Responsible for leading the strategic marketing process that drive the integration of WM's marketing strategy, key initiative prioritization, and marketing resource allocation. Partner with the marketing leadership team to drive a holistic strategic roadmap that delivers business outcomes to maximize marketing impact at scale.•Drive strategy and long-term marketing planning across a portfolio of services and products. •Lead a cross-functional go-to-market process that drives the marketing roadmap across all lines of business for consistent executions across key brand assets (WM.com, social media, paid media). •Mentor, coach, develop and work with line of business marketing leads to develop and execute comprehensive marketing plans. •Partner with Sales leadership to provide recommendations on strategy, ensuring Marketing’s long-term strategic plan is aligned with and delivers on the corporate strategic plan and vision. •Lead key launches from concept through execution for both existing and new services/products. •Provide ongoing strategic views and direction on multiple initiatives while driving discipline of strategy and execution, and communication of our marketing message. •Collaborate with Data & Analytics teams to understand trends in the business and develop insights that translate into growth recommendations. •Support decision making by ensuring timely and consistent communication with stakeholders on the progress, changes, and impact of the overall marketing planning process. •Manage organizational budget and key internal relationships.

Directs, organizes, develops, plans, and evaluates the FedEx marketing policies and activities including marketing analysis, programs, technology implementation, pricing, product management, and product development to meet the organization's objectives.

Provide Strategic Marketing support for International Expansion of FTN T&B including strategic value assessment work, marketing forecast and potential revenue opportunities Represent Marketing in cross functional meetings to drive SVA & Business Case DevelopmentDevelop quantifiable targets for the coming year(s) to determine revenue projections and corporate valueResponsible for the design and tactical execution of integration work plans for marketing and strategy. Develop geographic and industry specific competitive assessments for highlighted industries Detailed market and industry analysisDetailed competitive research evaluating competitive positions & main competitors in the marketDevelop clear value propositions for acquisitionsEnsure alignment and support to FedEx corporate strategyDevelop and champion any incremental growth layers for acquisitions Work with cross functional teams to determine operational synergies and revenue opportunitiesSupport development understanding of overlap and cost consequences in operational capacityAssess operational and technology investment strategies and compare respective operating models and organizational structures against leading practices and industry benchmarks Works with impacted areas to identify business requirements needed for systems that support global marketing functionsProvide the organization with competitive intelligence, market performance versus the industry and key trends that better inform and influence Ensure Go-to-market Go-to-Sales strategy is in place

Supports program management of strategic technology initiatives by facilitating and executing on programs that are critical to the long term success of FedEx. These programs include development of new capabilities in advanced and emerging technologies space, usually involving participation of two or more FedEx operating companies. Duties include developing business cases, road maps, project plans, and tracking progress of these initiatives. In addition, this includes tracking competitive and industry developments in the advanced/emerging technology space, facilitation of work-streams, assessing risks to project plans, leading projects to enable full realization of benefits, and providing visibility to management.

Regional Market Development Americas, Middle East, India Subcontinent, and Africa.

FedEx Scholars complete the traditional multi-disciplinary MBA courses at the University of Memphis and engage in customized marketing courses in retail strategy, consumer behavior, global brand management, and electronic commerce. Scholars collaborate on team projects and case studies while gaining practical work experience throughout the school year. Each semester, FedEx Scholars rotate and are exposed to a different marketing department including Product Marketing, Digital Access Marketing, International Marketing, Segment Marketing, Alliance Marketing, Retail Marketing, and New Product Development Marketing.