Daniel Guerra Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto

• Assisted with the development and execution of digital marketing campaigns • Drafted communication and marketing collateral for diverse clients in digital and print formats while ensuring the firm standards are met• Ensured marketing and communication consistency across all channels through proofreading and copyedits• Coordinated and maintained event marketing, sponsorship, and business development materials • Created and developed marketing presentations for webinars, seminars and conferences • Maintained the firm website by providing and updating to include the latest industry content and increase brand awareness, improve usability• Conducted other administrative duties which include: maintaining marketing schedules, speaker proposal co-ordination, and marketing material templates as well as coordinating project meetings and work-back schedules • Provided support for social media planning and execution

Toronto, Canada Area

• Led the development and execution of the marketing program for one of the leading home builders in Ontario • Worked closely with an external digital marketing agency to launch dynamic campaigns across multiple channels• Provided creative direction for the creation of marketing materials, promotional pieces, and email communications• Implemented the digital and social media strategies to raise brand awareness and secure new customers• Maintained and updated the corporate website, administered annual media plans, and coordinated e-newsletters• Tracked and evaluated campaign performance to assess financial results and develop detailed leadership reports• Uploaded various documents to the internal systems including vendor invoices, final artwork, and creative filesKey Achievement:✔ Successfully oversaw the marketing strategy for the launch of 3 new projects in Pickering, Aurora, and Markham by coordinating marketing materials, executing online promotions, and facilitating interactive site tours

Richmond Hill, Ontario

• Oversaw the marketing and communication strategies for the real estate developer• Devised and launched integrated marketing campaigns to drive interest for property development and purchasing• Conducted market research, identified target demographics, and developed tailored marketing collateral• Managed the company website and social media accounts by creating engaging content on a regular basis• Authored and distributed various communications to inform internal teams of upcoming initiatives and events • Served as the contact for agency partners and vendors during the implementation of marketing campaignsKey Achievements:✔ Designed and established the standard marketing processes for the new real estate development company and contributed the marketing strategy for over 60 new high and low-rise condo projects across Canada during tenure✔ Planned, coordinated, and promoted various annual events with Sports Professionals and up to 400 guests in attendance including events at TIFF Bell Lightbox, Evergreen Brick Works, and the Sony Centre ✔ Exponentially grew the followers across all social media platforms by spearheading a new digital marketing strategy and producing new short videos that showcased the upcoming and ongoing development projects✔ Assisted in launch the company’s first monthly newsletter and achieved over 50% email open and interaction rates

Master Of Science (Msc), Marketing

Relevant Coursework: Strategic Marketing Management | Integrated Marketing Communications | Contemporary Consumer & Customer Behavior |.

Digital Analytics Foundation

Relevant Coursework: Digital Analytics | Managerial Perspective of Digital Analytics | KPIs | Reports & Dashboards

Bachelor Of Arts (B.A.), English