Daniel Hower Email & Phone Number

Oakland, California, Us

• Hire, train, and lead a multicultural global team of 12 media buyers, focused on driving well-qualified leads to advertisers and maximizing yield.• Define product roadmap with a primary focus on integrating improved workflows and optimization through automation, data science, and AI.• Maintain buy-side & sell-side relationships with primary strategic partners such as Google, Bing, and Meta. Directing allocation of 8 figure annual budgets.• Ensure all sites meet compliance requirements set forth by industry standards and regulations through active collaboration with legal and compliance counsel teams.• Direct Revenue Optimization team’s efforts to maximize ad monetization and lead generation for all user flows for both B2B & B2C market verticals

Oakland, California, Us

• Diversified content marketing revenue streams to include search monetization via Google Related Search on Content (RSOC), AdSense for Domains (AFD), and Bing Ads. • Led efforts with strategic marketing agency partners resulting in increased contribution of $9.8M YoY across search & programmatic monetized flows.

Oakland, California, Us

• Scaled the content marketing program to $40M+ in top-line programmatic revenue.• Expanded traffic acquisition strategy across Meta, Google Display Network (GDN), and Native platforms (Taboola, Outbrain, and Nativo).

Oakland, California, Us

• Successfully launched programmatic ad monetization within content marketing program, resulting in $25M+ top-line revenue and a 500% YoY increase.• Identified, negotiated, and on-boarded 20+ new revenue demand partners such as Triplelift, Sharethrough, and Media Grid to support the company’s monetization platform within the display, video, and native revenue channels.

Oakland, California, Us

• Led programmatic display monetization strategy for international domain expansion with focus on LATAM and EU markets, driving additional $3M in top-line revenue per year.• Expanded responsibility to relationship management and page enhancements/optimizations for our core search feed partners Google, Bing, and Yahoo.• Owned end-to-end A/B testing process from identifying opportunities to implementation and analysis, driving average ROAS improvement of 20% through improved conversion rates.• Provided tactical support through enhanced reporting dashboard and ad ops to internal and external marketing teams to maximize campaign ROAS.

Oakland, California, Us

• Oversaw all ad operations and monetization efforts for display, native, and video across publisher digital properties.• Initiated the launch of client-side and server-to-server header bidding technologies across our network to maximize real-time auction yields.• Evaluated, onboarded, and managed the company’s first 10 SSP demand partners to drive our programmatic stack monetization.• Developed and executed inventory price floor strategy resulting in a 30% increase in yield.

Purchase, New York, Us

• Finalized month end reporting for all delivered revenue and impressions across the Townsquare Media network via DoubleClick for Publishers, Google Analytics, and various programmatic reporting platforms.• Effectively trained new team members on technical skills and best practices surrounding Inventory & Yield and Ad Operations functions.• Developed and maintained relationships with partner companies to remain informed of industry trends.

Purchase, New York, Us

• Collaborated cross-functionally with Inventory & Yield, Ad Operations, Account Management, and Sales teams to develop and execute campaigns.• Collected and analyzed data daily to provide management with strategic insights.

Purchase, New York, Us

• Established and enforced pricing standards to optimize inventory yield.• Evaluated and approved media plans for all campaigns directly sold by the internal sales team.• Launched, monitored, and managed campaigns ensuring goals were met.

Bachelor Of Science, Business Administration, Management

Bachelor Of Arts, Economics