Daniel Gebregiorgies Email and Phone Number

KEY ACCOUNTABILITY: Design or contribute to marketing programs Develop training for new staff Set long and short term sales strategies for an assigned district Oversee the sales activities of the organization’s products/services in a particular district Source for dealers and distributors Participate in the interview and recruit process of employees Review objectives of all external sales personnel Guide employees to ensure effectiveness of cross selling activities Design cross selling campaigns and programs Establish and maintain channels between resellers and product developers Serve as a coach to team staff and other employees in the company Manage and direct sales force for the achievement of sales goals within assigned district of the region Design sales programs for assigned team members Develop and review both short and long term sales strategies Evaluate appropriate new sales techniques and ensure its implementation in order to increase  Lead the customer / distributor to maximize use of CBD funds and programs (BDF, CMF, etc.) to deliver sustainable volume growth  Develop and implement Category Management projects (efficient assortment, plan-o-grams, shelf management projects and shelving recommendations) to deliver Category and customer / distributor objectives  Develop and implement creative merchandising plans to meet or exceed Category and customer / distributor objectives Understand and improve customer / distributor work processes to best deliver Sales Fundamentals Sustain sufficient level of forward stock to avoid OOS

Key Responsibilities: Sell new product/price/conceptual Initiative to meet or exceed introductory volume and DPSM objectives in all customers / distributors in my section Deliver with excellence Retail Performance Standards (RPS) to build superior in-store presence in all customers / distributors in her/his section Understand in-depth customer / distributor needs, goals, strategies, systems, specifics in different categories Lead the customer / distributor to maximize use of CBD funds and programs (BDF, CMF, etc.) to deliver sustainable volume growth Develop and implement Category Management projects (efficient assortment, plan-o-grams, shelf management projects and shelving recommendations) to deliver Category and customer / distributor objectives Develop and implement creative merchandising plans to meet or exceed Category and customer / distributor objectives Understand and improve customer / distributor work processes to best deliver Sales Fundamentals Sustain sufficient level of forward stock to avoid OOS Plan, track, collect and document with discipline sales funds spending – BDF, CMF, DSD. Provide early feedback for Ontex corporate initiatives through a broad understanding of the local market and Competition Timely forecasting and communication of any business change that can impact her/his monthly section business. Timely tracking of any Competitive activity and inf Accountable for perfect in store execution of Store wide strategy across all channels & stores. Work with marketing to deliver tailored selling of initiatives, develop and agree engaging plans to meet or exceed distribution objectives and sales fundamentals (shelf, display, and feature). Collaborate effectively with the In-Store leader by providing customer priorities and plans in a timely and efficient manner to enable the team to execute with excellence in every store

Design varies Marketing strategies to grow sales volume like night promotions,one -to-five promotion,free drink, etcActivate dry outlets through display,give away and cost sharing methodsEstablish key accounts at a strategic placesDo market execution assessments for the supervisorsDesign different incentive mechanisms in different time for the sales crewSet sales target and ensure that they are metDo sales performance analysis against target daily.Design varies sign works and place them in the tradeSponsor varies events and take mileage out of it.Plan Market Research Have sales meeting weekly Results/Achievements: +160% SALES growth verses prior year

Ensure achievement of agreed targets/KPIs (NPS, RIG, TS, distribution, call coverage/frequency, merchandising) for the assigned Area;• Implement, follow up and update Field Sales Plan for the assigned Area;• Responsible for setting objectives, leading negotiation process with Distributors (or any other 3rd party partners). Execute daily monitoring of customer's performance against defined KPIs (sales out, inventory level, order placement on-time etc) • Responsible for the execution of the Channel Category plans at the POP (Cycle Plan from ICP). Support the development of Field Sales and Category channel Plans by providing feedback on the Cycle plan activities execution;• Responsible to provide quality and on-time information on demand forecast by customer, report on market dynamics, competitor activities;• Ensure adherence to all Company principles and policies including NMLP, TS, /local Trade policy, local Trade Terms, IC3, Safety and local regulations;• Coach, motivate and develop Distributors’ or the company direct sales force; Marketplace execution excellenceSuccessful Route-to-Market set up & managing 3rd party distributorsCustomer relationship managementAgent network development

Responsible for shaping the strategic direction and executing sustainable development initiatives that contribute to achievement of volume, operating profit and market share targets providing commercial and customer leadership.Leading a commercial team (Both sales & marketing) of 3rd party distributors, with a direct responsibility for annual revenue , demonstrates the span of current responsibility.Restructuring of Sales & Marketing organization, Develop and implementation of new RTM Strategy and the aggressive Marketing initiatives, grew the volume by 300% in the year 2012 while increasing the market share . Responsibilities:o Manage 6 direct reports o Manage 37 3rd party distributers o Develop and implement sales growth strategies for assigned territorieso Plan and follow the execution of short term projects • Every dealer survey for the Addis Ababa Restructuring of third party sales territories in order to develop an effective route to market Results/Achievements:o +300% volume growth verses prior year for the region where I was assigned by end of 2012

KEY ACCOUNTABILITIES:• Call on / pay regular visits to defined customers within territory, servicing to the required level;• Identify new business opportunities within territory, build and develop these opportunities;• Maximize all product opportunities (distributive) within all territory customers: implement new launches according to launch brief, continuously list new products in existing customers;• Attend regular company meetings according to annual schedule: report on individual performance, share learning’s with colleagues and receive information with regard to promotions, new launches, etc.;• Conduct effective sales training program for new Distributors’ salesmen recruits on their respective territory , while maintaining their own territory achievement goals;• Distributor Management and capability Development • Managed 12 3rd party distributers• Implementation of Coca-Cola Execution standards• Handle customer compliant• Record and documentation of sales information• Develop and manage new channel Results/Achievements:o +27% volume growth verses prior year for the area where I was assigned by end of 2010