Dan Perko Email & Phone Number

New York, NY, US

London, London, GB

Brooklyn, NY, US

• Transformed data accessibility and decision-making by introducing a dynamic dashboard with automated benchmarking that revolutionized how clients and internal teams could harness insights. Cultivated an encouraging.
• Leadership: Nurtured team talent, guiding promotions for both a senior analyst and an associate director, while consistently achieving high satisfaction scores, emphasizing a commitment to team development and.
• Organizational optimizations: Developed a team roadmap that integrated personal, company, and client needs, forming a cohesive and guiding plan for the year, resulting in improved team efficiency and productivity.
• Innovation: Launched a dynamic dashboard with automated benchmarking that revolutionized data accessibility and decision-making for clients and internal teams.
• Measurement and testing: Orchestrated the consolidation and standardizationof test-and-learn strategies, while increasing output 2x. Developed paid and organic measurement frameworks, providing strategic guidance for.

Bankside, London, GB

• Fostered client engagement through simplifying intricate mathematical processes and driving productive conversations while delivering on day-to-day client services. Effectively led data-centric projects, secured.
• Client management: Increased the visibility and utility of Marketing Sciences by translating complex models into accessible, outcome-oriented language. Developed analytical road maps and frameworks to guide client.
• Modeling: Lead several quantitative projects while managing a team of highly skilled analysts to deliver accurate and impactful insights. Successfully pitched media mix modeling along with an accompanying dashboard.
• Collaboration and leadership: Worked closely with onshore (3) and offshore teams (3) to develop data-backed strategies tailored to each account’s needs. Produced clear and client-friendly presentations to maximize the.

New York, NY, US

• Developed customer insights across retail and e-commerce channels and provided the foundation for audience-centric strategies. Streamlined and optimized reporting for various stakeholders and advocated for increased.
• Growth strategy development: Leveraged insights to impact brand application’s daily active user volume and purchasing power.
• Data accuracy: Implemented business rules that ensured consistent reporting across several internal and external sources. Rapid identification of errors was essential to real-time business and marketing decision making.
• Modeling: Developed pricing models that increased average user spend during sale periods, created product returns model that showcased the actualized value of sale, and built a real-time pacing model that monitored.

New York, NY, US

• Built and executed strategies across digital, mobile, and emerging platforms. Helped power the company’s portfolio of brands by increasing accessibility around data and delivering insights for product, editorial, and.
• Analytics infrastructure: Enabled impactful and accurate analyses by building a cohesive analytics framework that was consistent across all applications, implemented by engineers, and well-documented by analysts.
• Research and insights: Collaborated with key stakeholders to inspire product strategy and streamline workflow by analyzing historical brand performance.o Provided sophisticated analyses around content prioritization by.

London, London, GB

• Led enhanced attribution modeling with Ninah. Analyzed and optimized Google campaigns to deliver optimized ROI insights. Elevated client-facing analytics, streamlined competitive media reporting, and successfully.
• Implemented multi-touch attribution modeling with Ninah, optimizing DCM/DBM campaigns for transformative insights.
• Managed project timelines, coordinated Qlickview dashboard enhancements, and maintained dashboards for seamless monthly reporting.
• Developed historical partner KPI benchmarks, led client-facing analytics status calls, and provided actionable recommendations for tracking media outputs.
• Tracked and optimized media spend for multiple categories, monitoring local, regional, and national levels.
• Populated and maintained weekly competitive reports, creating widely viewed presentations on a monthly, quarterly, and ad hoc basis.

London, London, GB

• Accounts: Verizon FiOS, Reckitt Benckiser
• Track media spend and penetration for multiple categories
• Monitor local, regional, and national media spend
• Populate and maintain weekly competitive reports
• Create competitive PowerPoint presentations on a monthly, quarterly and ad hoc basis
• Provide actionable recommendations for tracking media outputs