Managing KOL relationships and engagement for the west coast. Working directly with the Cardiology brand team to generate insights and build relationships that informed strategic direction.- Planned & executed National and Regional congress engagement plans- Working directly with agency partners to create content used by the field- Led the regulatory submission process for all resources used by our team- On-boarded and managed new speakers on the national speakers bureau

Managed marketing efforts for the US Migraine Portfolio. Leading thought leader engagement, faculty, speaker development and direct to physician promotional efforts for the western US.

Launched the Migraine platform on California’s Central coast.

Executed product launches with key partners such as Starbucks, Best Buy & Amazon. Ran the planning, coordinating and executing on all events, activations and brand campaigns through launch. • Executed Brand campaigns with John Varvatos for New York Fashion Week, the Miami Dolphins, The National Coffee Association and many more. • Worked between departments to align on priorities, needs, campaigns and events timelines• Created and deployed digital advertising on Facebook, Instagram and Google • Ran and deployed digital marketing campaigns

Created the direct sales department, while still working on all things marketing. Responsibilities included bulk order corporate sales, independent retailers, specialty stores, and direct to consumer relationships. Wrote the "How-To" documents for selling into Wholesale and independent Retail channels.

Hired as one of the first employees at a small start-up with big dreams.• Managed the direct relationship with major retail partners through launch• Represented the company at PR events, and national TV video interviews• Wrote copy and designed product packaging • Created & implemented the go-to market launch plan• Implemented the first direct sales program

Worked directly with the sales team to to find ways to maximize revenue, gain leads and generate sales. I learned how to handle sales environments and what it truly takes to be successful in developing relationships with current and potential clients.