Daniel Hughes Email and Phone Number

2016- To Date Salamander Managing DirectorSalamander is part of Davidson Holdings Limited. Salamander manufactures and sells domestic water pumps principally through UK plumbers merchants and on line retailers.Achievements• Increased sales by 10%, more than twice market growth rate• Identified and implemented pilot production line which increased capacity by 20% and with demonstrable quality improvements.• Developed sharpened business plan with focus on extended distribution and specialised product by channel.• Prepared plan to mitigate business risk surrounding No Deal BREXIT.

Inwido is Europe’s largest window and door company listed on Stockholm NASDAQ (Sep 14), with sales of over £500M.Responsible for UK business unit with sales of £45M .The business unit consists of three brands- Allan Bros, CWG Choices and Jack Brunsdon & Son. Three manufacturing sites, 360 employees with owned retail units and installation solutions for consumers.Achievements• Transformed the business from small player with trade /industrial focus to £45M enterprise with consumer focus delivering improved margins.• Implemented a strategy to utilise Inwido manufacturing from Poland to raise margins and focused UK manufacturing on production of premium products.• Completed successful acquisition of Jack Brunsdon & Son, a premium retail installation business with sales activity focused in South East of England.• Prepared business case and persuaded Inwido main board to acquire CWG choices (first PVC Company in the group). Led the purchase process and negotiation process

Amcor Flexibles is International packaging group with global revenues of $9bn. Responsible for three plants with turnover of Euro75m and 390 employees.Achievements• Delivered 2.2m Euro of Lean savings through waste reduction, OEE improvements and implementation of SMED and other Lean practices.• Led turnaround in a facility from a £1.2m loss to breakeven in 6 months and then to 3% PBIT in 12 months through Lean Transformation (£500k reduced waste), improved productivity and sales growth of 6%.• At AF Evesham I have led a 40% improvement in PBIT in past 9 months to 7.7% PBIT. This has involved an increase in OEE from 27% to 36%, waste reduction of 6% to 8% and ROAFE increased to 32%.• Led a cultural change programme to improve employee engagement levels and ensure that business improvements are sustained and have longevity.

Wisdom is part of Jordan Oral Care Group. It is the largest volume manufacturer in UK producing 50 m units a year. The company has 25% market share; with turnover of £30m and a supplies brand and private label to top 5 grocery multiples.Achievements• Increased brand sales by 10% in competitive market supported by TV advertising and NPD.• Instigated and led business improvement project in the operation which improved operating profits by 60% through efficiency improvements.• Improved customer service by 18% to 98%through stronger management focus.• Implemented more sophisticated planning and forecasting models, which reduced WIP by 70% and achieved £300k price improvement on raw materials.• Prepared plan for increased off shore manufacture.

Layezee Beds is £45m turnover multi site bed manufacturer with 800 employees. The company is a division of Silentnight Furniture Group. In addition to manufacturing the company also operates its own distribution supply chain of home delivery.Achievements• Implemented new strategic plan for profitable growth and investment to create a continuous improvement environment.• Introduced disciplines of WCM with £3m investment in both manufacturing sites. Implemented cellular manufacturing, which produced 30% WIP reduction and 20% improvement in efficiency. This was achieved in a highly unionised environment.• Relaunched Layezee brand with new identity and product range, with resultant sales increase of 14% in home shopping multiple channel.• Developed strategic plan for launch of Bedsteads incorporating market research, design development and securing Far East supply chain.

1998-2001 Jockey UK Ltd European Managing DirectorJockey is a UK subsidiary of Jockey Int., a privately owned American Fortune 100 company selling men’s and women’s underwear in over 100 countries with total sales of $600m.Manager of European division with P&L responsibility for £35m turnover, distribution centre, manufacturing in UK and Far East, 3 regional offices and 200 staff.Achievements• Turn around a loss of –7% into profit of 2% after 12 months and 5% after 2 years.• Increased sales by 20% (after 10 years of decline), increased market share to 22%.• Led NPD programme, which resulted in major launch of sub-brand to UK grocery markets, achieving listings at Tesco, Safeway and Morrsions.• Complemented specialist UK manufacturing with increased sourcing of low labour content, volume product from Far East. This lifted margins from 39% to 62%.• With improved margins launched consumer advertising campaign with £2m budget inprint and outdoor. Increased brand awareness by 12% with target audience.• Established Jockey in French market via a joint venture with leading French company. This agreement planned to generate £1m of income in 5 years.• Appointed licensee to develop and market Jockey socks across Europe. Value of license £2.5m.• Developed in consultation with European licensees a new product offer to be marketed in all countries with consistent positioning, pricing, common packaging and advertising. Achieved distribution in 3500 stores and resulted in 10% sales increase.

• Led NPD programme, which resulted in major launch of sub-brand to UK grocery markets, achieving listings at Tesco, Safeway and Morrsions.• Complemented specialist UK manufacturing with increased sourcing of low labour content, volume product from Far East. This lifted margins from 39% to 62%.• With improved margins launched consumer advertising campaign with £2m budget inprint and outdoor. Increased brand awareness by 12% with target audience.• Established Jockey in French market via a joint venture with leading French company. This agreement planned to generate £1m of income in 5 years.• Appointed licensee to develop and market Jockey socks across Europe. Value of license £2.5m.• Developed in consultation with European licensees a new product offer to be marketed in all countries with consistent positioning, pricing, common packaging and advertising. Achieved distribution in 3500 stores and resulted in 10% sales increase.