- Started a newsletter about AI before it was cool (three months prior to ChatGPT)- Proudly avoided relying on tech bro hype ("ChatGPT KILLED Google, but 99% of you SUCK at using it!")- Produced engaging, AI-focused content twice a week- Curated and shared beginner-friendly news, tools, and tips- Wrote guides and tutorials for working with generative AI- Experimented with a broad range of AI tools including text-to-image (e.g. Midjourney and Stable Diffusion), large language models (e.g. GPT-4), music generation (e.g. Chirp and MusicGen), text-to-video (e.g. Runway), and more.- Grew WhyTryAI.com from 0 to almost 4,000 subscribers in the span of a year, primarily through organic search and word-of-mouth recommendations.- Put together the above list of bullets without the help of ChatGPT (so retro!)

- Consulted on SEO performance and improvement recommendationsClients: Billetto, Klassik.dk (via Petitgrand), Patent Renewal, Jabra.- Performed keyword research and helped formulate content strategyClients: EPOS, Patent Renewal, Klassik.dk (via Petitgrand), United Fintech, Coherra.- Researched and delivered high-ranking SEO articles / long-form contentClients: Jabra, EPOS, Siteimprove, Intelligent Reach, United Fintech, Boon, Criipto, Tricent.- Provided ad hoc copy editing and copywriting servicesClients: Coherra, Kheiron Medical, Lenus eHealth, EPOS, Criipto, Billetto.

I taught SEO and Content Marketing modules for the Digital Marketing online course by Talent Garden Innovation School. This consisted of teacher-driven 2,5-hour Zoom classes with in-class exercises.I was also responsible for end-of-course examinations, performance assessment, and final grading along with an external censor.The course is delivered as a collaboration between KEA (Copenhagen School of Design & Technology) and Talent Garden. It helps people gain or expand their knowledge of Digital Marketing through a 6-week online program. Participants earn 10 ECTS towards the Academy Profession Degree in Information & Communication Technology.^For the Spring 2023 semester, I took on the additional role of Scientific Coordinator, responsible for supporting students' learning via regular office hours and ad-hoc questions on the Slack channel.

My primary job was developing high-performing SEO content to attract organic traffic. I've also driven initiatives to increase our landing page conversion rate and improve Billetto's core product.1. DRIVING TRAFFIC VIA SEO- Launched Billetto's Wordpress blog (including plugins and hosting)- Recruited and managed a team of blog freelancers (4 content writers and 15 translators)- Developed and maintained the blog style guide and editorial calendar- Performed keyword research to identify high-value search terms- Wrote long-form SEO articles and conversion copy for landing pages- Nurtured relationships with prominent writers within the event industryKEY RESULTS:- Blog traffic grew from 0 to 110,000 monthly visitors within 1 year (February 2019 to February 2020)- Landing page traffic increased 9x from 5,500 to 60,000 monthly visitors.2. INCREASING B2B CONVERSION RATE- Devised and ran usability tests to identify improvement opportunities- Created wireframes for new landing pages- Ran A/B tests to establish the best-performing variants- Launched Billetto's Enterprise site aimed at key event industry players- Designed and implemented blog CTA elements to increase click-through and sign-up rates- Developed lead magnets to increase email capture on the blog- Set up Mailchimp campaigns for blog subscribersKEY RESULTS:- Improved landing page conversion rate by 50% in the first round- Drove several subsequent incremental improvements of up to 20% each- Tripled the direct sign-up rate on the blog within 3 months- Brought the number of captured blog leads to 100 per week3. IMPROVING BILLETTO'S CORE PRODUCT- Identified and scoped out improvement initiatives- Created detailed project briefs to be executed by the engineering teamKEY RESULTS:- Greatly streamlined the process of creating events on Billetto- Drove the launch of new event category segmentation- Spearheaded a major clean-up of Billetto's search engine indexation and SERP presence

Researched and wrote weekly articles for the Jabra blog, leading to a 20-fold increase in organic traffic within the first year. Many of the articles currently rank within the top 3 search results for their target keywords.Wrote and edited copy for Jabra's marketing emails, product pages, eLearning materials, and more.Analyzed website performance and implemented A/B tests to recommend site improvements, resulting in increased online conversions (both eCom sales and B2B leads).Driven implementation of key website features, such as product reviews, with external agencies.

Driven Jabra's product launches at key US customers (Verizon, AT&T, Sprint, TMobile, Best Buy).Developed customer-facing communications material for Jabra's products.Participated in roadmap meetings with customers to align on timeline and product specifications for upcoming launches.

Consolidated, analysed and discussed demand forecast with sales regions to provide the most accurate picture to the vendorsInitiated and coordinated inventory management activitiesAnalysed and coordinated material depletion activities related to product end-of-life in order to reduce costs to the company

Analysed, discussed and provided demand forecast picture for sales regionsCoordinated inventory management activitiesAnalysed and optimised internal processes within Supply Chain Organisation

Analysed processes and identified areas of improvement in the Supply Chain organisationSupported Supply Chain functions with ad hoc analysis tasks

Verified article sources to ensure authors' claims were supported.Proofread and edited articles for clarity and readability.Found relevant, impactful images to illustrate article entries.

Health care company and the world leader in hearing and balance instrumentation. My experience:Introduced a new forecasting procedure for the firm’s subsidiaries, increasing forecast accuracy from 50% to 75%Analysed internal processes in the Operations department and recommended improvements, leading to increased staff efficiency

CATINET Research is the largest Danish research firm dealing with collection and analysis of both quantitative and qualitative data for clients. My experience:Participated in ad hoc English-language projects focusing on data collection in the UK market via telephoneAchieved a record for the daily number of interviews collected

The Copenhagen Business School newspaper focusing on covering school-related news and events. My experience:Researched and written a number of English-language articles, contributing to the published issuesParticipated in regular editorial meetings, affecting the newspaper’s future development

Consulting company specialising in the areas of Strategy and Human Relations. My experience:Actively contributed to the firm’s expansion phase by establishing and maintaining client contactsExpanded and maintained the company’s internal client database

Global broker of corporate aircraft operating in the secondary market, with over 25 years of experience. My experience:Maintained a regular overview of specific aircraft segments through telephone researchIdentified potential buyers and sellers of corporate aircraft, resulting in subsequent salesSupervised and trained junior employees in telephone research and salesInitiated contact with and facilitated a number of personal meetings between Russian and Ukrainian clients and the company’s top management