Daniel Kennedy Email and Phone Number

Managing Brand Development, Buying and Marketing StrategyBrand Management* Product launch o Managing the product roadmap and product innovation processo Collating qualitative and quantitative research to develop product strategy* Brand developmento Ensuring ranges are in line with brand values, whilst still being on trend* PR management and advertisingo Engaging with agencies, and media to grow brand awarenesso Aligning marketing strategies with key… Show more Managing Brand Development, Buying and Marketing StrategyBrand Management* Product launch o Managing the product roadmap and product innovation processo Collating qualitative and quantitative research to develop product strategy* Brand developmento Ensuring ranges are in line with brand values, whilst still being on trend* PR management and advertisingo Engaging with agencies, and media to grow brand awarenesso Aligning marketing strategies with key stakeholders and other licenseesDigital Marketing* Management of the VSP websiteo Driving engagement and sales through targeted EDM’s and improved eCommerce functionality* Social Media Managemento Creation and management of three social media pages targeting different consumer groups and demographics, driving brand awareness and assisting consumers in finding our stockists * Data Driven Marketingo Using customer data to create tailored offers and promotionso Creating dynamic data driven email marketing campaigns to improve customer spendMarketing Programs* Creation, launch and ongoing management of the VSP Elevate Programo Developing our financial offer to the market, inclusive of discounts and incentives, designed to reward our best customers and move non engaged customers into better spend groups.* Creation of other marketing programs and offerso Managing offer concept, development and implementation to drive sales and increase market shareProject management o Implementation and design of self-service local area marketing portal Driving and implementation and activation of our customer ordering appo Empower our customers to place orders easily and facilitate a virtual rep visitMarketing Team Management* Building a high performance teamo Effectively managing my team to get optimum business results, whilst nurturing them and driving their development* Budget creation and managemento Create, analyse and report on the annual marketing budget across the different lines of business. Show less

Key Responsibilities:Develop and maintain professional relationships with all existing customersActively seek out new business opportunities o Quickly develop relationships with key decision makersDevelop business plans and conduct reviews with Key Accounts o Strengthen and grow business relationship o Ensure a profitable return on investment o Planning sessions around local area marketing initiativesAchieve targets and budgets o Achieve… Show more Key Responsibilities:Develop and maintain professional relationships with all existing customersActively seek out new business opportunities o Quickly develop relationships with key decision makersDevelop business plans and conduct reviews with Key Accounts o Strengthen and grow business relationship o Ensure a profitable return on investment o Planning sessions around local area marketing initiativesAchieve targets and budgets o Achieve monthly net sales targets o Achieve the targets set for new product releases o Accurately forecast projected net sales resultsImplement training programs aimed at maximising sales and improving customer knowledge and sell through of VSP products. Show less

Key Responsibilities:Develop relationships quickly and grow sales within my territoryHighlight the value that Pfizer offers which no other competitor can through o The value of branded products o Pfizer’s new generic portfolio o Implementing Pfizer initiativesAchieve targets and budgets o Achieve monthly net sales targets o Achieve the targets set for new product releases o Accurately forecast projected net sales results o Drive the success… Show more Key Responsibilities:Develop relationships quickly and grow sales within my territoryHighlight the value that Pfizer offers which no other competitor can through o The value of branded products o Pfizer’s new generic portfolio o Implementing Pfizer initiativesAchieve targets and budgets o Achieve monthly net sales targets o Achieve the targets set for new product releases o Accurately forecast projected net sales results o Drive the success of new products o Commit to a “One Pfizer” (omni channel) approachOutside of my role I would consult with Trade Marketing, reporting and offering recommendations on compliance, new programs, pricing and help strategise for future product launches. Show less

Key Responsibilities:Build relationships and grow sales within my allocated territory o Highlight value adds and differentiate Alphapharm from its competitors o Continually grow supporting account’s conversions with Alphapharm and enforce compliance and engagement o Transformation of non supporting accounts into supporting accountsDevelop business plans and conduct reviews with Key Accounts o Strengthen and grow business relationship o Ensure a profitable… Show more Key Responsibilities:Build relationships and grow sales within my allocated territory o Highlight value adds and differentiate Alphapharm from its competitors o Continually grow supporting account’s conversions with Alphapharm and enforce compliance and engagement o Transformation of non supporting accounts into supporting accountsDevelop business plans and conduct reviews with Key Accounts o Strengthen and grow business relationship o Ensure a profitable outcomes for both parties Achieve targets and budgets o Achieve monthly net sales targets o Achieve the targets set for new product releases o Accurately forecast projected net sales results o Drive the success of new products in net sales and in activated doors o OTC market penetration, positioning and conversion on our current and future portfolio Show less

Key Responsibilities:Create and run analytical reports o Assist identification of inefficiencies in the Pharmacy Education Programs o Provide analysis of new programmes and initiatives o Enforcing reporting standards and review of data for consistency, accuracy and accountabilityCoordinate Marketing and Pharmacy Education budgets o Liaise with internal and external stakeholders in relation to sales and promotionsService, advise and manage accounts, with… Show more Key Responsibilities:Create and run analytical reports o Assist identification of inefficiencies in the Pharmacy Education Programs o Provide analysis of new programmes and initiatives o Enforcing reporting standards and review of data for consistency, accuracy and accountabilityCoordinate Marketing and Pharmacy Education budgets o Liaise with internal and external stakeholders in relation to sales and promotionsService, advise and manage accounts, with specific budgets targets and KPIsProvide support to the Customer Insight team o Testing CRM systems upgrades o Testing dispensary analysis toolsCoordinate administrative activities of the Pharmacy Education team o Coordinate the expired stock process o Assist in the rollout of new pharmacy programmes o Organise and coordinate small functions both internally and externally o Raising and receipting of purchase orders and expenses Show less

Create Council’s weekly news o Local area newspaper articles and media distribution o eNewsletter content development and creationManagement of Sponsorship for community groups and council initiativesAssisted the development and of launch of website and design guides for council’s; o Website o Intranet o New Council brandingOngoing management of the council's digital channels o Promotion alignment across digital mediums o Digital asset… Show more Create Council’s weekly news o Local area newspaper articles and media distribution o eNewsletter content development and creationManagement of Sponsorship for community groups and council initiativesAssisted the development and of launch of website and design guides for council’s; o Website o Intranet o New Council brandingOngoing management of the council's digital channels o Promotion alignment across digital mediums o Digital asset creation of content, imagery and bannersCoordinate, purchase, distribution and stock control of the following; o Merchandise o Publications o Display advertisingGeneral administrative duties o Raising and receipting of purchase orders o Sourcing quotes. o Running reports on initiative performance and engagement. Show less