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I’m a determined and passionate individual fueled by a constant need for learning. Throughout my career in media, I have always looked for ways to expand my breath of knowledge and have had the opportunity to work with many different accounts. From global brands like Mazda and ASICS to national and regional brands like Red Robin and CHOC Children’s Hospital, I have succeeded at wearing multiple hats and immersing myself in a client’s business, treating it like it’s my own. I believe that if you don’t do something with passion, then you shouldn’t do it all.Clients/Brands: • ASICS (Footwear, Branding) • Red Robin (Quick Service Restaurant, Branding)• CHOC Children’s Hospital (Healthcare, Branding)• UC San Diego Health (Healthcare, Branding)• Boston Scientific (Medical Device, Lead Generation)• Alaska Communications (Telecom, Lead Generation)• John Moore (Home Services, Lead Generation)Media Strategy / Planning / Buying:• Build fully integrated marketing strategies that align with client goals and inspire executional ideas• Holistic media planning/buying across display, video, SEM, social, OTT, TV, radio, print, OOHLeadership:• Provide thought leadership by contributing to agency-wide educational sessions & client POVs• Share evolving media trends with agency + clients to incorporate new communication strategies• Encourage knowledge sharing across departments to elevate team capabilities and foster an environment of collaboration, open communication, and mutual support• Mentor and develop the professional skills of junior team members, resulting in early promotions • Establish team processes for media planning, budget management, billing and income recognitionSkills:• Bilingual in English and Spanish, proficient in French and basic Korean• Syndicated research tools (IMS, Simmons, Kantar, Comscore), OS X, Windows, Office, Keynote• Media systems and tools: DoubleClick, Google Ads, Google Analytics, Google Tag Manager, Google Data Studio and Facebook Business Manager
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Associate Media DirectorMindshare Jul 2023 - PresentLondon, England, Gb -
Associate Media DirectorGarage Team Mazda Nov 2022 - Jun 2023Costa Mesa, Ca, Ca, Us -
Paid Media Associate DirectorPower Digital Marketing Sep 2021 - Dec 2022San Diego, Ca, Us -
Associate Media DirectorVitro Mar 2020 - Oct 2021San Diego, Ca, Us -
Media SupervisorVitro Apr 2017 - Mar 2020San Diego, Ca, Us• Lead the implementation of strategic media plans to achieve customer acquisition, retention, and profitability• Assist in the development of communication strategies to build target profiles, identify appropriate channels, define KPIs and outline a measurement approach• Establish and maintain strong client relationships as business partners to align on goals and roadmap marketing initiatives, making sure we are both successful• Collaborate with account, creative and media partners to ensure all deliverables execute against client objectives• Craft and present media plan, strategy and reporting decks to clients• Monitor campaign performance through multiple tracking tools and optimize accordingly• Manage budgets, keep detailed spend records, and calculate agency income projections• Pitch new clients on VITRO’s media and communication capabilities to acquire new business -
Senior Media PlannerVitro May 2016 - Apr 2017San Diego, Ca, Us• Proactively investigate media opportunities and craft well supported POVs• Build plan options that deliver against client’s objectives/strategies• Present Media Strategy, Recommendation and Mid/Post campaign reports• Collaborate with other departments to build up synergy and alignment on campaign goals and execution• Assist Ad Ops team with campaign trafficking and implementation• Monitor campaign pacing/performance, optimize accordingly and apply learnings to future campaigns• Manage campaign budgets, billing and reconciliation process -
Media PlannerVitro Oct 2014 - May 2016San Diego, Ca, UsDigital Planning/Buying- Build and present Strategy & Recommendation decks to the client- Create RFP's based on client brief- Negotiate and work closely with digital publishers to ensure proposals meet campaign objectives- Monitor and Optimize campaigns based on pacing/performance- Present mid-campaign & post campaign reports to the client• Trafficking- Setup display campaigns in DoubleClick & Conversant ad servers- Analyze campaign user flow to generate appropriate tags and ensure insightful tracking- Pixel implementation, creative upload and publisher tag generation• OOH Planning- Build and present OOH Strategy & Recommendation decks- Oversee campaign implementation from planning to posting stage• Activations- Secure activation space and coordinate activation elements with all parties involved- Serve as a laison between agency and vendors to ensure successful execution• Print Planning/Buying- Negotiate rates and positioning with print pubs- Present Print Recommendations to the client- Generate Insertion Orders in MediaOcean• Search Planning- Provide campaign recommendations based on estimated CPC, clicks and market SOV- Implement relevant keywords and ad copy based on client's Marketing/Product rollout calendar- Present search performance reports (Impressions, CTR, Phone call tracking, ad positioning etc)• Broadcast Planning- Create broadcast schedule and spec sheet for broadcast buyers- Create Radio & TV buy summaries for client -
