Technical and product leadership across countless projects to create high performing websites, mobile apps and immersive experiences for clients including VISA, HSBC, STASCO, Gilead and Animo Apps.Working with users to understand their needs and preferences, guiding market research and competitor analysis and working with stakeholders to understand or define their product vision. Establishing the company's agile Scrum delivery process and leading cross-functional teams to release, evaluate and strengthen products to reach MVP or run and scale to achieve business goals. Working with product leads to define, elicit and codify requirements for features and innovations and prioritise these to create roadmaps. Working with technical leads to solve complex technical problems and define and implement scalable frontend and backend architectures that align with business objectives. Working with UX/UI leads to define the UX strategy, structure and IA, and guide the creation of low fidelity wireframes, high fidelity UI designs and functional design prototypes. Mentoring product, technical and UX/UI design leads, holding 1-2-1s and performance reviews, building a collaborative culture, fostering product, technical and UX/UI design excellence to drive high performing development teams.Key achievements include:• Leading teams to engineer the frontend of the customer and employee facing web portals, and the cloud based backend for Forge Trust’s B2B CaaS (Custody as a Service) platform that allows third party providers to offer self directed IRAs (Individual Retirement Accounts), helping the trust to grow their customer accounts from (approx) 40,000 to over 2 million.• Leading a team to engineer the frontend and cloud based backend for the Animo Apps B2C Plays app that gives social influencers the tools to create and post sophisticated animated messages, helping the app to scale, withstanding usage spikes of 30,000 daily users to achieve millions of downloads worldwide.

Co-founder & Chief Technical Officer for the Plays iOS mobile app that gives content creators the tools to craft highly sophisticated animated messages and post them onto their social channels.Involved from the seed stage to deliver an MVP of the product which had already been validated as having market viability, had received seed funding and had a preliminary definition of the required feature set and UX/UI.Defined and implemented the architecture of the frontend of the x-platform iOS and Android apps using React Native, Redux and Redux Saga with Swift (for iOS) and Java (for Android) bridged animation playback using Lottie, the back end using Firebase, Firebase Functions and scheduled Cloud Tasks to run Python microservices including an AI image background removal service, a Scalable Vector Graphics (SVG) to Lottie (JSON) conversion service and a True Type Font (TTF) and Open Type Font (OTF) to Lottie (JSON) conversion service, developed in Docker containers and hosted in Amazon Web Services (AWS) using Elastic Container Services (ECS), and CI/CD with Github Actions. Defined and implemented the Scrum based agile delivery process and worked with the product manager to lead the Scrum team to design, develop, test, monitor, evaluate and strengthen the product to optimise performance, improve key conversions and engagement to achieve MVP and run and scale the product.Key achievements include:• Defined and implemented an AWS cloud based server infrastructure that withstands usage spikes of more than 30,000 active users per day.• Architected and developed an animation engine that supports smooth concurrent animation of thousands of objects within complex multi-layer compositions, and which allows Plays studio animators to add new animation types/styles into the app without needing to change code or re-release the app. • Developed, evaluated and strengthened an onboarding experience that increased registrations (by 1000%) and trial subscriptions (by 500%).

Product, UX and technical leadership for the Football for Forests x-platform mobile app that helps to restore tropical rainforest in the Amazon using donations made by fans for every goal their team scores.Involved from the pre-seed stage to help refine the product concept and perform market research, competitor analysis and create tests to validate its viability and assist in producing a deck to acquire partnerships and seed funding. Led user research activities to understand users needs and preferences and defined the features for a working prototype of the product. Defined the UX strategy, structure and IA, and guided the creation of low fidelity wireframes, high fidelity UI designs and functional design prototypes.Worked with the technical lead to define and implement the architecture of the frontend of the x-platform iOS and Android apps using React Native, React Context, React Hooks and Atomic component design, the backend using Firebase, Firebase Firestore and Firebase Functions (Node.js) with GCP pub/sub and message queues, and CI/CD with Github Actions.Led the Scrum team to design, develop, test, evaluate and iteratively strengthen the product to optimise key conversions and improve engagement to achieve MVP and run and scale the product.Key achievements include:• Led the architecture and development of a decoupled and scalable scores processing framework that listens for football game scoreline changes via a feed and accurately calculates and updates all users’ donations and restoration achievements for thousands of goals scored by thousands of teams in supported leagues across the globe.• Led rapid iterative evaluation and strengthening activities to increase downloads (by 1000%), sign ups (by 400%) and donations (by 400-500%) in the Euro 2024 app edition during the four week span of the tournament.

