Daniel G. Email & Phone Number

Ciudad De México Y Alrededores, México

• Development, alignment and implementation for the portfolio nutrition strategy in LATAM• Secure regulatory compliance of recipes across the region as well as delivering differentiated claims & communication, providing proper substantiation, and working with marketing team on developing portfolio, promotion and communication pipeline• Promote through LATAM as well as within our employees the science on the benefits of Breakfast, whole grain consumption and the role of Breakfast Cereals… Show more • Development, alignment and implementation for the portfolio nutrition strategy in LATAM• Secure regulatory compliance of recipes across the region as well as delivering differentiated claims & communication, providing proper substantiation, and working with marketing team on developing portfolio, promotion and communication pipeline• Promote through LATAM as well as within our employees the science on the benefits of Breakfast, whole grain consumption and the role of Breakfast Cereals and superiority of Nestlé Cereals in a balanced Breakfast.• External engagement: Chair for the Communication Committee of the Latin American Cereal Institute, developing and aligning the communications strategy and plans to help grow the Institute footprint. • Provide visibility to the Senior Leadership team of Regulatory developments happening on the region with potential affectation to the company’s operations and develop strategies and action plans to help best navigate through changes. • Interact with researchers and academics to develop Research and substantiations according to the Business needs.• Support the brands on the development of claims, its feasibility according to the latest science available and alignment to the regulatory framework along with Nestle policies to allow for differentiation of the products and have relevant communication for consumers in the region. • Develop & implement tailored BTL communication plans (Influencers, PR, etc.) building over our nutrition differentiation, acting also as spokesperson in media across the region. Show less

Mexico City

Nutrition and PR Marketing: Development and implementation of the nutrition strategy of the company, involving branded and unbranded efforts in web and social media as well as other massive and BTL to promote throughout the population the health benefits of consuming dairy, to bring back the positioning of milk as a whole nutritious super food. PR Marketing support and influencer digital marketing to support brand positioning and growth. Support innovation plans by guiding the company on the… Show more Nutrition and PR Marketing: Development and implementation of the nutrition strategy of the company, involving branded and unbranded efforts in web and social media as well as other massive and BTL to promote throughout the population the health benefits of consuming dairy, to bring back the positioning of milk as a whole nutritious super food. PR Marketing support and influencer digital marketing to support brand positioning and growth. Support innovation plans by guiding the company on the latest health and nutrition trends. Show less

Mexico City

Lead PepsiCo Mexico Foods (savory, confectionery, foods and biscuits) in the development of health & nutrition strategies for the product portfolio improvement and innovations, providing input to strat plans and Annual operating plans. Identify ways to build competitive advantage through Nutrition research applied to claims and communication.Work in global nutrition teams to develop and refine nutrition criteria, policies and metrics of global application, ensuring it’s correct… Show more Lead PepsiCo Mexico Foods (savory, confectionery, foods and biscuits) in the development of health & nutrition strategies for the product portfolio improvement and innovations, providing input to strat plans and Annual operating plans. Identify ways to build competitive advantage through Nutrition research applied to claims and communication.Work in global nutrition teams to develop and refine nutrition criteria, policies and metrics of global application, ensuring it’s correct regional implementation.Keep a tracking for health, product, ingredient and technology trends that could support the development of healthy choices. Develop scientific reviews to support on pack communication & claims, and working closely with legal and regulatory teams to develop, approve and substantiate the H&W information in advertising and packaging, assuring the alignment with corporate policies.Collaborate with marketing teams developing communication strategies that increase consumer’s awareness of the inherent nutritional benefits of products and provide an added value to the Brand.Nutrition spokesperson for PepsiCo.Support corporate affairs department in the development of specific messaging around nutrition.Represent PepsiCo Mexico Foods in nutrition technical groups at external industry groups.Nutrition lectures in diverse forums Show less

Mexico City

As bachelor in R&D department (sensory)Selection and training of discriminative and descriptive judges.Lead descriptive and discriminative sessions."Support in the development of flavor descriptive attributes for a flavored beverages sensory panel" Degree project.Bachelor Laboratory of food conservation processes

Support and counseling to nutrition and food sciences pupils in second semester Support in the laboratory activitiesMarking practices and exams

Master, Marketing

Master, Marketing

Activities and Societies: Market research, branding

Bsc, Nutrition And Food Sciences

Master'S Degree, Marketing

Bachelor Degree, Nutrition And Food Sciences