Daniel Grasso Email & Phone Number

Saratoga Springs, Ny, Us

Saratoga Springs, Ny, Us

Miami, Florida, Us

Charlotte, North Carolina, Us

• Oversaw and managed the Eastern & Central NY territory for all five craft brand families in the ABV beverage group that included Southern Tier Brewing, Southern Tier Distilling Co., Sixpoint Brewery, Victory Brewing and Bold Rock Hard Ciders.• Executed sales goals through focused key account management with targeted distribution, menu placements, cocktail features, proper shelf alignment, display activity, and sampling support to drive volume, revenue and key company initiatives.• Tracked National chain resets and programs using targeted gap reports and worked in tandem with ABV Chain Team to ensure wholesaler execution with planogram sets and ad activity.• Created and presented ABPs, GSMs, new market launches & incentive plans to key wholesaler personnel.• Reviewed shipments, depletions and inventory levels on a consistent basis with the Regional Sales Director and key wholesale personnel.• Cross-collaborated with all wholesaler & internal ABV departments including brand managers, chain teams, field sales, marketing, accounts receivable,operations, warehouse & inventory control teams to foster positive partnerships and determine best practices.• Developed POS intake plans by wholesaler and brand families to effectively execute and align seasonal and field marketing campaigns.• Prepared and maintained monthly admin documentation such as wholesaler billbacks, expense reports, personal and team spending budgets.• Managed and supported Field Sales team and brand ambassadors with weekly check-ins to set goals and ensure targets are being executed.• Coordinated with 3rd party sampling companies to further extend the reach of key brands and new seasonal SKUs.

Brooklyn, New York, Us

• Developed and maintained on and off-premise account relationships throughout Brooklyn & Staten Island for Sixpoint Brewery.• Responsible for growing one of Sixpoint's highest volume territories, which exceeds over 100k CEs per year.• Utilized CRM tools such as VIP iDig & Lilypad to effectively track and target new accounts to drive volume and distribution.• Motivated, led and supported the Union Beer Distribution sales team to best execute company goals and sales initiatives.• Compiled and reviewed weekly sales recap reports consisting of account calls, wholesaler activity as well as new and lost placements.• Executed on and off-premise promotions and special events such as beer festivals, tap takeovers and product sampling to engage with local clientele and maximize national marketing campaigns.• Worked closely with upper level distributor sales managers and key account reps with a special focus on high volume off-premise chain accounts including Target, Whole Foods, Wegmans, Key Foods, Foodtown and CTown Supermarkets.• Inspired and educated bar and wait staff personnel with a combination of scheduled staff training and routine account visits.

• Sold and distributed an extensive portfolio of American craft and highly rated imported beers & ciders.• Managed, maintained and grew business in over 130+ active accounts within a busy Manhattan territory.• Increased volume and distribution in key accounts by establishing customer relations and rapport.• Achieved monthly sales goals and special brand incentives on a consistent basis.• Worked strategically with brewery suppliers to create exciting events like tap takeovers and product launch parties.• Merchandised special POS items to all accounts to create brand awareness and increase volume for key products.• Trained and educated future sales representatives regarding company standards, policies and procedures.

• Responsible for the CMJ Radio Chart Success for major and indie label artists including Arctic Monkeys, Beck and The Strokes.• Individually accountable for the management of over 150 radio stations; building and maintaining the relationships necessary to secure radio airplay.• Strategized with each client’s team to coordinate the most effective and multidimensional radio campaign.• Organized ticket giveaways, live interviews, phone interviews and in-studio performances for all touring artists.• Generated detailed radio recap reports for all clients, which include prominent record labels such as Warner Bros., Capitol, Domino and Merge.

• Responsible for researching potential CCM artists via social media, prominent music blogs, and music showcases, as well as, conducting the outreach required to solidify clients.• Collaborate with all members of our artist’s team for the most effective multidimensional campaign.• Craft written material for all radio campaigns including album 1-sheets, press releases and email blasts. • Utilize individual relationships with station music directors to arrange live phone interviews and in-studio performances used to promote emerging artists to college, Internet and non-commercial public radio stations across North America.• Generate detailed weekly radio reports for all labels, managers and artist representation. • Develop and maintain personal relationships with many influential radio tastemakers, record labels and artist management companies.

Us

• Worked directly with the library supervisor to develop and build the Sourcetone music library.• Performed Internet research to determine the most accurate metadata information and formatting.• Submitted weekly reports consisting of all personal contributions to the Sourcetone database.• Successfully uploaded over 3,000 tracks to an extensive multi genre database.

• Created weekly artist-tracking reports consisting of all AAM's radio campaigns.• Researched previous stations to determine placement for future albums.• Individually responsible for communicating with over 100 stations, promoting AAM releases to receive radio airplay and official chart support.• Contributed to the success of thirteen #1 albums on the CMJ Radio 200 chart.

New York, Ny, Us

• Gathered statistical data used to research an artist’s trending popularity.• Generated weekly marketing reports that were distributed to labels like Frenchkiss, Barsuk and Kanine.• Drafted press releases to announce artist’s news, tour dates, album and video releases.• Assembled artist bios and 1-sheets used to present to MySpace, Spinner, YouTube and Pitchfork.

New York, Us

• Promoted live shows for musical artists throughout New York City.• Observed and recorded demographical data to gain a better understanding of the audience.• Worked strategically with the promotions department to disseminate information about upcoming events.

• Assisted all members of DJ Tiësto’s management team.• Performed web press and Internet media assignments for Tiësto’s personal publicist.• Responsible for tracking ticket sales and handling costumer service issues during the 2009 World Tour.