- Spearheaded XR market intelligence and product positioning- Established and maintained platform relations with Apple and Meta- Full ownership of self-developed XR game’s overseas publishing, including but not limited to branding, performance, social, influencer, and PR marketing- Led game operation and community management, responsible for user retention, engagement and revenue

- Built and grow the XR content ecosystem- Seek out and developed B2B opportunities from overseas markets- Content Acquisition and Developer Relations Manager- Point-of-contact for overseas developers: help facilitate communications for tech, live-ops, and marketing teams

- Led project initiation for classic mobile casual puzzle games (deciphered the how-to’sand what-to’s)- Oversaw test launches for candidate projects and created return-on-investment models- Drafted design documents to improve key metrics (retention, ARPU, and CPI)- Communicated and worked with developers to launch and promote their mobile games overseas

- Led product evaluation team for overseas game publishing- Oversaw operation and marketing teams’ work for games released in overseas- Created SoP for overseas publishing- Supervised localization work for projects aiming at overseas markets

- Managed the operation team for games released in overseas- Led market and product research for intelligence on target audience, direct competitors, and the market- Full ownership of game localization and culturalization

- Supervised the operation team’s work for games released in North America- Conducted market research for target demographics, competitors, andunexplored opportunities- Assisted business development team to seek out and establish IP collaborations

- Ran and operated web games released in western regions (responsible for gamerevenue and user engagement)- Coordinated with the developer to make plans for game promotions, updates,and events- Directed user management across game forum, fanpage, and support e-mails

- Ownership of project operation for web games released in Southeast markets- Head of customer support for web games- Drafted and translated content for company’s English websites