Daniel Hernandez Email & Phone Number

Lead software teams to identify, develop, and deliver innovative product initiatives through user-centric and data informed methods resulting in measurable impactsOrder Entry Team• Deliver mockups & prototypes for AI-enabled digital assist features that have decreased order processing time by 55%• Facilitate discovery briefs and lead activities with cross-functional partners to shape and influence customer experiences• Partner closely with developers to seamlessly implement… Show more Lead software teams to identify, develop, and deliver innovative product initiatives through user-centric and data informed methods resulting in measurable impactsOrder Entry Team• Deliver mockups & prototypes for AI-enabled digital assist features that have decreased order processing time by 55%• Facilitate discovery briefs and lead activities with cross-functional partners to shape and influence customer experiences• Partner closely with developers to seamlessly implement designs, improving the design/engineering lifecycle through documentation• Mentor interns and junior team members to deliver outcome-focused softwareZentra (0-1 product)• Designed core experiences for 3 user types, improving average usability scores from 2/5 to 4/5• Led the creation of a service design map that encapsulated the product’s overarching vision• Championed exceptional UX and best in-class design with cross-functional peers Show less

United States

Facilitated the integration of design-led processes into team workflows across multiple product lines• Crafted quality and consistent digital experiences that scored 3.5/5+ on usability and desirability with customers• Conducted user research and delivered 7 personas for 2 product teams• Participated in product roadmap development with business & technical leaders advocating for user-centered processes• Co-led design guild, creating presentations and internal talks to… Show more Facilitated the integration of design-led processes into team workflows across multiple product lines• Crafted quality and consistent digital experiences that scored 3.5/5+ on usability and desirability with customers• Conducted user research and delivered 7 personas for 2 product teams• Participated in product roadmap development with business & technical leaders advocating for user-centered processes• Co-led design guild, creating presentations and internal talks to promote design and inspire shifts in company culture Show less

United States

• Design wireframes and hi-fidelity mockups for applications within the Allegion product portfolio• Conduct user research to guide product decisions• Work closely with product owners, business stakeholders, and agile development teams• Create user flows and user journeys to support product design• Support the growth and adoption of the current design system

Mobile22 is a startup Mobility-as-a-Service (MaaS) platform. I designed key experiences for the platform solving user problems for cab drivers, dispatchers, and transportation management• Revamped a car share program for the city of Madison transforming a 20+ year old system into a desirable, usable experience• Ship designs on web, iOS, & Android platforms• Conducted user research through field interviews resulting in the creation of 2 personas for the company to reference•… Show more Mobile22 is a startup Mobility-as-a-Service (MaaS) platform. I designed key experiences for the platform solving user problems for cab drivers, dispatchers, and transportation management• Revamped a car share program for the city of Madison transforming a 20+ year old system into a desirable, usable experience• Ship designs on web, iOS, & Android platforms• Conducted user research through field interviews resulting in the creation of 2 personas for the company to reference• Left due to reduction in force Show less

•Create user flows, wireframes, and UI components•Design and build marketing web pages and emails•Track user behavior to support design and architecture decisions• Collaborate with PM’s, developers, and designers in an Agile environment

Madison, Wisconsin Area

•Build 150+ mobile-responsive web pages using Sitecore CMS•Create mock-ups and wireframes•Optimize page content for mobile-friendly user experiences•Drive page design decisions based on user feedback and data analytics•Maintain branding and styles through CSS

Madison, Wisconsin Area

Led the marketing and re-design efforts for a local eye-tissue supplier transforming their web and print materials• Transformed the previous website into a modern, mobile responsive wordpress site, reducing the annual cost of 3rd party web management to $0• Designed landing pages and emails in support of 3 different audiences• Tracked site analytics and improved site SEO, reducing the number of non-customer inquiries to the facility

Madison, Wisconsin Area

PSC is a Los Angeles based pharmaceutical company that provides manufacturing, consulting, and SAAS quality management software for the pharmaceuticals industry. As a Marketing Associate I:• Led re-design for Biotechnique’s website• Designed all digital and print marketing materials • Managed social media channels • Tracked Google Analytics user behavior to support sales • Generated pharmaceutical manufacturing clients and proposals

Madison, Wisconsin

The Wisconsin Technology Council hosts an annual entrepreneurial symposium. As an intern I:Provided day-of support for the conference.Copy-writing of company introductions for the event's press releases.Designed and marketing materials for the conference

Madison, Wisconsin Area

Provided project management and leadership as a student for a diversity student program on campus.• Managed and strategized marketing and social media platforms for the office• Drafted and aided in the design of the student desk staff handbook• Trained and coordinated a staff of 5+ desk receptionists• Attend to office logistics including meeting minutes• Event planning assistance• Streamline and process files to set up a paperless record system

B.S., Life Science Communication; B.A., Scandinavian Studies

Education record