Director Global Sales & Marketing
Boston, Massachusetts, Us
In the first year, as the only full-time employee in Sales & Marketing, built and executed brand awareness campaign, including content, SEO and digital marketing, positioning the AINA brand with key industry partners as the leading global accessory OEM in the push-to-talk over LTE market. Collaborated with multiple partners (App vendors, phone OEMs, resellers, and integrators) on shared ecosystem strategies and sales initiatives. Closed contracts with international key players in target verticals while providing guidance to product management to close relevant feature gaps for a better market fit. Resulting revenue growth allowed AINA to win a strategic investor.+ Built and executed brand awareness campaign, including content, SEO and digital marketing+ Collaborated with multiple partners (App vendors, phone OEMs, resellers, and integrators) on shared ecosystem strategies and sales initiatives