Daniel Freitag Email & Phone Number

Herzogenaurach, Bavaria, De

Herzogenaurach, Bavaria, De

Newberg, Or, Us

- Responsible for all Business Unit financials and supported Financial Planning and Analysis- Created and maintained P&L for all five business units- Developed and implemented, for senior leadership, monthly Product Line Reviews (PLRs) for each business unit; process included streamlining and consolidating data into digestible, actionable outputs, optimizing meeting structure and presentation content, and presenting insights to senior leadership.- Key financial consultant for all product development and innovation spend (supporting 20+ projects at a time), including providing NPV, CapEx, headcount analysis, WACC, and breakeven analysis. - Created tools used by all business units, including tools for tracking all spend related to product innovation and development and to test viability of projects in the pipeline using minimal inputs for non-technical end users.- Communicated cross-functionally with General Managers, IT, COO, FP&A, and Project Management Office to incorporate feedback and provide education on annual budgets, product roadmaps, and final product sign-offs.

Herzogenaurach, Bavaria, De

- Responsible for marketing finance for the North America Core Business Unit (footwear focused) - Acted as key financial technical expert for business unit to support merchandising function in ranging & pricing decisions.- Forecasted for wholesale portion of business to inform factory capacity decisions at global level and demand plan for the US market. Collaborated with demand planning to ensure the forecasting plan was aligned.- Facilitated margin review process on a seasonal basis to inform CFO on projected results and outline risks and opportunities through oral presentation and written reports. Built margin review template utilized by all analysts.- Created streamlined sell-through reporting and dashboards to analyze complex sell-out data (SPS) and retail performance in easily digestible format for BU to accommodate a wide variety of personalities and functions.- Requested to provide cross-functional expertise and analytical support to broad adidas organization on multiple occasions, such as analysis on global data changes affecting the entire North American market and allocation tool for senior leadership team to make limited resource allocation and budgeting decisions.- Provided data and insights to business unit leadership during key internal milestones (to prepare sales force for sell-in) and retailer selling moments (to support sell-in presentations to key accounts/buyers).

Herzogenaurach, Bavaria, De

Purchase, New York, Us

- Performed daily ad-hoc data analysis for national executives by developing tools from scratch and presenting findings, influencing regional pricing decisions and budgeting at national retail chains; became go-to resource for all Excel and data needs region-wide within first year. Analysis included both sell-in and sell-out (IRI).- Developed and facilitated weekly forecasting process to estimate regional sales for review by C-Level executives at Frito Lay headquarters. - Responsible for updating regional sales tool used by executives to make price investment decisions.- Responsible for all holiday and “push week” sales performance tracking; Memorial Day tracking tool received national company recognition and was used as best practice example for other regions.- Leadership and collaboration skills recognized by upper management through receiving the 2015 Outstanding Finance Leadership Impact Award for the PacNW region of Frito Lay.

Portland, Oregon, Us

Responsible for supporting the Financial Planning and Analysis Department