Senior agency lead overseeing a team of more than 200 digital specialists (in both the US and India) in digital strategy and activation to support all of Disney Entertainment (theatrical, television and streaming properties).Responsible for the advancement of digital maturity for both our agency and clients through transformational thinking and practices.Onboarded the Disney+ business into the agency focusing on all digital technology and infrastructure required to integrate with each Disney Entertainment line of business.Responsible for the management and progression of all digital media partnerships serving as connection to OMG North America and key media publishers.

I led an integrated team of 95 digital specialists responsible for biddable media (social, SEM, programmatic), marketing technology, data operations, creative management and marketing sciences to service Disney Television Networks (FX, ABC, National Geographic, Freeform, Disney Channel)Instituted a new system for digital asset management that resulted in an 80% improvement to workflow efficiency and greater agility when producing creative assets during highly compressed timelines.Stood up an off-shore center of excellence specializing in data automation and visualization. This generated a 40% reduction in time spent on tasks and increased reporting output over 10x.Launched an agency consultancy advising clients on best in class solutions for Tune-In Attribution which allowed for greater measurement on both linear television and streaming properties (Disney+ and Hulu) amidst a rapidly changing television landscape.

Responsible for driving digitally-led transformation initiatives across OMD UK, Manning Gottlieb OMD and our clients with focus on improving digital maturity and data infrastructures.Lead consultant for senior clients advising on data governance, technology utilization and digital activation.Acceleration of partnerships across key media owners and technology providers with focuses on product adoptions, agency revenue growth and the development of agency talent. These partnerships have contributed to the launch of global-first initiatives:Google Agency Search Acceleration Program (ASAP) UKOMG UK/Facebook ElevateHeavily experienced digital leader in new business pitches with clients ranging in size from SMBs to enterprise-level.

Leader of one of the largest, integrated performance media teams in the UK covering paid search, social advertising, SEO and content creation. I grew the team size from 54 to 105 people while cross-skilling each employee in multiple disciplines of performance media, ensuring the agency’s digital talent was highly motivated and continued to evolve as we expanded.Designed the agency’s first cross-functional digital team to service the UK’s largest advertiser, HM Government.52% YoY growth to Google same-search investment while improving health and maturity rankings in Google OptiScore.Agency GDPR champion, starting from the enactment of government policy in 2018, responsible for agency compliance to data collection and processing regulations. I consulted clients, across multiple verticals, through data infrastructure, consent management and data-driven advertising.Re-designed the digital team structure with a focus on improving the quality of our output, creation of a progressive training curriculum and integration of multiple specialisms.

Strategically managed $46m in annual media spend to develop full funnel integrated marketing campaigns, across consumer electronics and automotive verticals, with focus on strategic planning, paid search and social marketing.Drove new business leading to additional revenue generation for the agency.Leader in the development and launch of a global data processing and visualization product that allowed teams from multiple disciplines to measure and optimize marketing efforts.Managed $17m yearly digital spend for demand generation and brand marketing channels (paid search, Google shopping, affiliate marketing, paid social and programmatic display).Grew investment in paid social 150% YoY while supporting additional brand initiatives.Led North American e-commerce campaigns for Nike.com across paid search, social and programmatic display. Goaled with ROAS, programmatic performance improved over 600% YoY.Successfully launched pilot dynamic retargeting program, establishing the investment as a key revenue driver for Nike.com

Mgmt: Worked with Sr. Digital Strategists to create and implement integrated marketing strategies across multiple clients and channels.Aided in the development of paid and organic search programs for clients Cedars-Sinai Medical Center, Hitachi, and Jabra.Analytics: Built actionable reports and provided insightful analysis on campaign performance using Google Analytics and Google Adwords leading to increased website traffic and conversion rates. Created social media analytics reports and provided recommendations for content and platform optimization for clients Redbox and Papa Murphy’s.SEM: Aided in the management of $90,000 in spend per month ($1MM+ annually) with over 100,000 keywords on primary networks that included Google AdWords, and Bing Ads for Cedars-Sinai Medical Center.SEO: Successfully improved Search Engine Optimization (SEO) rankings for multiple clients through keyword optimization and the creation of onsite content.