Daniel Grimes Email & Phone Number

Ireland

▪ Strategically direct and grow a team of SEO and Owned Media specialists. championing team development and innovation.▪ Lead the development and execution of Full Stack SEO & Owned Media strategies.▪ Oversee high-level aspects of web architecture optimisation and analytics, steering data-driven decision making across the agency.▪ Develop content marketing, technical SEO, and organic social strategies, aligning them with broader business objectives.▪ Conduct keyword research and competitive analysis to inform and shape agency-wide digital strategies.▪ Manage Google Business Profiles, leveraging local search as a strategic component of our overall approach.▪ Drive initiatives in third-party supplier coordination, ensuring these partnerships enhance our overall service offering.▪ Guide UX strategy for client websites, emphasising Conversion Rate Optimisation (CRO).▪ Lead new business pitches, demonstrating thought leadership and strategic vision in expanding the agency's clientele and services.▪ Conduct technical and content audits with a strategic lens.▪ Collaborate with cross-functional teams, fostering integrated and impactful digital campaigns and cementing the agency’s reputation as a leader in digital strategy.Act as the senior escalation point for complex client challenges, delivering high-level strategic solutions.▪ Cultivate strong, strategic relationships with key client stakeholders, driving impactful partnerships and long-term business growth.▪ Champion best practices ensuring our approach is not only current but also forward-thinking.▪ Be a ‘thought leader’, both within the agency and across the industry. Taking a vocal point ofview on industry issues and driving our positioning.▪ Deliver industry recognition in the form of award nominations and conference visibility.▪ Raise the profile of the Havas SEO offering externally through thought leadership, industryevents, comments / articles and conferences.

County Dublin, Ireland

Duties Include;• Management of SEO Team.• Manage a portfolio of clients from initial onboarding to continued optimisation, billing and reporting. • Work across all current Havas Media SEO clients and provide support for the digital team through tagging implementation and technical website assistance.• Take responsibility for new SEO clients that are currently being on boarded, building out full strategy and management of the client.• Work as a key senior member of the Digital team on delivery of SEO projects.• Implementation of SEO strategies (preparation of strategy documents) including ConversionRate Optimisation & UX• Creation of Technical audits and contribution to pitch docs for new business proposals/presentations• Upskill, train and manage Junior members of SEO Team.• Deliver technical SEO recommendations including on-page and off-page SEO (keywordresearch, meta data, link building).• Advise clients on content strategy & structure including best practices.• Ongoing Campaign Analysis (Organic Traffic, Keyword Rankings, next steps, etc.)• Use of Google Analytics, Tag Manager, Moz, SEMRush, Google Console, WooRank, Google Optimise,Screaming Frog & heat map tracking• Build strong relationships with clients - monthly calls and meetings• Management of Client billing, invoices and media plans - with full ownership of new business costing.• Organising and delivering SEO training for Clients and internal teams, including unique workshops.• Holding Meetings, Presentations, Training Sessions, Workshops and more with Clients when necessary.

County Limerick, Ireland

Duties Include:• Work on maximising SEO performance for Avvio’s portfolio of hotels and apartments.• Understanding insights derived from data and improve the client’s online presence.• Analysing, developing and implementing on-site and off-site Search Engine Optimisation (SEO) strategies.• Analyse Google Analytics reports and trends to identify results and areas for improvement for individual clients.• Identifying trends across the portfolio.• Using SEO tools to identify opportunities to scale grow • Collaborate with internal teams to complete SEO initiatives, such as SEO Audits, Site Go-Lives.• Analyse data and make recommendations to evaluate overall performance of online campaigns and site designs.• Conduct on-site and off-site analysis of SEO competitors.• Assisting the team in the creation of high quality, informative SEO content and contributing to the blog.• Working with the Strategy AM’s to deliver SEO recommendations for clients.• Keeping up to date with the most recent developments in Search Engine Marketing (SEM)• Monitoring and reporting on any significant Google algorithmic changes.• Monitoring and analyse performance using recognised KPIs and implement actions and agreed strategies to improve conversion optimisation.• Researching and keep up to date with new trends in online marketing.• Providing PPC Design support, through the creation of Custom Remarketing Images, Infographics and YouTube Advertising Cards etc.• Providing training for the team with Analytics, Audits and CMS.

Limerick, Ireland

Employed at Avvio as a Digital Marketing Executive; to provide aid to digital account managers while providing in-house Graphic Design. Duties include;•Utilisation of SEO, SEM, PPC. in order to drive traffic and conversions on site.•Optimisation of Google AdWords, Remarketing and Display campaigns to maximise return on investment.•Search Engine Optimization (SEO) - Assisting clients with all aspects of their website content, structure and layout, in line with best practice for SEO, including identifying relevant Online Marketing Techniques post web development.•Monitoring and analysing traffic/conversion targets.•Assisting the development of the client's overall marketing strategy, ensuring consistency between offline and online marketing.•Liaising with Client and Web Development Team on new site developments, general business improvement.•Analyzation and report on all online marketing campaigns and web traffic using the latest web analytic tools.•Sole Management of a single clients Metasearch Platform Performance.•Joint Management of the performance of one of Irelands largest Hotel Groups. •The creation of Custom Templates for Display Advertisement.• Creation of infographics and additional design related support to the team.

During this period, I worked as a self-employed digital artist and graphic designer. This experience was crucial in honing my interest in digital marketing, as I explored various strategies to enhance my online presence and connect with a wider audience. My efforts in promoting my work online, from social media engagement to maintaining a portfolio website, laid the foundation for my career in digital marketing.Areas of Work:- Built and maintained a professional online portfolio, showcasing a range of projects including storyboarding, character design, and custom graphic designs.- Actively engaged with online communities and social media platforms to promote my work, building a substantial following and networking with peers and potential clients.- Managed end-to-end project processes, from initial client consultation to final delivery, focusing on bespoke solutions that met diverse client needs.- Explored digital marketing strategies to promote my services, gaining practical insights into SEO, content strategy, and social media marketing.- Developed a keen understanding of client communication and project management, ensuring successful project outcomes and establishing lasting professional relationships.