- Commercial responsibility for achieving sales and profitability targets on PUMA.com and Marketplaces.- Ensuring high conversion rates and basket values by driving onsite merchandise improvements incl. onsite search, PLP ranking and recommendations.- Managing a team of category managers to ensure a high inventory turnover, successful product launches and high product margins.- Driving expansions to relevant marketplaces to reach different customer segments across Europe.

- Development and expansion of the Marketplace Business across Europe with P&L responsibility (e.g. Zalando, Amazon, Otto, About You)- Management of cross-functional teams and initiatives to achieve strategic marketplace targets- Leading the technology teams responsible for the frontend and backend eCom systems incl. Salesforce and Microsoft Dynamics

- Set up a new management layer with 4 sub-teams: Payment, Systems, Fulfilment and Customer Service- Strategic optimization of eCom systems and 3rd party vendors to facilitate strong business growth and drive a superior consumer experience- Drive a superior consumer experience by expanding the service portfolio and improve quality - Budget planning and forecasting (OPEX and Capex)- Talent recruitment and ongoing team building

- Facilitated a business growth by 4x in order volume within 3 years. Achieved to expand end consumer services while decreasing the OPEX ratio- Leading the eCommerce Operations Team consisting of specialists in the field of Fulfillment, Payment, Fraud Prevention and Customer Service- Management of the operations in 27 countries, with 9 payment methods, 8 currencies and in 8 customer service languages- Contribution to growth by localization of the customer experience and check-out conversation rate optimization- Securing a smooth order flow and stock synchronisation between all eCom sales channels and systemsProjects:- Change of 3PL provider, move of operations to a centralized eCommerce and Retail warehouse- Expansion to additional PUMA.com countries and marketplace channels (e.g. Amazon)- Go live of 4 new payment methods (e.g. Apple Pay, Przelewy24)- Integration of SAP S/4Hana into existing eCommerce system landscape- Roll out of “eCom Instore” as omnichannel initiative in close cooperation PUMA Retail

- Recruiting of new specialists to expand the eCom Operations Team- Manage the PUMA.com site relaunch to Salesforce (SFCC) for all operational aspects. Definition of requirements and processes for payments and fraud prevention for the new PUMA.com check-out- Build-up the eCom Customer Service for Europe in a new multilingual hub- Lead the Global Omnichannel & Social Media Customer Service (Facebook, Twitter, Instagram etc.)- Expansion to local currencies in several European countries to facilitate growth by site localization

- Management of 3rd party service providers for IT systems, warehousing and carriers- Monitoring of fulfilment KPIs to ensure a timely delivery to end consumers- Roll out of a new Payment Service Provider for frictionless payment processes- Development and execution of anti-fraud strategies with 3rd party vendors - Go live of Marketplaces with a near-time inventory management across different sales channels (e.g. PUMA.com, Zalando)

Management Trainee Program in Logistics. Rotating positions in Trade Management and Operations:- Operational management of pan-European multimodal transports- Conduct market and risk analysis for business expansions- Monitoring of sales and margin, identification of cost saving potentialsThe program is complemented by management skills training and project work in various areas and teams.

Assistent to the Brand Director of Audi India in strategic business and brand development projects. Core member of the experiential marketing team:- Planning and execution of customer delight programs (e.g. Audi Driving Experience) - Identification, evaluation and implementation of strategic brand cooperation

Practical semester during my Bachelor Studies in the field of incentive and event management: - Advising clients and collecting requirements- Creation of customized incentive and event programs tailored to the customer's needs- On ground execution of programs