Daniel García Monroy Email and Phone Number
Leader with more than 30 years of experience in sales, marketing and development of high-performance teams, my experience includes experience as National Manager and Director of Sales (Mexico) and LATAM for the companies BIMBO, Quaker State, Akron and Valvoline.I have a track record of performance in the distribution business and multichannel sales in the consumer goods industry, spare parts, replacement parts and lubricant oils for engines in the B2C and B2B channels.Experience in sales in LATAM, with a proven track record in sustained sales growth, in the development of high-performance teams, solid relationships with clients ensuring intercultural collaboration through strategic direction in marketing, sales innovation, new businesses, market development and penetration of new products.Strong process in management and handling of P&L.I have had the opportunity to open a market in LATAM in 12 countries from Guatemala to Chile, managing to introduce the AKRON and MDL brands to the market.COMPETENCES:Sales Force Management / Leadership, Product Portfolio Management, Marketing, Strategic Planning, Market Analytics (Segmentation, Sizing and Competitive Analysis).Market and business development, marketing strategies, channel and distributor management, customer relationship management, organizational reengineering, turnarounds, sales compensation plans and sales training.100% experienced in sales. I have served all types of clients in all commercial channels: Private Self-Service Stores, Retail, Traditional distribution channels at different levels of responsibility.Strengths:Financial acumen, Negotiation, Sales Management, Coaching, Strategic Planning, Teamwork, Hard work focused on the needs of the client and shopper.Ability to develop a good relationship with key teams, different business departments and clients.Ability to influence the team through the collaborative and constructive process.Ability to develop market knowledge andtranslate it into definable businesses andturn it into opportunities.Familiarity with the regional marketing plan in LATAM, leading strategic growth projects.Design and execute channel management in a B2C/B2B/B2G environment.Integrity, teamwork, resilience, courage, hunger, character, intellectual power, emotional intelligence, solid work in the field and empathy.
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Latam Sales DirectorRoyal KpGuadalajara, Jal., Mx
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Sales DirectorLubritem Valvoline Feb 2023 - Oct 2024Zapopan, Jalisco, MéxicoImplemented the formal and institutional sales structure of the business, insertion of a new sales organization chart, as well as the new strategy for attention to the different sales channels, adaptation of business management indicators. Main Achievements: • 14% increase in sales VS previous year derived from the restructuring and assignment of responsibilities for the newly created positions. • Implementation of tracking tools, CRM and management indicator dashboard increase in sales above… Show more Implemented the formal and institutional sales structure of the business, insertion of a new sales organization chart, as well as the new strategy for attention to the different sales channels, adaptation of business management indicators. Main Achievements: • 14% increase in sales VS previous year derived from the restructuring and assignment of responsibilities for the newly created positions. • Implementation of tracking tools, CRM and management indicator dashboard increase in sales above 14%. • Sustained growth in the capture and conversion of new clients, retention and development of key accounts through the rethinking of the commercial programs for capturing new clients and retaining them, this represented a 20% increase in the capture of new clients for the business. • In my first year of management I managed to be named the distributor with the highest sales volume in the NOLA region for the VALVOLINE brand. Show less -
B2C National Sales ManagerAkron (Mexicana De Lubricantes Sa De Cv) Oct 2013 - Oct 2022Guadalajara Y Alrededores, MéxicoResponsible for leading the commercial and multichannel area in the different market segments in LATAM, managing a sales budget of $130 USMD annually in the national territory and LATAM.Main achievements:• Creation, design and implementation of the B2C channel service program with the launch of the AKRON brand in the national market, a challenge that represented entering with a new product portfolio into an alternative market for the business due to the loss of volume in the gas… Show more Responsible for leading the commercial and multichannel area in the different market segments in LATAM, managing a sales budget of $130 USMD annually in the national territory and LATAM.Main achievements:• Creation, design and implementation of the B2C channel service program with the launch of the AKRON brand in the national market, a challenge that represented entering with a new product portfolio into an alternative market for the business due to the loss of volume in the gas station market in Mexico, I managed to increase the market share of the business brands by 10%.