, ‘Member Since’ banner, and ‘World Service’ pattern in multiple line weights. Worked on the Filigree pattern and kit of parts/graphic elements within the design system which has been used on all of the card.

Baltimore, MD, US

• Taught:
• Graphic Design Core Class, Pre College, Summer 2017
• Exploring Graphic Design Workshop, Pre College, Summer 2017
• Introduction to Graphic Design, Fall 2016
• Graphic Design: Shaping Visual Culture, Pre College, Summer 2016
• Web Portfolio Development, Pre College, Summer 2016

St. Louis, MO, US

• 2020 Human Rights Conference: Global Challenges
• 2019 Human Rights Conference: Global Migration
• 2018 Human Rights Conference: Education as Empowerment
• 2017 Human Rights Conference: Environmental Justice and Human Rights
• 2016 Human Rights Conference: Equality Before the Law
• 2015 Human Rights Conference: Millennium Development Goals

Master Of Fine Arts (Mfa), Graphic Design, Certificate In The College Teaching Of Art

4 Certificates In Inquiry By Design, Poster Design, Type Design, And Motion Design

Bachelor Of Fine Arts (Bfa), Graphic Design

Motion Design