Project Manager, Public Relations & Marketing CollaborationsDecathlon Israel | 2021 - 2024Established and developed Decathlon Israel's PR unit, securing over 200 media publications and generating an exposure value exceeding 1.7 million ILS.Orchestrated the adaptation and localization of global marketing strategies in collaboration with the company’s headquarters.Cultivated key partnerships with municipalities, shopping complexes, and renowned brands like Adidas, MG, and Ashstrom.Led cross-departmental content projects, achieving an 86% success rate in content delivery during challenging periods.

Oversaw commercial management of a high-revenue department, contributing 30% to overall revenues.Conducted comprehensive market analysis and developed localized commercial and communication strategies aligned with global brand objectives.Designed and implemented product training programs to enhance employee engagement and brand alignment.

Established and managed a comprehensive lecture program with diverse offerings.Implemented strategic marketing initiatives and collaborated with major brands and organizations.

Managed media relations and PR activities, collaborating with leading agencies and pharmaceutical companies.Successfully executed high-impact campaigns, including World AIDS Day initiatives featured in 50+ media outlets.Raised over 50 million ILS through strategic fundraising events and established critical partnerships within the healthcare sector.

Oversaw production operations for the film "Medical Malpractice," coordinating logistical and administrative aspects of film projects.

Directed political campaign communications for mayoral candidates and served as a spokesperson for municipalities.