● Communicate with international factories to develop products and address supply chain, and quality issues● Manage product life cycle including certifications, inventory, profitability and obsolescence, while achieving revenue and margin targets● Establish and managed a new decorative portfolio while continuously analyzing market data along with market feedback for improvement ● Accomplishment: Instituted database program to ensure data accuracy of products across multiple departments.

● Key accountability of four categories including traditional and “smart” products, involving strategy development, pricing, product activation, and promotion ● Product Marketing – Coordinated new catalog redesign for LED Philips brand since inception of product to resonate better with expanding demographics and enhance digital experience● Product Marketing - Coordinated blitz campaign of two major categories within the California market through unique promotional strategies and traditional marketing tactics● Product Management – Released completely new Title 20 portfolio, entering into untapped market of California, while relaunching three categories of portfolios ● Product Management - Assisted in successful launch of new Pila brand, in accelerated fashion.● Accomplishment: Demand Planning – Increased forecast accuracy by over 5% and lowered bias deviation by 2% in a single month● Accomplishment: Sales Analytics – Identified negative margin product and replaced with positive margin product, increasing sales volume

● Start under new company name of Signify from Philips Lighting.

● MTV Music Video Awards - American Country Awards – ESPYS - Kids Choice - Rock and Roll Hall of Fame - Teen Choice + more● Coordinate logistics to escort talent to specified locations on a per minute basis

● Secured new direct relationships with Amazon, Starbucks, MOD Pizza, and other end users● Drove business through national account distribution such as Capitol Lighting, Villa Lighting, Regency Lighting● Specified products with national account architects and engineers● Accomplishment: Specified $1 million worth of lamps through Starbucks stores

● Managed landscape, Consumer Luminaires, Hue brands in the professional channel through agent training, marketing, etc.● National account manager for Ewing Distribution● Developed and executed category development strategies including phase out of Consumer Luminaires brand● Accomplishment: Portfolio management and voice of the customer for new Hue product development and product launches

● Facilitated sales with architects, engineers, distributors, contractors, and end users such as Disney and Irvine Company● Designed and recommended lighting layouts/plans for hotels, offices, schools, etc. ● Project manager for marketing collateral and local trade shows● Utility liaison for SCE, LADWP, Anaheim, etc● Accomplishment: Specified Integrade portfolio for $¼ Million in largest building west of the Mississippi River● Accomplishment: Specified Instantfit portfolio into Disneyland Peter Pan ride and lamps throughout the resort

● Sales trainee program graduate● Account manager for specifiers, distributors, and contractors tasked with opening and growing new accounts

● Marketed blog.energy.gov (formally Energyempowers.gov), the DOE’s clean energy information service● Vetted over 2,000 people and businesses and assessed the credibility of sources in articles● Published newsletters for Congressional & Presidential outreach promoting clean energy and The American Recovery & Reinvestment Act● Developed social media strategy and HTML newsletters for email marketing campaign