Daniel Kim Email & Phone Number

Seoul, South Korea

Working as an acting leader of the 'Strategy team' of the marketing department. • Launched a self-initiated campaign that makes a captivating brand experience for young targets.• Introduced a proactive proposal aiming to foster a creative and dynamic atmosphere. • Led a task force including recruiting, generating ideas, and securing additional budget. Led the team to develop a strategy by combining intuitive insight and a data-driven mindset. • Brand re-positioning strategy provoking the widespread bias against NAB market.• Crafted digitally optimized campaign strategies focusing on enriching the consumer experience• Validated and developed various hypotheses by interpreting data from multiple sources. Participated actively in shaping the 'Purpose Based Brand Proposition (PBBP)' to articulate the distinct value proposition. • Involved in building up Brand architecture, Brand purpose, Core Creative Idea.

Seoul, South Korea

Responsible for recruiting young targets to rejuvenate the brand's youthful and energetic image.• Executed a GEN-Z recruitment campaign by delivering a diverse customer experience, grounded in an in-depth understanding of the target's passion points. Actively participated in a campaign to revamp the Korea No.1 beer brand, Cass. • Contributed to developing a brand strategy to win back young audiences who had drifted away due to the brand’s aging image.• Conducted a comprehensive gap analysis to support the brand’s 1-Year Plan.• Led the integration of the newly established brand message into the digital space.

Seoul, South Korea

- Equally equipped as a strategist and content creator, ideating solutions that grab consumers' attention via highly relevant marketing. • Took charge of crafting a distinct brand image through Cass's social media channels. • Led all phases of planning and creating digital campaigns with a focus on increasing engagement. - Present the first-ever ON-TACT festival by delivering an immersive experience. (CBP 2.0)• Accountable for devising comms. strategies and orchestrating the complete digital journey to foster anticipation and maximize concurrent viewership. • Managed every stage of campaign execution including nurturing communication with relevant partners. - Proactively proposed the strategy and creative idea directly to the marketing VP to initiate a campaign.• Aimed to create tremendous digital buzz by deploying bottom-up community activation with fans. • Started the campaign by discovering significant chances through social listening.

Seoul

- Executed comprehensive brand campaigns as a member of the dedicated team for Cass. • Played a key role in formulating strategies and brainstorming creative ideas that authentically connect with consumers.• Demonstrated exceptional performance and strong ownership while representing Cass, which caught the attention of AB InBev, resulting in a scouting opportunity.[ Campaign & Highlight Content ] 1. Digital Brand Campaign (AORB) • Created Korea’s 1st Interactive YouTube film delivering the message while making an on-off integrated user journey. • Using an interactive format on YT, the main film allowed users to choose the story via the end-screen feature. • Led all processes of strategic development & creativity: resulting in an increase in user engagement through play/interaction. *Total views: 13,993,942 / Engagement: 67,132)2. Culturally Relevant Digital Content (Seoul Queer Culture Festival) • Made a huge impact in Korea in relieving gender tension as the first brand to support LGBT. • Developed culturally relevant content grounded in local insights and trends to establish a clear and strong brand presence.• Received applause, media attention, and a great number of social engagements. (Total Impression: 8,808,615 / Earned Impression: 1,941,716)

Seoul, South Korea

- Strategized and executed a global digital campaign as the agency for Genesis' global headquarters.• Distributed a comprehensive playbook for achieving a consistent brand voice and image worldwide.• Successfully launched integrated experiences at various auto shows and the launch of the G70 model.• Swiftly communicated and handled a myriad of tasks for a global automobile brand, including social media management, digital channel strategy, paid analytics, and creating playbooks for regional offices.

Seoul, South Korea

- Assembled and managed a team of freelancers to deliver proposals aimed at enhancing brand preference among potential customers.- Get approval from Seagate's headquarters and secure an additional budget for implementing an idea. - Responsible for developing digital campaign strategy and providing creative direction.

Seoul, South Korea

- Convey research on global amusement parks to facilitate the launch of Line Friends pop-up stores and amusement parks.- Conduct market research and consulting; market trend & forecast analysis, Go-To-Market strategy, competitor profiling, etc.