• Delivery of marketing campaigns for approx. 150 in-house music events per year.Responsibilities include: coordinating end-to-end Meta ad campaigns, managing social media accounts, maintaining a mailing list of 10k+ subscribers, creating and booking ads for physical and online media.• Managing campaigns for larger external events including Fruitmarket gallery takeovers and multi-venue festival Stag & Dagger.• Booking UK and internationally-based DJs and live acts for the club and branded events at external venues.• Organising day of show logistics including advancing, booking travel, accommodation, ground transport and liaison for artists.• Programming the club schedule to fill 363 nights per year with a roster of over 40 local promoters.

• Managing all aspects of record label operation including: marketing, distribution, A&R and finances.• Promoting bimonthly sellout club nights at various Edinburgh venues - featured in Mixmag’s Top 10 Club Nights (Global) October 2019.

• Established a brand identity for social media and drove growth through paid and organic strategies – achievements include growing the company’s Instagram followers from 3.5k to 10k+ in three months.
• Developed and managed content strategy for ads, social media, email and sales pages.
• Assisted with the planning, production and release of weekly podcast episodes and Youtube videos.• Created and recorded Ableton Live tutorials and oversaw their editing into short-form, mobile-optimised clips for social media.

• Assisted marketing teams across NatWest Innovation Ventures Tyl, Mettle and Esme, gaining broad insight into branding, content strategy, PR & communications and digital marketing.
• Shadowed marketing teams at Zenith Media (Publicis Groupe), AllTogetherNow agency and The&Partnership, assisting with client briefs for LTA, Wella and Jaguar Land Rover.Responsibilities included: market research, competitor analysis, content review, PR briefing, collecting client testimonials.