• Implementation of the company's own distribution model with the opening of 9 SBUs throughout the national territory with its own sales force, today it represents the largest distributor in the country with a sales growth of 40%.• Market opening in the modern channel successfully entering all self-service chains, retail, large counters and wholesalers. It represented a 10% growth in the business.• Creation, design and implementation of the new institutional distribution model, aligning and standardizing the entire distributor network in LATAM, making the network 100% professional.• Introduction of 3 new products to the market, highlighting the families of lubricants for motorcycles, CVT and differentiated lubricants, representing a 20% growth in sales. Show less -
Gerente Nacional De Ventas Detalle Y Canal De Autoservicios.Akron (Mexicana De Lubricantes Sa De Cv) Jun 2009 - Sep 2013Guadalajara Y Alrededores, México
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Gerente Nacional De Ventas Canal De Detalle Tradicional.Akron (Mexicana De Lubricantes Sa De Cv) Nov 2006 - May 2009Guadalajara Y Alrededores, México
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Gerente Nacional De Desarrollo De Mercado -Canal Detalle Y Canal De Estaciones De Servicio.Akron (Mexicana De Lubricantes Sa De Cv) Jul 2005 - Oct 2006Guadalajara Y Alrededores, México
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Gerente Nacional De Ventas Canal De Detalle.Akron (Mexicana De Lubricantes Sa De Cv) Jan 2004 - Jun 2005Guadalajara Y Alrededores, México
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Gerente De Ventas Región Sur.Akron (Mexicana De Lubricantes Sa De Cv) Oct 2003 - Dec 2003Veracruz Y Alrededores, México
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Regional Sales ManagerQuaker State Mexico Jan 1998 - Sep 2003Puebla, MexicoResponsable del presupuesto de ventas, administración y atención del negocio a través de centros de distribución propios en los estados de Puebla, Oaxaca, Tlaxcala y Veracruz. Logros principales:• Definición e implantación de modelo de gestión de la estrategia del negocio a través de la definición de KPISs en los rubros de crecimiento, rentabilidad, eficiencia operativa y servicio al cliente. Se definieron 14 KPIs con perspectiva estratégica que acompañaron el crecimiento de 20 %… Show more Responsable del presupuesto de ventas, administración y atención del negocio a través de centros de distribución propios en los estados de Puebla, Oaxaca, Tlaxcala y Veracruz. Logros principales:• Definición e implantación de modelo de gestión de la estrategia del negocio a través de la definición de KPISs en los rubros de crecimiento, rentabilidad, eficiencia operativa y servicio al cliente. Se definieron 14 KPIs con perspectiva estratégica que acompañaron el crecimiento de 20 % en ventas.• Primer lugar nacional en ventas durante 4 años consecutivos en la región de Oaxaca. Crecimiento sostenido de al menos en 15 % anual. • Creador y fundador de la universidad QUAKER STATE EN EL AÑO 1999, herramienta para colaboradores y con alcance para clientes. La universidad interna potencializó los resultados del negoció en atención a clientes, mejorando el servicio y los resultados de ventas un 10%. Show less -
Gerente Regional De Ventas Tlaxcala Y Veracruz.Quaker State Jul 1996 - Dec 1997Veracruz Y Alrededores, México
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Gerente De Ventas Sucursal IstmoQuaker State May 1993 - Jun 1996Juchitan Centro, Oaxaca, México
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Trainee Profesional De Ventas.Grupo Bimbo Apr 1991 - Apr 1993Veracruz Y Alrededores, México -
Responsable De Reclutamiento Y Selección De Personal.Grupo Bimbo Aug 1987 - Mar 1991Veracruz Y Alrededores, México
Daniel García Monroy Education Details
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Instituto De Estudios En Ciencias Superiores En Educación.Promedio: 9.9 -
Marketing Digital. -
Ventas, Distribución Y Marketing, General. -
Business, Management, Marketing, And Related Support Services -
Promedio:9.8
Frequently Asked Questions about Daniel García Monroy
What company does Daniel García Monroy work for?
Daniel García Monroy works for Royal Kp
What is Daniel García Monroy's role at the current company?
Daniel García Monroy's current role is LATAM SALES DIRECTOR.
What schools did Daniel García Monroy attend?
Daniel García Monroy attended Instituto De Estudios En Ciencias Superiores En Educación., Tecnológico De Monterrey, Instituto Tecnológico Autónomo De México, Harvard Business School Online, Universidad Interamericana Para El Desarrollo.
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Daniel Garcia Monroy
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