Daniel Geiger Email & Phone Number

London, England, Gb

Client: Ford Motor CompanyPromoted 11/21Modernized approach to deliver business growth with metrics that matter. Scale best practices in strategy, data governance, process across large organizations. Goal is to ensure plans have consistency, leverage critical thinking that communicate and deliver on marketing and growth objectives that tie back to the business. Work closely with Ford Motor analytics teams to measure success. Oversee digital strategy, insights, and digital investment including all biddable platforms. Primary focus is on national branding efforts and shopper marketing. My position affords me the time to work with subject matter experts across the agency including search, social, programmatic, planning, buying, ad tech, analytics, and PR.Take pride in leading a diverse team of advertising professionals by providing guidance and perspective to cultivate talent. My goal is to ensure individual’s professional growth and ability to have a “one to win” team mentality. Lead Mindshare’s Brand Safety Approach for Ford - Incorporated an evolved strategy and activation plan in digital and social buys including US/Global tech consolidation.In 2020, new business win and transition of social activation leading to incremental scope for 9-person team. This work scales across Ford, Lincoln, Diversity Agencies, Ford Pro, and Ford PR including managing CEO's Jim Farley's paid social activation.University of Michigan - Dearborn - Marketing 460 Guest Lecturer - 3/21University of Colorado - Boulder - MSBA Graduate Program Guest Lecturer - 1/22SA360 Certified - 4/21

London, England, Gb

Atlanta, Ga, Us

Clients: General Motors, Jaguar/Land Rover, Volvo, Volkswagen, Audi, Maserati Leading OEM sales team through sales cycle from strategy to contract & rate negotiation. Success driven by developing deep-rooted relationships with manufacturers, ad agency and online partners. Collaboratively work with product, analytics, technology, and business planning. • 2017: Promoted to Senior Director and programmatic sales leader.• 2015: 103% of sales goal, up 11% YOY. Sales Leader of the Year. Team included Sales and Account Manager of Year.• 2014: Sold Cox's 1st multi-million data deal to GM.• 2013: Achieved Kelley Blue Book 78% revenue growth YOY.

Chicago, Il, Us

Clients: General Motors, ESPNChevrolet Digital lead and COE. Responsible for scaling media and creative best practices across a 30+ Chevrolet digital planning team to deliver custom, objective based plans including OLA, search, video, mobile, gaming, and social media.Driven by innovation: Planned and executed over 40 Betas in 1st year.2011-12: Agency lead for Chevrolet's Super Bowl Multichannel Campaigns. Won Super Bowl defined by key ad meters, as well as, all meaningful social metrics across paid and organic. This includes Twitter, YouTube, and Facebook.Main digital client contact including corporate and field clients as well as dealer groups.Responsible for annual business planning including budget recommendation, process development.

New York, Ny, Us

Client: Ford Motor Company Identified, evaluated, developed, negotiated and contracted Ford launch campaign experiences recognizing that consumers interact with brands beyond mass media through Content Creation, Events, Alliances, Retail, Entertainment, Promotions and unconventional uses of Mass Media.• Successfully launch programs included partnerships with Sony, Coca-Cola, OPI, Sephora, Benefit Cosmetics, Dr. Phil, NASCAR, Skins Game, MTV and a Times Square event.

Southfield, Michigan, Us

Client: Six FlagsPlanned & managed brand/promotional campaigns including corporate/individual park budgets.

Chicago, Il, Us

Client: Chevrolet South Central RegionDeveloped/presented media plans for 53 markets and $90 million in dealer group spending.• Responsible for staff development, training, performance, interviewing and annual reviews.Media Planning Consultant at GM World HQ- 4/01-4/02Client: General Motors North American Advertising and Corporate Marketing• Selected by GM management as first consultant to act in this capacity.• Responsible and presented analytical work and coordination of the launch of local marketing groups. This included budget modeling/forecasting, process development, agency integration and media insight.Media Planner - 7/99-3/01Clients: 2002 Cadillac Escalade Launch, General Motors Corporation, gm.com and the UAW/GM Sponsorship of the Olympics.

Cleveland, Ohio, Us

Clients: Applebee’s, Hyatt Golf Resorts, Caritas Hospitals, Thistledown Racetrack

Mba, Marketing

Bs Communication