As Vice President, Direct Response I drive strategic vision and direction for the USO's enterprise mass marketing revenue and acquisition programs while providing leadership and management to an internal team of direct and digital marketers, advertising agencies and marketing ops partners.Channels under my management include all traditional direct response (Direct Mail, Print Advertising and Telemarketing) and a digital portfolio including web strategy, paid media, SEO, email, digital catalog, landing page optimization and lead generation.

As Senior Director of Integrated Fundraising, I led all digital revenue strategy, launch new efforts to integrate fundraising messaging and strategy across marketing channels, identify and test new fundraising and acquisition opportunities for both value and scale, serve as internal led for all direct response initiatives, and work across departments to deliver a sustainable best-in-class fundraising program that honors America's active duty service men and women.

As Director of Integrated Fundraising, I was responsible for all USO digital revenue streams and new direct response investments. I supported a team of three direct response marketers and acted a lead to all USO Fundraising agencies.

Led strategic direction for and daily oversight of $7M multi-channel acquisition portfolio and line management over team of five. Improved cost efficiency of a national $4.5M Face-to-Face canvassing program by negotiating significant vendor concessions, increasing customer retention, and developing new analytical models to target the most profitable audiences. Exceeded FY13 recruitment goals by 12%.Led cross divisional working group to establish an in-house door-to-door business unit and launched $1.25M DRTV campaign. Campaign has since scaled in my absence.Supported the case for and received unprecedented board investments for file growth through direct response channels.Represented Save the Children in annual inter-agency Child Sponsorship marketing meetings with peer NGOs and Target Analytics Recurring (Monthly) Giving Benchmark Reviews.

I developed and executed all strategies to acquire, renew, and upgrade members through traditional mass marketing channels.Increased annual direct response fundraising program by 30 percent.Surpassed FY11 online revenue goals by over 150 percent (+ $200K) with winning online appeals. Expanded digital file by 37 percent. Nearly doubled budgeted online goals in FY12.Tripled acquisition efforts across multiple channels.Reduced appeal costs through improved efficiencies, gang printing, and sophisticated split testing. Improved fundraising/overhead ratio from $0.21 to $0.12 in FY2011.Grew lifetime value of UUSC’s Keeper of the Flame monthly giving circle by introducing a successful annual mail upgrade strategy and optimizing customer retention strategies. Worked closely with Communications/Branding team to rename and position continuity revenue program and increase agency focus on recruiting committed supporters

Directed annual fundraising campaigns through five main channels: direct mail, telemarketing, major gifts, grants, and online gifts.Oversaw IPPNW’s constituent database; trained staff to update and integrate with online CRM software while safeguarding the integrity of donor/activist records; successfully completed conversion of entire database to state-of-the-art cloud-based solution.Created IPPNW’s integrated marketing strategy. IPPNW became the largest disarmament profile on twitter within 6 months. Drafted all educational, solicitation and outreach material copy; worked with appropriate staff to ensure that all collateral material is effectively written, on-message, on-schedule, and highly donor-centric. Transformed print newsletter from $7,000 to $42,000 in annual revenue. Introduced new telemarketing acquisition program doubling IPPNW’s Partners in Peace sustaining giver circle in FY11. Directed IPPNW’s annual fund cycle, including 5 – 7 standard renewal appeals per year, including successful lapsed-donor strategies.

Managed donor database. Instituted and created first computer-based database in organization’s 12-year history. Developed and launched a direct mail program to acquire new donors. Led all fundraising and communication activities in support of regional charity seeking to impact the lives of women and their families undergoing treatment for breast cancer.

I cut my fundraising teeth at First Night where I oversaw corporate, individual and foundation giving programs for the largest New Year’s Eve Arts celebration in North America, conceptualized and executed a demanding fundraising event calendar, supported the Executive Director in all fundraising activities, and managed First Night's Raiser's Edge database.