​Responsible for leading enterprise food & beverage across the Murphy USA portfolio (Murphy USA, Murphy Express, QuickChek Corporation).Murphy USA (ticker: MUSA) is a leading fuel & convenience retailer with approximately 1,700 stores across the USA. Murphy USA acquired QuickChek Corporation in 2021. QuickChek has approximately 160 stores in the northeast USA.Member of the Executive Leadership Team.

Responsible for marketing (brand, experiential, digital, performance), sales-account management/customer success, events, new verticals and partnerships. Built the Growth organization, including 7 direct reports and a broader team of ~50 across 3 markets.[Note: in 2022, Avo ceased operations in its original form]

Vice President of the US Away From Home (Foodservice) business at The Kraft Heinz Company. Responsible for sales, marketing, finance, operations & planning, e-commerce, emerging channels (e.g. cloud/ghost kitchens, virtual brands) and a ~$1.5B P&L.Led through the most turbulent period in foodservice history (Covid19), redefined & implemented new go-to-market commercial strategy & structure that repositions foodservice as a significant growth driver for KHC.Responsible for the strategy & execution of start-up emerging channels area (ghost/cloud kitchens, virtual brands, e-commerce, delivery).Led all foodservice distributor partnerships as well as key operator partnerships (e.g. restaurants, cruise lines, hotel/lodging, travel, hospitality). Created B2B and B2C marketing platforms & campaigns to accelerate branded share gain and top-line growth for KHC foodservice and its’ partners.Member of Global Leadership Team.

In 2016, invited to lead Anheuser-Busch InBev’s small-format retail chain in Mexico (Modelorama). Without a word of Spanish and having never been to Mexico, moved to Mexico City and became the Business United Head of Modelorama.Assumed responsibility for the full P&L and a passionate team of direct reports across sales, marketing, finance, operations, technology, & expansion. Over ~3 years, led the team that transformed Modelorama from a “distribution channel” to a “leading retailer” at the center of a shopper-centric ecosystem.Key highlights:-Revenue doubled to ~$500M-Store count grew from ~5,000 to ~9,000-Double digit (CAGR) growth in revenue, profit, and same store sales-Built the marketing team, brand, & experiential campaign under “Sabemos de Cerveza” (“We Know Beer”)-Recognized by ABI's Board of Directors and global Senior Leadership, and by more than 40 domestic & international media outlets (earned, unpaid media). example: http://adage.com/article/cmo-strategy/ab-urges/310474/-Documentary about Modelorama providing employment opportunities in Mexico, discouraging Mexicans from crossing the border illegally garnered ~2.5M YouTube viewsAdditional highlights:-Created & launched the Modelorama Premium “Beer Boutique” store concept to elevate the brand & beer category in Mexico-Built & launched an e-commerce partnership with UberEats (the first retailer in Mexico to do this)-Created & launched social media strategy across all platforms-Defined the "winning profile" for a franchisee & reduced franchisee turnover by ~10%-Developed franchisee training programs, standard uniforms (first time ever), & best-in-class store execution manuals-Implemented store point of sale ("POS") technology-Tested artificial intelligence software to better manage store franchisees & shoppers-Implemented a corporate social responsibility program of “No Beer Sales to Minors”

Began ABI career in Global Marketing and, while collaborating with exceptional marketing leaders & advertising agencies, spearheaded the global strategy for “Beyond Bitter” (taking beer into new occasions) – top priority of the Global Chief Marketing Officer – and which has become a key pillar for ABI growth (e.g. seltzers).Also extensively involved with defining the new global strategy for Corona/Coronita brand family.

Five years (before & after business school) serving global clients, with a deep focus in the consumer, retail, and tourism sectors across the strategy, sales, and marketing functions.