Product, UX and technical leadership for the Forge Trust customer and employee facing web portals that provide tools for managing individual retirement accounts (IRAs).Involved at the early stage of an ambitious digital transformation project to modernise the legacy employee and client facing web portals for IRA Services Trust (the company's previous name before being acquired by Forge Global).Led user research and competitive analysis activities to understand the needs and preferences of employee users from all of the company's different departments, worked with the stakeholders to define the features for the MVP, elicited, codified and refined requirements, defined the UX strategy, structure and IA, and guided the creation of low fidelity wireframes, high fidelity UI designs and functional design prototypes.Worked with the technical lead to define and implement the scalable architecture for the frontend of the web portals using React, Redux and Redux Saga, modular component design and CI/CD with GitLab.Helped to define and implement the Scrum based agile delivery process and led the delivery team to design, develop, test, evaluate and iteratively strengthen the features within the employee web portal to optimise performance, improve usability and maximise efficiency.Worked with stakeholders and users to strategise and administer the staged release of the employee web portal to each department in the company.Key achievements include:• Led the design, development, testing, evaluation and strengthening of features which improved efficiency across numerous departments.• Led teams to deliver technology that helped the trust to grow their customer accounts from (approx) 40,000 to over 2 million and which helped to increase the valuation of the company (as reported by TechCrunch).

Product, UX and technical leadership for Escape the App, a x-platform mobile companion app for escape game enthusiasts.Management of all aspects of product development for Escape The App including working with the other stakeholders and users to define the direction of the product, prioritising the product features and innovations to create the product roadmap, conducting research and requirements gathering, elicitation and documentation, establishing the teams' agile Scrum process, running sprints and overseeing all UX/UI design and technical development of the app and related websites.Key achievements include:• Leading work with the app marketing team and app development team to design, evaluate and strengthen ads, landing pages, store pages and the app onboarding journey's to improve the funnel to download and register a user at a cost of less than £0.50.• Designing and orchestrating multiple A/B testing programmes to evaluate and strengthen the core features of the app to successfully improve retention by more than 300%.

Worked as a developer on the frontend of various projects for Volkswagen and Exxon including the My Perfect Volkswagen application built in Backbone with Express.js and MongoDB. Placed as technical lead for the re-development of the Falabella checkout experience built in decoupled React components rendered within Oracle Commerce cartridges with shared state using Flux.Key achievements include:• Development of an application that was used on iPads in Volkswagen showrooms around the world to help millions of customers find the right type of car to buy.• Led a Scrum team with 8-10 developers to deliver the complex and challenging Falabella checkout experience on budget and within a tight deadline.

Leading a development team to deliver all of the Bloom.fm websites including the marketing site, administration site and the web version of their music streaming product. Responsible for meeting tight release deadlines and ensuring the UX/UI of each product was in keeping with the brand and that the architecture, build quality and performance was capable of supporting high usage by their 1 million+ users.Key achievements include:• Architecting a Javascript MVC event driven framework which was used to build all of Bloom.fm’s websites.• Leading the development of the web version of Bloom.fm’s streaming service from start to finish and releasing the product to their 1 million+ users.

One of the lead creative developers working with cutting edge web-based technologies for many established clients such as HBO UK, Fox International and the Rushmore Group. Involved in all areas of the creative development process from conception and design through to front end and back end development and delivery of high-end websites, web games and web applications using Flash ActionScript, JavaScript, HTML, CSS, numerous emerging technologies such as Papervision, Away3D and AmfPHP, and 3rd party integrations with Facebook, Bebo, MySpace and Google. Key achievements include:• Developing a Flash AS3 MVC event driven framework which was used to deliver web games and applications to all of Substance’s clients.• Developing a highly performant Flash 3D tile based game engine which was used to power multiple high profile online games including Ice Age 3: Buck’s Flying Adventure.