The music industry was my first love (commercial education in Cologne at EMI Music Germany, 2001-2003 with subsequent position as Junior PM Capitol Alternative, 2004). Just a year later, I decided to dedicate myself to working as a freelancer. Not planned but always willing to face new challenges, my freelancing made me move to Hamburg in 2005, to Munich in 2007.My strongest references include working for clothing brand K1X (Content Creator- / Marketing and brand building for brands K1X, K1X WMNS and Kreem) and KICKZ.COM (cooperative- and event marketing / - management) for more than 10 years and Park & Ride Sports (publisher and advertising manager for basketball magazine FIVE) for 9 years. The empirical values from this time made me co-found the K.R.eativ UG in 2016, a partner for the design, development and production of textiles and accessories for private labels and merchandising articles. In 2017, however, I was concerned to bring about an additional change and so I decided to dedicate myself to the field of content creator relations for PR agency we love pr, which eventually gave me the motivation to co-found another company in 2018. And so yimify was born, a self-service solution for brands and agencies to easily set up and manage transparent and efficient marketing campaigns with content creators. After 2.5 years of development work, I sold my shares in 2021 (yimify was then not pursued further due to a lack of resources and skills - the current yimify for lead generation & new customer acquisition has nothing to do with the original business model) and returned to the fashion industry on behalf of Chusaja with the responsibility of Head of Marketing for brands SERGIO TACCHINI (DACH + NL) and JUICY COUTURE (DACH). As a freelance contact point at CNCTD, I also worked on projects in terms of brand building, content marketing and e-commerce.In the meantime (2023) I have taken over full brand responsibility for SERGIO TACCHINI Apparel (including a SS24/AW24 footwear guest appearance) and look after the brand as Head of Sales (B2B, B2C) + Marketing in the German-speaking markets. With the start of sales for the SS25 season, I have the same responsibility for the WEEKEND OFFENDER brand.Since my entry into the professional world, I have been constantly working on expanding my portfolio and network, various contacts from various sectors belong to my competent and well-maintained network.