Daniel H. Robinson, P.E. Email and Phone Number

Responsible for Brand, Content Experience marketing, new market growth, new product development as well as operational alignment for efficiency improvements.Top line expansion:+ Launched Timber Sound Brand real wood, acoustic planks. Learn more at www.timbersound.com. Now the same patented MicroPerfection acoustic technology trusted by top architects in thousands of commercial projects is available to consumers via web store, shipped direct to you. We've made Timber Sound easy to install and accessible for home owners, DIYer's, audio professionals and light commercial.+ Secured industry partnerships for rapid market expansion.+ Led rebranding of Navy Island Masterbrand and sub-brands to unify the message of Total Architectural Room Solutions for SoundPly (acoustic surfaces), AeroPly (lightweight ceilings) and Rensa (lighting) brands. Web presence refresh coming soon.+ Expanded video and social marketing capabilities with live-action commercials, animated shorts, instructional how-to's and Navy Island personalities.+ Lead insights gathering to understand customer needs and pain points. Formed task force focused on simplifying installation effort with informative how-to videos, live webinars and new hardware solutions. Our goal is to be the Installer Contractor's best friend and trusted resource.Bottom line improvement:+ Leading redesign of company ERP system for rapid, modular part production. Assessed total business workflow to reduce administrative waste, line balance processes for more dependable scheduling and mitigate quality defects.+ Oversee the implementation of Continuous Improvement across the company. Stood-up and incentivized Tiered system of visual management, application of Lean manufacturing methodologies and Leader Standard Work resulting in 3x throughput improvement at the manufacturing constraint.+ Sponsored creation and implementation of Safety Committee improving the success and wellbeing of all of our associates.

Market leader of distinctive architectural finish products with superior acoustic performance.• Assess and implement business workflow efficiency improvements and manufacturing capacity increase to scale business to match rapidly growing product demand (30%+YoY).• Develop new product development process for increasing speed to market.• Lead multiple product teams to launch 3 new products.

Conducted segment market scouting via customer immersion and rapid product concept prototyping. Part of 5-person, self-directed Agile team within $12B Safety and Industrial Business Group (SIBG) charged to accelerate new product introduction and marketing activation across 9 divisions and Automotive Electrification priority growth program. White space and fuzzy front-end exploration of customer needs and market trends to develop new product roadmap, marketing activation for existing products, business plans, and go-to-market strategies.• Mapped value chain of $54B+ global transportation segment identifying customer types, regulations, key influencers, and market intelligence. Based on analysis, targeted 20+ non-3M customers and underpenetrated maintenance and repair segments which refined hypothesis for customer conversion. Gained accesses to resistant customer, renewing relationship. Initial engagements converted at least 2 customers. Equipped sales teams and leadership to replicate.• Coordinated Ideation Session with 3M's greatest minds, developing solutions for extending range of electric vehicles, creating13 product concepts and leveraging 10 technology platforms.• Organized all aspects of top-to-top (VP to VP) customer engagement at 3M's Innovation Center for multi-day immersion with 9 divisions, generating product development opportunities and fostering collaborative relationships.

Executed marketing plans and new product introductions for WW sales to OEMs and Tiers. Led technical engagement with OEMs and managed top 2 most strategic key accounts. Led 2 cross-functional teams to commercialize acoustic product line with anticipated top-line growth of $5M.• Led key account penetration and relationship development, producing $1M+ in global sales.• Oversaw new OEM customer acquisition and delivered FAA-certified system solution within 6 months (industry norm is 1-3 years), enabling end-user segmentation and premium pricing.• Negotiated supply agreement and secured 5% below-market pricing on raw materials.• Took-over troubled product development project (2 yrs behind) launching in < 7 months including reformulation by aligning and empowering functional teams (lab, mfg, quality) which were previously disaffected and improving morale.

Served in business development role to strategically expand into new customer segment providing advisory services to US Department of Defense and allied partners. Provided global enterprise support for assessment of environmental impacts and regulatory compliance. Advised key decision-makers at all levels including Secretary of Air Force and generals regarding major federal actions and economic investments exceeding $1B for mission realignment. Built and led team of 5 direct reports plus 6 matrixed project staff. • Established new unit and oversaw P&L growing revenues to $18M+ within 3 years.• Developed and fostered trusting relationships receiving clients’ most critical and time-sensitive projects.• Structured joint venture with 5 partner companies. Awarded $500M, 5-year multi-award contract.• Implemented change management consolidating contract management between 3 departments resulting in >26% YoY improvement on bottom-line.

Conducted primary research on environmental impacts and policy implications of future aircraft technologies including supersonic business jets, 5th generation military fighters, and national airspace improvements. Coordinated complex, large-scale field measurements, prioritized capital purchases, maintained and scheduled $1M+ of specialized, high-tech measurement equipment. • Influenced policy changes at DoT, DoD, and NASA, developing national guidelines for air quality and noise.• Represented firm at research and trade organizations, generating leads yielding $2M+ in revenue.• Presented conference papers, published white papers, and written communication, presenting industry expertise and raising visibility of firm.

Advised U.S. Congress and FAA on environmental and community impacts of noise from aircraft. Evaluated various noise metric calculations and guided policy regarding subjective perception and annoyance as well as the impact on homes in the form of noise, vibration and rattle.• Ray W. Herrick Laboratories. Work sponsored by the FAA/NASA/Transport Canada• Thesis incorporated into U.S. Congressional Report on Low Frequency Noise