• Maximise revenue for the Museum Spaces by proactively selling, coordinating and delivering commercial hire and events. Hold P&L accountability and motivate a high performing sales staff. Additionally managed multimillion dollar budget as Acting Parking Services Manager and Commercial Projects. • Source and engage a range of potential clients, set meetings and showcase venue and services. Craft sales presentations that creatively utilise Museum assets to meet the goals of prospective clients. • Develop and deliver a business strategy to promote the venue hire offer.• Act on the findings of client research, monitor leads and enquiries to help inform the development of future strategy. Identify new group opportunities and corporate contacts to create custom event packages. • Manage and deliver a high standard of satisfaction and customer service to all clients, from first enquiry stage through to event delivery and follow-up. • Identify potential opportunities and make business cases for resources and facilities improvement required to ensure efficient and profitable running of venue hire events. Key Achievements• Successfully closed 5-year venue partnerships with major client such as Virgin Australia Melbourne Fashion Festival, Melbourne University and Melbourne International Flower & Garden Show, among many others. • Achieved a 90% average conversion rate on proposals. Developed a new Hire Licence Agreement. • Captured multimillion dollars in annual sales over the past 3 years, surpassing REB’s current budget.• Played key role in Museum Spaces’ rebranding from the Commercial Services Division. • Crafted business plan for kitchen facilities development within REB.

• Led the Event Sales Team in selling and differentiating the exciting experience with the company. Worked directly with guests to build their perfect event. • Grew and maintained the sales goals by growing existing relationships and bringing in new clients. Supported, developed and executed sales strategies, maximised revenue and managed sales activities. Analysed and reported on sales and financial data. Provided exceptional customer service and built successful relationships.• Developed knowledge of the primary target customer and service expectations. Served the client by understanding their business, business issues and concerns and offered market differentiating solutions. • Executed and supported operational aspects of business booked including rates determination, proposal preparation, contract negotiation, site visits and account management. • Understood overall market characteristics such as competitors’ strengths and weaknesses, economic trends as well as supply and demand. Developed effective strategies to sell against them and closed the best opportunities based on market conditions and location needs. • Maintained full understanding of current events, details of all food and beverage outlets, cross-company sales opportunities and upselling guest experiences. Worked in tandem with Catering & Operations Team to ensure flawless execution for all events. Key Achievements• Successfully exceeded budget by 30% in just 12 months via an 80% conversion rate on quotations sent. • Catalysed a 40% growth in the client base within just 4 months. • Played key role in the iconic Bond Exhibition through implementation of corporate packages

• Provided support to business leaders, managers and employees and served as consultant on the interpretation of policies, procedure and practices. • Maintained and enhanced HR programs such as the annual salary review, performance management, recruitment, training, recognition, workforce planning and succession planning via effective planning, implementation and evaluation. • Oversaw the weekly deployment and rostering for Peter Rowland Catering and Rowland Commercial Caterings’ major events and active sites. Counselled employees on performance and disciplinary issues. Key Achievements• Rolled out the company restructure. Recruited more than 600 hospitality staff per year. Successfully reduced agency labour usage as well as WorkCover claims.

• Sold all race day and special event functions. Met with clients to determine needs, delivered on those needs and exceeded their expectations through detailed communication.• Fostered relationships with Members, individuals and corporate clients who book events to maintain a catalogue of repeat business while prospecting for new events. • Generated a definitive sales and marketing plan to achieve departmental revenue goals. Provided accurate forecasting of event sales to properly execute the Club’s business plan. Key Achievements• Created and designed new function kits with floor plans, menus and customer feedback forms. • Developed a new forecasting process which increased accuracy and efficiency.

• Developed and implemented strategic sales and account management plans in accordance with corporate goals. Managed and grew client relationships and held accountability for successfully managing multiple projects. • Presented creative solutions and cost estimates to client teams. Reviewed all client deliverables to ensure reliability, accuracy, and quality standards are met and exceeded.• Conducted data analysis of market trends and costs and developed of price targets in line with current market conditions to maximise profit. Supported development of project tenders.• Managed and deepened the overall customer relationship. Established close internal relationships in styling, project delivery and other relevant customer functions. Key Achievements• Exceeded the monthly budget for 10 consecutive months by man average of 40%. • Secured a furniture hire tender bid with Telstra and Ericsson for a 2-year project.