Daniel Herbert Email & Phone Number

London, England, United Kingdom

Creative retouching, across a broad range of photographic areas from fashion and portraiture to still-life, for everything from social media content and magazine editorials to advertising.· High-end retouching; including compositing, colour grading and element creation· Liaising with clients and the in-house team on project requirements, deadlines and deliverables· Problem solving complex retouching requirements to align resources with client briefs· Managing workloads across multiple projects to meet world-wide time sensitive deadlinesClients including Town and Country Magazine, Meta, Charlotte Tilbury, Moss Bros, Amazon.Photographers including Danny Kasirye, Tomo Brejc, Bill Waters, The Masons.

London Area, United Kingdom

RECENT CLIENTSLove RetouchBE CreativeSpring StudiosHawes & Curtis (Low Profile Group)SimplyBeTU Clothing (Sainsbury's Argos Group)Brand Alley

As well as extending the scope of my role as the in-house photographer, my role now covers the management of all post-production, managing the workload, schedule and freelance resource budget.ResponsibilitiesShooting all e-commerce and most campaign imagery, in studio and on locationLiaising with talent, crew and creative manager during shootsPre-production lighting design, liaison with creative manager and interpretation of moodboardsPre-production testing of lighting and set designManaging and maintaining equipment, plus rental of additional equipment as requiredScheduling external retouching resources to meet KPIs and deadlines for in-house and wholesale post-productionProducing and maintaining a consistent style guide for studio and post-productionSupervising and managing all retouching, keeping work in-line with company guidelinesRetouching selected campaign and e-commerce piecesLiaising with buying department to ensure sample availability for colour matchingCreating and updating key Photoshop actions for automated workflowsPreparing imagery to be sent out to wholesale partners; online and in printPreparing additional imagery from suppliers for use onlineKey AchievementsAfter a small shoot led by the in-house team last season, leading to an increase in sales, the decision was made to take the team on location. We shot the entire figleaves.com Spring/Summer 20 swim and beachwear collection in multiple locations, over 5 days, for more than 250 lines, with some of these shots selected to sit alongside the press campaign imagery this season.Using additional skills and knowledge acquired, I built confidence within the team & my peers. Without the need for the freelance photographers historically used, the business realised cost savings of 25k per annum.

As the in-house e-commerce photographer I am responsible for producing industry leading product photography for figleaves.com and their social media outlets, working alongside the production assistant and studio assistant. Ensuring that all imagery produced adheres to brand guidelines, creating consistent product imagery in order to maximise sales.ResponsibilitiesShooting all e-commerce imagery, in studioLiaising with talent and crew during shootsPre-production testing of lighting and set design, liaising with Imaging & Studio ManagerManaging and maintaining equipmentProducing and maintaining a consistent style guideLiaising with post-production to keep work in-line with company guidelinesKey AchievementsDeveloping a new style for the business' e-commerce photography, working with the in-house stylist and production manager. This lead to an increase in sales across poorly performing pieces and departments.

I oversee the day to day workload and deliverables of other team members, reporting to the Imaging and Studio Manager. Planning everyone's weekly schedule, to ensure targets and deadlines are met. As a part of this, I also plan a longer view schedule to ensure that extra resources are available when needed.When not planning, my time is split between retouching images for the e-commerce website, high-end retouching projects and trouble shooting and dealing with requests from the buying teams.I have worked on a number of large scale creative projects over the past few years, covering spring/summer and autumn/winter seasons, my retouching work has appeared in numerous female orientated fashion magazines (Marie Claire, Elle) and large format London Underground and National Rail posters for seasonal collection advertising.ResponsibilitiesRetouching campaign photography, to a high standard for use online and in printed mediaManaging and maintaining equipment, software and colour management policiesScheduling retouching resources (internal and freelance) to meet KPIs and deadlines for in-house or external post-production, whilst adhering to budget restraintsProducing and maintaining a consistent post-production guideOverseeing all e-commerce and campaign retouching, keeping work in-line with company guidelinesTraining members of the post-production teamProducing complex Photoshop actions to ensure fast, smooth and consistent workflowsLiaising with buying department to ensure sample availability for colour matchingKey AchievementsRetouching & supervising retouching for a number of pieces used in large scale advertising. Historically & across the industry, this would normally be carried out externally, at a larger cost to the business, rather than in-house, by a traditional e-commerce post-production team.

My role within Figleaves began purely as a retouching position, working on images output from studio, filing them correctly and ensuring images were uploaded to the digital asset management system every evening.In the past I was given ownership of various projects; generating weekly workload reports for the key Christmas trading period and working alongside the IT team for an Ebay shop launch