Daniel Gorrell Email & Phone Number

AutoStratagemPresidentDaniel Gorrell founded AutoStratagem in 2006 to offer automotive consulting services based on his unique knowledge of the purchase decision making process and to develop new and better customer research products and services.Gorrell has provided his services to various organizations including an extended contract for a large OEM to redesign their consumer tracking study system of traditional tracking studies with a more complete, integrated and timely on-line system.General capabilities include:1. High quality marketing research services from study design to execution2. Comprehensive strategic services associated with that research – what does the research mean in understandable terms and what specific actions should be takenSpecific consultative capabilities include:1. Assessment and redesign of customer input and reporting systems2. Integration of multiple existing information sources into a strategic review3. Design and execution of primary research addressing complex issues4. Expert opinion of product and marketing strategies5. And more

Strategic VisionConsultant – President AutomotiveAccomplishment: Successfully built a multi-million dollar, ongoing business against a well-established competitor. Gorrell created and managed a profitable buyer tracking study required by marketing and product strategists. This product replaced a legacy study for most OEM’s and offered left and right-brain metrics in understanding consumer decision-making and the role of brands. These were unmet needs in the industry.He personally managed and performed all of the business functions to create this new business.Marketing: Identified industry need, designed on-going study to meet those needs; developed ancillary products and consulting services; worked with clients to maximize their use and application of the studySales: Sold the study to most automotive OEM’s and many Tier 1 suppliersManufacturing: Managed the data collection, analysis and delivery processFinance: Profit and loss responsibilityAccomplishment: Established widely recognized position as industry consultantPresented to and consulted with top management in numerous companies, synthesizing both qualitative and quantitative consumer research into marketing strategiesQuoted frequently (WSJ, USA Today, LA Times, Business Week, Automotive News, etc.)Invited to participate regularly in expert forums for various manufacturersGranted media status, allowing top-executive access at company press eventsEstablished extensive personal auto industry contacts