Daniel Heathcote Email & Phone Number

Copenhagen, Dk

• Content Craft Lead of Sage’s global content campaign for the accounting and bookkeeping market. My strategies cover all areas of the lead funnel to promote Sage’s software. Strategy based on user research testing, SEO optimisation findings, and performance marketing insights.• Plan and execute a 12-month content strategy for accountants, bookkeepers, and SMEs, based on trends in the market, the accounting calendar, and current affairs.• Manage relationship between Sage and design, research, and translation agencies ensuring execution of strategy and content production.• Generate multiple forms of content, including downloadable PDF articles, eBooks, thought leadership pieces, blogposts, social media video scripts, product overviews & feature guides, ghost-written executive social media content, case studies, landing pages, website copy, webinar plans, webinar descriptions, emails, and social media posts.

Edinburgh, Scotland, United Kingdom

• Written 90+ pieces of B2B content for EMEA and APAC markets covering all areas of the lead funnel to promote Futrli’s software.• Managed content writers to produce content for the “Industry Insights” page on AccountingWeb.• Written and executed a 6-month content strategy based on trends in the market, the accounting calendar, and current affairs.• Generated multiple forms of content, including downloadable PDF articles, thought leadership pieces, blogposts, social media video scripts, product overviews & feature guides, ghost-written executive social media content, case studies, landing pages, website copy, webinar plans, webinar descriptions, emails, and social media posts.• Established Futrli by Sage’s tone of voice which is used across all communication and marketing.• Developed key CMS experience in managing content on AccountingWeb’s iX platform. In one month became the 5th most visited vendor on the site with high CTR to Futrli’s website.• Devised core evergreen content that used effective storytelling techniques.• Optimised web copy for the launch of Futrli’s new website.• Conducted several case study interviews with clients to use in our lead generation strategy.

• Thesis title: “Settler Colony to African Metropolis: Postcolonial Kenyan Culture in Nairobi's Margins”. PhD Student researcher on the ‘Another World? East Africa and the Global 1960s’ project. • Affiliated member of the Edinburgh Centre for Global History and the University of Nairobi.• Delivered multiple papers at conferences and workshops.• Founded the History Classics and Archaeology Postgraduate Researcher Peer Support Mentor Scheme, (September 2021).• Content writing responsibilities for the ‘Another World? East Africa and the Global 1960s’ website.• Developed research skills over three years of postgraduate research, particularly in history and African studies.

Edinburgh, Scotland, United Kingdom

Undergraduate History & Politics Tutor, University of Edinburgh • Created thirty unique tutorials on decolonisation, global history, and historiography.• Facilitated writing clinics to improve students' analytical skills and essays. • Critically mark essays and develop feedback on writing, presentation and analysis for each student.• Nominated for the Edinburgh Teaching Award by my students in June 2021.

Edinburgh, Scotland, United Kingdom

Building Postgraduate Research Communities PhD Intern, University of Edinburgh• Provided project support for the University’s work on developing resilient learning communities.• Designed and led a peer support scheme to assist incoming postgraduate researchers in History Classics and Archaeology• Collaborated with departments within the University to develop postgraduate support.• Delivered innovative reports, had copywriting responsibilities and created content for blogposts on the project.

Edinburgh City, Scotland, United Kingdom

EdHelp Student Assistant, University of Edinburgh• Offered in-person and remote support to new students through the newly launched EdHelp system.• Learned key skills in customer service on-site and in remote working.

Edinburgh, Scotland, United Kingdom

Curriculum Mapping Project Intern, University of Edinburgh• Developed a master database of all courses offered by the University from its three colleges.• Proposed a comprehensive list of themes for course grouping.• Designed a mock-up for an interactive platform called “Compass” for students to engage with different courses and modules.• Learned key skills in data management, Microsoft Excel, PowerPoint, and Word.

Edinburgh City, Scotland, United Kingdom

Lead Consultant, FreshSight Ltd.• Managed a team of five on a project providing business consultancy advice to BetterMe, a company that provides training in emotional intelligence.• Created a plan of action for the business.• Learned key skills in business consultancy and leadership.

Doctor Of Philosophy - Phd, History

Masters, History, Merit

Bachelor Of Arts - Ba, History, 2:1