Daniel Gitonga Email & Phone Number

Nairobi, Kenya

1. Campaign and Channel Owner across all paid marketing channels for local, regional and overseas marketing campaigns.2. Budget Management and Distribution across paid marketing campaigns.3. Come up with strategies with the help of the Head of Growth Marketing to ensure a positive return on investment on all marketing campaigns, achieving a positive revenue growth of 70% across our paid marketing channels - CAC 1:1 to CAC 1 : 1.7 within the last two quarters of the year. We were… Show more 1. Campaign and Channel Owner across all paid marketing channels for local, regional and overseas marketing campaigns.2. Budget Management and Distribution across paid marketing campaigns.3. Come up with strategies with the help of the Head of Growth Marketing to ensure a positive return on investment on all marketing campaigns, achieving a positive revenue growth of 70% across our paid marketing channels - CAC 1:1 to CAC 1 : 1.7 within the last two quarters of the year. We were also able to address the negative return on local campaigns thus breaking even within the first 3 months with the organization4. Conducting A/B tests on our paid marketing campaigns with the help of our Product and Tech Teams to analyse the traffic behaviour on our landing pages to optimize our conversions from a tech perspective as well.5. Competitor Analysis to guide come up with strategies to be able to compete along side them in the healthcare market.6. Revenue analysis across all revenue-driven marketing campaigns with the help of the Finance Manager.7. Co-operate with Patient Support Team Leads and COO to optimize conversion rates and inquiry inflow across all paid channels8. Create patient personas with the help of the client success manager and patient support team leads to better help the patients coming through our marketing channels (Paid and Organic).9. Patient Segmentation and Analysis with the help of the Finance Manager to leverage on our top revenue markets for better returns on our paid marketing channels10. Inspired the new rebrand name for My 1Health with the main mission of providing accessible and specialized healthcare to all patients globally with a complete patient journey for all patients as well Show less

1. Content writing for over 200 product categories.2. Spearheaded marketing strategies in SEO and SEM.3. A/B testing for different campaign formats for better conversions

Nairobi, Kenya

1. Stabilized the drop in traffic for Jumia mall websites.2. Used SEO as a free channel to drive more orders month to month raising the net merchandise value of orders brought in by SEO3. Content writing for priority product categories and Brands in major campaigns4. Optimized priority product pages achieving first page visibility in the SERP.5. Reduced bouncerate for products for the jumia mall by watching over out of stock products and optimization.6… Show more 1. Stabilized the drop in traffic for Jumia mall websites.2. Used SEO as a free channel to drive more orders month to month raising the net merchandise value of orders brought in by SEO3. Content writing for priority product categories and Brands in major campaigns4. Optimized priority product pages achieving first page visibility in the SERP.5. Reduced bouncerate for products for the jumia mall by watching over out of stock products and optimization.6. Helped in formulating strategies to increase product visibility on google by use of SERP features7. Worked with the PPC team to identify potential keywords for bidding for the paid campaigns.8. Carried out site and product analysis to assist the campaigns manager in setting up annual campaigns for prioritized categories based on the amount of organic traffic they brought in.9. Worked with brand account managers to optimize brand pages to increase organic revenue for different brands like L’ Oreal, Garnier, Haier and LG among others. Show less

Nairobi County, Kenya

Developed a Table Booking Component for the restaurant management system.

Nairobi, Kenya

1. Created a company profile for the company's projects2. Editing architectural renders for the company profile3. Image color correction for renders4. Assisted in creating branding guidelines for the organization from logos to document mockups5. created project presentations for clients and developers

Higher Diploma, Digital Marketing

Bachelor'S Degree, Computer Technology/Computer Systems Technology, Second Class Honours