Daniel Hernandez Email & Phone Number

• Lead software teams to identify, develop, and deliver innovative product initiatives through user-centric and data informed methods resulting in measurable impactsOrder Entry Team
• Deliver mockups & prototypes for AI-enabled digital assist features that have decreased order processing time by 55%
• Facilitate discovery briefs and lead activities with cross-functional partners to shape and influence customer experiences
• Partner closely with developers to seamlessly implement… Show more Lead software teams to identify, develop, and deliver innovative product initiatives through user-centric and data informed methods resulting in.
• Partner closely with developers to seamlessly implement designs, improving the design/engineering lifecycle through documentation
• Mentor interns and junior team members to deliver outcome-focused softwareZentra (0-1 product)

United States

• Facilitated the integration of design-led processes into team workflows across multiple product lines
• Crafted quality and consistent digital experiences that scored 3.5/5+ on usability and desirability with customers
• Conducted user research and delivered 7 personas for 2 product teams
• Participated in product roadmap development with business & technical leaders advocating for user-centered processes
• Co-led design guild, creating presentations and internal talks to… Show more Facilitated the integration of design-led processes into team workflows across multiple product lines
• Co-led design guild, creating presentations and internal talks to promote design and inspire shifts in company culture Show less

United States

• Design wireframes and hi-fidelity mockups for applications within the Allegion product portfolio
• Conduct user research to guide product decisions
• Work closely with product owners, business stakeholders, and agile development teams
• Create user flows and user journeys to support product design
• Support the growth and adoption of the current design system

• Mobile22 is a startup Mobility-as-a-Service (MaaS) platform. I designed key experiences for the platform solving user problems for cab drivers, dispatchers, and transportation management
• Revamped a car share program for the city of Madison transforming a 20+ year old system into a desirable, usable experience
• Ship designs on web, iOS, & Android platforms
• Conducted user research through field interviews resulting in the creation of 2 personas for the company to reference
• … Show more Mobile22 is a startup Mobility-as-a-Service (MaaS) platform. I designed key experiences for the platform solving user problems for cab drivers, dispatchers, and transportation management
• Left due to reduction in force Show less

• Create user flows, wireframes, and UI components
• Design and build marketing web pages and emails
• Track user behavior to support design and architecture decisions
• Collaborate with PM’s, developers, and designers in an Agile environment

Madison, Wisconsin Area

• Build 150+ mobile-responsive web pages using Sitecore CMS
• Create mock-ups and wireframes
• Optimize page content for mobile-friendly user experiences
• Drive page design decisions based on user feedback and data analytics
• Maintain branding and styles through CSS

Madison, Wisconsin Area

• Led the marketing and re-design efforts for a local eye-tissue supplier transforming their web and print materials
• Transformed the previous website into a modern, mobile responsive wordpress site, reducing the annual cost of 3rd party web management to $0
• Designed landing pages and emails in support of 3 different audiences
• Tracked site analytics and improved site SEO, reducing the number of non-customer inquiries to the facility

Madison, Wisconsin Area

• PSC is a Los Angeles based pharmaceutical company that provides manufacturing, consulting, and SAAS quality management software for the pharmaceuticals industry. As a Marketing Associate I:
• Led re-design for Biotechnique’s website
• Designed all digital and print marketing materials
• Managed social media channels
• Tracked Google Analytics user behavior to support sales
• Generated pharmaceutical manufacturing clients and proposals

Madison, Wisconsin

The Wisconsin Technology Council hosts an annual entrepreneurial symposium. As an intern I:Provided day-of support for the conference.Copy-writing of company introductions for the event's press releases.Designed and marketing materials for the conference

Madison, Wisconsin Area

• Provided project management and leadership as a student for a diversity student program on campus.
• Managed and strategized marketing and social media platforms for the office
• Drafted and aided in the design of the student desk staff handbook
• Trained and coordinated a staff of 5+ desk receptionists
• Attend to office logistics including meeting minutes
• Event planning assistance

B.S., Life Science Communication; B.A., Scandinavian Studies

Education record