Daniel Gaona Email & Phone Number

London, England, Gb

Costa Mesa, Ca, Ca, Us

San Diego, Ca, Us

San Diego, Ca, Us

San Diego, Ca, Us

• Lead the implementation of strategic media plans to achieve customer acquisition, retention, and profitability• Assist in the development of communication strategies to build target profiles, identify appropriate channels, define KPIs and outline a measurement approach• Establish and maintain strong client relationships as business partners to align on goals and roadmap marketing initiatives, making sure we are both successful• Collaborate with account, creative and media partners to ensure all deliverables execute against client objectives• Craft and present media plan, strategy and reporting decks to clients• Monitor campaign performance through multiple tracking tools and optimize accordingly• Manage budgets, keep detailed spend records, and calculate agency income projections• Pitch new clients on VITRO’s media and communication capabilities to acquire new business

San Diego, Ca, Us

• Proactively investigate media opportunities and craft well supported POVs• Build plan options that deliver against client’s objectives/strategies• Present Media Strategy, Recommendation and Mid/Post campaign reports• Collaborate with other departments to build up synergy and alignment on campaign goals and execution• Assist Ad Ops team with campaign trafficking and implementation• Monitor campaign pacing/performance, optimize accordingly and apply learnings to future campaigns• Manage campaign budgets, billing and reconciliation process

San Diego, Ca, Us

Digital Planning/Buying- Build and present Strategy & Recommendation decks to the client- Create RFP's based on client brief- Negotiate and work closely with digital publishers to ensure proposals meet campaign objectives- Monitor and Optimize campaigns based on pacing/performance- Present mid-campaign & post campaign reports to the client• Trafficking- Setup display campaigns in DoubleClick & Conversant ad servers- Analyze campaign user flow to generate appropriate tags and ensure insightful tracking- Pixel implementation, creative upload and publisher tag generation• OOH Planning- Build and present OOH Strategy & Recommendation decks- Oversee campaign implementation from planning to posting stage• Activations- Secure activation space and coordinate activation elements with all parties involved- Serve as a laison between agency and vendors to ensure successful execution• Print Planning/Buying- Negotiate rates and positioning with print pubs- Present Print Recommendations to the client- Generate Insertion Orders in MediaOcean• Search Planning- Provide campaign recommendations based on estimated CPC, clicks and market SOV- Implement relevant keywords and ad copy based on client's Marketing/Product rollout calendar- Present search performance reports (Impressions, CTR, Phone call tracking, ad positioning etc)• Broadcast Planning- Create broadcast schedule and spec sheet for broadcast buyers- Create Radio & TV buy summaries for client

San Diego, Ca, Us

Responsibilities:• Digital Planning/Buying- Create RFP's and send to digital publishers- Work closely together with publishers to elaborate the ideal proposal for each campaign- Create Media Authorizations for client approval- Generate Insertion Orders using Conversant & MediaVisor- Monitor campaign pacing/performance and make optimizations- Pull mid-campaign & post campaign reports• Trafficking- Setup digital display campaigns in DoubleClick & Conversant ad servers- Generate ROI Tags/Floodlight tags to track campaign performance- Implement publisher's pixels, upload campaign creative and generate tags • OOH Planning- Request avails from OOH buyers - Oversee campaign implementation from planning to posting stage• Activations- Secure activation space and coordinate activation elements for a timely launch- Serve as a laison with all parties involved to ensure a successful execution• Print Planning/Buying- Negotiate rates and positioning with print pubs - Generate Insertion Orders and send to print pubs• Search Planning- Provide campaign recommendations based on estimated CPC, clicks and Market SOV- Implement relevant keywords and ad copy for site links- Present search performance reports (Impressions, CTR, Phone call tracking and ad positioning)• Broadcast Planning- Provide broadcast specs to broadcast buyers- Create Radio & TV buy summaries

Imported clothes, jewelry and sporting goods from Asia• Conducted Market Research and analyzed market trends• Built and established long-lasting relationships with manufacturers and suppliers• Promoted product lines through personal phone calls and social media ads• Bookkeeping and Inventory Tracking• Expanded Customer Database and devised strategies for customer retention

Responsibilities:• Contribute to the execution of an Integrated Marketing Communications campaign with the objective of increasing opinion, purchase consideration, awareness and familiarity for the Chevrolet brand and vehicles.• Design professional advertising artwork using Adobe CS6 (Photoshop, Illustrator, InDesign)• Search Engine Optimization (SEO) and Positioning• Create and manage WordPress website, Facebook ad campaign, Facebook fan page, YouTube channel and Twitter and Instagram accounts.• Negotiate pricing with local media outlets to secure placements within budget. Achievements:• Over 900,000 impressions with a reach of 20 countries around the globe, in the 30 day period of campaign implementation.• Reached the first 3 places in Google´s organic search results for the “Chevrolet Campus Promotions Program”• Promote the campaign in an outdoor electronic billboard located in one of San Diego´s busiest highways (freeway 8) at no cost.• Obtained free media coverage from popular communication outlets in San Diego such as KUSI News, the Virtual-Strategy Magazine and TMCnet, among others.• A 28% increase in the target audience´s positive opinion about the Chevrolet brand and vehicles, a 29% increase in purchase consideration, and an average of 33% increase in awareness and familiarity for the vehicles: Spark, Sonic and Cruze. • Achieved a 560% return on investment (ROI) for our client.

Bachelor'S Of Science Degree In Business Administration (Marketing), Integrated Marketing Communications Specialization

Integrated Marketing Communications, Management And Business Statistics