Media CoordinatorVitro Apr 2013 - Oct 2014San Diego, Ca, UsResponsibilities:• Digital Planning/Buying- Create RFP's and send to digital publishers- Work closely together with publishers to elaborate the ideal proposal for each campaign- Create Media Authorizations for client approval- Generate Insertion Orders using Conversant & MediaVisor- Monitor campaign pacing/performance and make optimizations- Pull mid-campaign & post campaign reports• Trafficking- Setup digital display campaigns in DoubleClick & Conversant ad servers- Generate ROI Tags/Floodlight tags to track campaign performance- Implement publisher's pixels, upload campaign creative and generate tags • OOH Planning- Request avails from OOH buyers - Oversee campaign implementation from planning to posting stage• Activations- Secure activation space and coordinate activation elements for a timely launch- Serve as a laison with all parties involved to ensure a successful execution• Print Planning/Buying- Negotiate rates and positioning with print pubs - Generate Insertion Orders and send to print pubs• Search Planning- Provide campaign recommendations based on estimated CPC, clicks and Market SOV- Implement relevant keywords and ad copy for site links- Present search performance reports (Impressions, CTR, Phone call tracking and ad positioning)• Broadcast Planning- Provide broadcast specs to broadcast buyers- Create Radio & TV buy summaries -
Independent Import/RetailerSelf Employed Oct 2009 - Apr 2013Imported clothes, jewelry and sporting goods from Asia• Conducted Market Research and analyzed market trends• Built and established long-lasting relationships with manufacturers and suppliers• Promoted product lines through personal phone calls and social media ads• Bookkeeping and Inventory Tracking• Expanded Customer Database and devised strategies for customer retention
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Advertising Manager (Internship)Chevrolet Campus Promotions Program – Internship Via Edventure Partners Aug 2012 - Dec 2012Responsibilities:• Contribute to the execution of an Integrated Marketing Communications campaign with the objective of increasing opinion, purchase consideration, awareness and familiarity for the Chevrolet brand and vehicles.• Design professional advertising artwork using Adobe CS6 (Photoshop, Illustrator, InDesign)• Search Engine Optimization (SEO) and Positioning• Create and manage WordPress website, Facebook ad campaign, Facebook fan page, YouTube channel and Twitter and Instagram accounts.• Negotiate pricing with local media outlets to secure placements within budget. Achievements:• Over 900,000 impressions with a reach of 20 countries around the globe, in the 30 day period of campaign implementation.• Reached the first 3 places in Google´s organic search results for the “Chevrolet Campus Promotions Program”• Promote the campaign in an outdoor electronic billboard located in one of San Diego´s busiest highways (freeway 8) at no cost.• Obtained free media coverage from popular communication outlets in San Diego such as KUSI News, the Virtual-Strategy Magazine and TMCnet, among others.• A 28% increase in the target audience´s positive opinion about the Chevrolet brand and vehicles, a 29% increase in purchase consideration, and an average of 33% increase in awareness and familiarity for the vehicles: Spark, Sonic and Cruze. • Achieved a 560% return on investment (ROI) for our client.
Daniel Gaona Skills
Daniel Gaona Education Details
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San Diego State UniversityIntegrated Marketing Communications Specialization -
Chung-Ang University In Seoul, South KoreaManagement And Business Statistics
Frequently Asked Questions about Daniel Gaona
What company does Daniel Gaona work for?
Daniel Gaona works for Mindshare
What is Daniel Gaona's role at the current company?
Daniel Gaona's current role is Associate Media Director at Mindshare.
What is Daniel Gaona's email address?
Daniel Gaona's email address is da****@****ncy.com
What is Daniel Gaona's direct phone number?
Daniel Gaona's direct phone number is +161923*****
What schools did Daniel Gaona attend?
Daniel Gaona attended San Diego State University, Chung-Ang University In Seoul, South Korea.
What are some of Daniel Gaona's interests?
Daniel Gaona has interest in Good Music, Direct Marketing, Collecting Antiques, Soccer, Scuba Diving, Investing In The Stock Market, Outdoor And Digital Advertising, The Arts, Innovative Technologies, Health.
What skills is Daniel Gaona known for?
Daniel Gaona has skills like Facebook, Market Research, Digital Strategy, Social Media Marketing, Outdoor Advertising, Doubleclick, Microsoft Office, Dependable Team Player, Manager, Mentor, Presentation Skills, B2b Advertising.
Who are Daniel Gaona's colleagues?
Daniel Gaona's colleagues are Ionela Mitu, Vinesh Mugdar, Enid M., Kevin Beam, Bianca Ozadovsky, Erik Antonio Lopez, Johnny Hong.
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