Daniel Higgins Email & Phone Number

Sydney, NSW, AU

Sydney, New South Wales, Australia

Melior is an independent strategic brand advisory, founded on the principle of supporting brands to find, build or amplify their purpose.Boasting a full suite of services and an unparalleled global network to assist brands at whatever stage they are at in their growth journey. Melior navigates the intersection of strategy and creative ideation, elevated.

Leading the client strategy across full client portfolio of Sydney based agency. Strengthening the agencies service offering. Working on agency culture and global footprint. Leading and supporting multiple senior team members on a series of leading global brands including Lexus, Hennessy, Belvedere, Lendlease One Sydney Harbour, Fendi, Ferrari, Farfetch.

Dubai

Implementing the growth, re-structure and divisional developments for the leading luxury creative communications and events agency in the Middle East. Responsible for leading new business development, annual campaign strategy, team management and big creative ideas for a series of leading global brands including YOOX NET-A-PORTER, Ermenegildo Zegna.

Dubai

Editor for the leading men's luxury lifestyle magazine in the GCC. Leading all editorial content across print, website and event platforms for fashion, grooming, travel, food and men's lifestyle content. Offering creative solutions for brand briefs and assisting the commercial team in achieving set revenue targets. Responsible for securing A- list talent.

London, United Kingdom

Campaign Director for a range of luxury, style and commercial accounts such as Caprice Holdings LTD restaurants including The Ivy, 34, Balthazar, Daphne's, J Sheekey, Sexy Fish and Birley private members clubs Annabel's, Mark's Club, George and Harry's Bar. MHUK champagne brands Veuve Clicquot, Krug and Ruinart, Starwood Luxury Hotels, Core Collective gym.

London, United Kingdom

Proposing budgets, campaign plans and creative ideas for their various clients which include Fantasy Football Exchange, Shore Projects, Independent Leaders and The Detox Kitchen. Managing a small team, I directed all PR activity and contributed to visual asset creation and general brand strategy.

Sydney, Australia

Working at aussieBum headquarters in Sydney doing all international PR and marketing activity. Scheduling advertising on an international basis supporting key markets, especially U.S, Europe and Asia. and product promotions. Directing marketing events and activities and managing the promotional marketing timeline for all new releases. Working on wholesale.

Account Director for a range of brands providing editorial cut through, product placement, brand consultancy, and developing and creating stratergy documents. Working on brands such as Eastpak, Fat Face, WeSC, Starter, Swatch, Rocawear, Stitch, Lee Cooper, Ocean Pacific, Palladium, Pioneer, Toywatch, Danies & Hathaway, Pittards. Managing a team of five.

Stylist on all main fashion and product shoots for the website. Duties include sourcing model, photographer, hair and make up and developing shoot concept, working closely with the editor on layout. Write and co-ordinate all accompanying fashion content for shoot's.

London, United Kingdom

Working with the picture desk, art department and style editors on a range of shoots for various features and style pages.

Calling in all products for shoots, assisting on styling main fashion editorials, contributing to editorial ideas, working on style supplements doing interviews and styling.

London, United Kingdom

Working on celebrity fashion shoots for this sister publication to Rio Ferdinands 5 magazine. Styling the likes of JLS and Alexandra Burke, and also overseeing all product pages and fashion content.

Responsible for writing various articles on contemporary fashion and lifestyle trends, brain storming for editorial content and feature ideas.

London, United Kingdom

Duties include arranging fashion content; styling shoots; writing features; acting as magazine ambassador at fashion week.