In my role as a Sales and Account Manager for a global online marketing solutions organization, I deliver sales initiatives and manage accounts across Australia, the United States, and Europe. With a focus on driving business growth and optimizing client engagement, I excel in managing multiple accounts and coordinating interactions with stakeholders across various time zones to ensure seamless business operations.I specialize in analyzing campaign analytics and breaking down performance data to enhance ROI, leveraging key partners and digital promotional assets. My responsibilities also include handling accounting activities for Merchants and Affiliates, managing operational campaigns, including funding, refunds, lead adjustments, fraud investigations, and affiliate management.Key achievements include driving a 267% increase in the number of registered Merchant businesses by identifying needs and engaging with business owners and C-level executives. I also played a significant role in expanding the Affiliate base to over 250,000 members through targeted recruitment efforts and establishing strong external relationships. Additionally, I have successfully remedied outdated digital promotional assets to boost traffic, guided clients on SEM strategies, and enhanced revenue through upselling additional services to existing accounts.I am passionate about fostering strong client relationships, optimizing digital marketing strategies, and driving business growth through innovative solutions.

As a seasoned digital marketing professional, I specialize in developing and optimizing data-driven campaigns through Google Analytics 4, Google Search Console, and Google Ads. My expertise lies in creating comprehensive reports that capture key metrics such as events, landing pages, audiences, keywords, and search term queries, enabling the client to gain deep insights into their online performance.I conduct thorough keyword research and craft compelling ad copy for PPC campaigns, ensuring that ads align perfectly with search queries and keywords. My efforts have consistently led to enhanced relevance between keywords, ad copy, and landing pages, resulting in high-quality scores in Google Ads.In my role, I focus on optimizing both existing and new campaigns to maximize ROI for the client. I have successfully implemented key event tracking for in-depth website performance analysis and established audience segments in GA4 based on critical website interactions. By leveraging data from GA4 and Google Ads, I continuously refine ad content to ensure it resonates with the target audience and drives meaningful engagement.My approach combines analytical rigor with creative strategy, ensuring that every campaign not only meets but exceeds client expectations. I'm passionate about using data to unlock growth opportunities and deliver impactful results in the digital landscape.

I founded D J Rice Limited to manage a diverse portfolio of business ventures, including freelancing, consulting for clixGalore and First-Edge and trading activities. In this role, I take charge of creating and monitoring company budgets, ensuring financial accountability across all operations. I also produce precise profit and loss statements and balance sheets to maintain transparency and informed decision-making.Key achievements include:• Implemented effective tax optimization strategies to maximize financial efficiency.• Successfully submitted and filed accounts with regulatory bodies such as HMRC and Companies House, ensuring compliance with all legal requirements.

As a securities speculator, I leveraged global market indexes including DAX, FTSE, and Dow Jones to facilitate strategic buying and selling of financial instruments. I conducted comprehensive daily analysis, utilizing key indicators and historical data to identify profitable buying opportunities and forecast market trends. Through the implementation of significant transactions via CFD financial instruments, I consistently drove results.A key achievement includes developing a successful trading strategy by integrating market data into Excel, crafting detailed charts and graphs, and applying formulas to interpret the data. This approach enabled the formulation of a robust growth and risk management strategy, ultimately leading to profitable transactions.

In my role as a compliance leader for a global commodities organization, I spearheaded the negotiation of intricate raw asset acquisitions, serving as the primary negotiator on complex contracts. I collaborated closely with team members to conduct thorough due diligence, verify client backgrounds, and meticulously review documentation for authenticity. My responsibilities extended to leading conference calls and in-person meetings with clients, intermediaries, and other key stakeholders, ensuring seamless communication and successful outcomes.Key achievements include driving a 31% profit increase for a buyer in one of my largest negotiations, while simultaneously securing commissions for all intermediaries and satisfying both the buyer and seller. My expertise in negotiating pricing, procedures, logistics, and commissions contributed significantly to our success, reinforcing my role as a strategic asset within the organisation.

Led a successful business specializing in the resale of pre-owned vehicles by strategically collaborating with trade outlets and individual customers. Cultivated long-term, mutually beneficial partnerships with key suppliers, traders, insurers, and valuation sites to secure the best deals. • Innovated dynamic pricing strategies by leveraging vehicle valuations, competitive analysis, advertising expenses, and comprehensive cost assessments, ensuring consistently profitable margins.• Achieved strong sales outcomes through personalized client interactions, driving customer satisfaction and loyalty.