Driving business growth within the Hospital through development of a network of contacts to attract new clients, research new market opportunities and oversee growth projects, making sales projections and forecasting revenue, in line with projected income, set at 1million shillings per day. In order to achieve the above, I have been doing the following:• Setting goals and developing plans for business and revenue growth on a monthly basis• Researching, planning and implementing new target market initiatives that would deliver the daily target• Researching prospective accounts in target markets especially corporates and growing the cash segment• Pursuing leads and moving them through the sales cycle through the Sales Executives• Developing quotes and proposals for prospective clients more so those with medical schemes • Setting goals for the business development executives and developing strategies to meet those goals• Training business development staff• Attending conferences and industry events

As Director Operations, I have been involved in:• Setting up the Systems, Structures and Staff as this is a relatively new company• Extensive research in the Horticultural industry in order to ensure conformity to Food Safety Standards and farmer inclusivity through partnership with certification bodies (Global Gap, KS 1758 and Fair-Trade) and capacity building. • End to end management of the Farm processing by use of technology (Block chain traceability system), logistics, required infrastructures and stakeholders management • Growth planning as well as market penetration and development of existing markets• Ensuring quality control throughout the value chain stages of production in order to improve food safety, reduce post production losses, increase efficiency and profitability

 Marketed Tourism products through effective collaborations with production teams handling print, online and in-person marketing approaches Capitalized on emerging opportunities, consistently tracking markets to stay on top of trends Launched numerous products, programs and services with multi-channel strategies successfully in multiple markets  Managed product distribution by negotiating contracts with vendors and service providers across travel trade networks Directed marketing projects at all stages including conceptual planning, schedule management and final implementation  Reduced marketing costs by streamlining marketing roles, leveraging communication materials, monitoring budgets and developing the requisite protocols Mentored local personnel on best practices and protocols to maximize productivity  Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation

Stimulate demand for charter airlines to re-launch, launch or grow both frequency and capacity into the Kenyan coast region leading to tourists arrival increase and positioning of the destination• Developed a suitable implementation framework that actualized the Charter Incentive Program (CIP)• Ensured that the principles of effectiveness, efficiency, transparency and accountability were upheld in funds utilization towards CIP• Communication with the relevant stakeholders through Ministry of Tourism on matters CIP implementation• Ensured timely and smooth implementation of CIP • Handled all the CIP logistics including, meetings, reports, incentives processing as well as Monitoring and Evaluation• Developed a methodology for cost-benefit analysis of the Program to establish its viability to inform future expansion• Developed an end-to-end promotional plan for CIP with the relevant stakeholders (travel trade, airlines and hotels)• Facilitated decision making meetings by the Multi-agency Committee (Ministry of Tourism, KTB, KCAA, KTF, KRA, KAA and Immigrations Department)• Raised the Brand Equity of the Coastal region through CIP

 Worked closely with the cluster Regional Marketing Manager to maintain optimum levels of communication to effectively and efficiently complete projects  Improved advertising and promotional plans with clearly organized and executing marketing strategies  Participated in continuous improvement by generating suggestions, engaging in problem solving activities to support teamwork Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity  Identified issue, analyzed information and provided solutions to problems with initiative and knowledge of tourism and marketing Performed duties in accordance with all applicable standards, policies and regulatory guidelines to promote safe working environment  Handled day-to-day running of the assigned cluster ensuring high levels of productivity and progression