Builds and iterates on webpage A/B tests using HTML/CSS, JavaScript, SQL, Python, and R as well as tools such as Google Optimize and Tag Manager to improve technical performance and user experienceScrutinize ANSI web properties for aging content and recommends or enacts changes to improve content and product offerings; monitors and reports on the effect of these changes.Interprets web analytics reports from in-house staff as the basis for analysis of the impact of marketing efforts and competitive environment on sales, web traffic, and user interactions using tools like Google Analytics and SEO crawlers.Continuously looks for opportunities for improvement in existing social media platforms, as well as identifying potential new platforms and services currently untouched by the organization and industry.Reports monthly or more often as needed sharing insights from analysis of campaign effectiveness, competitive environment, upcoming developments and progress of advertising and PR.Develop strategy and tactics targeting industry sectors.Grew annual sales across Amazon and webstore by ~15% since employment to roughly $590,000 in 2022Develops creative briefs and positioning statements for assigned product and service offerings.Generate monthly sitemaps to improve SEO readability for the ANSI webstore.Assist in web-based tasks across affiliate websites to support development or improve SEO ranking.Write various programs in Python and R to increase website traffic and customize purchasing experience Draft and develop new website product pages of lists of standards based on category, and regularly update corresponding SQL server whenever new editions of those standards are released

Created and redesigned web pages and user experience using React, Redux, and BulmaImplemented designs communicated directly by the CEOAdvised and assisted team members and senior developers on page design

Assimilated and collected data to support validation effortsUploaded data and test results using Python and AWSWrote automated Python scripts for validating data against measurement results

Uploaded and reviewed documents and content uploaded to Drupal platformDeveloped and edited graphics for educational videos and professional presentationsBuilt educational modules to teach financial and security concepts in legal applications in EdX

Maintained and created 10 new web pages using HTML in WordpressConverted outdated media from Flash to modern HTML/CSS practices

Collected and Preserved Data from 30 hotels across three New York boroughsDeveloped effective interpersonal skills to approach a highly diverse group of prospective samples