Lead Sales & marketing team and develop three core functions for Shanghai Representative Office: Market Information - focussing on deep customer knowledge alongside dealer network planning and supportProduct Marketing - sound knowledge of Consumer Goods in China FMCG marketBrand and Communications - all advertising, press and promotional activityPresently having A consultancy approach - understanding process and structure alongside economic pressures and drivers with experience of developing new business ideas and bringing them to market.Posses A leadership style that includes influence and persuasion with experience of working in a J.V. structure organisation.Strong business development track record in the APAC and the ability to identify prospects and turn them into clients.Knowledge of the communications sector, specifically branding and advertising for Consumer Goods channel.Demonstrated track record of being a self-starter who is readily able and willing to take control of challenging situations

Responsible for Country sales in Modern Trade and Traditional Trade which include National Key Account i.e. Carrefoure, Metro Cash & Carry, Wal-mart, etc.Implement strategic sales marketing during tenure and sucessfully increased sales & distribution.Develop new channels and new product development to optimise sales volume including OEM & private brands.