Marketing Coordinator
Current•Head of Marketing for 12 Sonic Drive-In locations across SoCal under Coast to Coast Commercial, LLC•Analyzed and coordinated billboard, mailer, radio, print, and digital campaigns.•Managed on-lot marketing: design, coordination, and installation of perforated clings, banners, yard signs, A-frames, flags, decals, and bag stuffers.•Launched Google SEO and PPC campaigns, boosting growth and revenue.•Managed over $750,000 of the marketing budget for all stores annually.•Managed the complete marketing budget for all stores.•Programmed digital marketing campaigns.•Handled POPs and design implementations company-wide.•Managed third-party ads, using analytics to boost sales and ROAS. (51% Growth YTD!)•Led email and text marketing.•Coordinated live events to drive traffic and brand presence.•Managed social media on Facebook, Yelp, etc.•Developed marketing strategies to increase ticket sales.•Coordinated fundraising, sponsorships, and catering including Limeades For Learning. Focusing on LSM (Local Store Marketing) and driving sales. •Developed KPIs and reports across locations.•Conducted monthly manager meetings for goal alignment, performance review, ad spending, and budgeting.•Created compelling marketing creatives.• Developed new promotions and coupons to increase store traffic.